Garrett Jestice Email & Phone Number

American Fork, Ut, Us

American Fork, Ut, Us

Prelude Marketing is a go-to-market strategy and product marketing consultancy that helps early-stage B2Bs strengthen their go-to-market foundations to give their teams clarity and alignment about how to grow.Want to learn more? Visit www.preludemarketing.com or email me at garrett@preludemarketing.com.

Orlando, Fl, Us

Salt Lake City, Ut, Us

Salt Lake City, Us

Bellevue, Wa, Us

Provo, Utah, Us

Eddy makes it easy for local businesses to manage their people, payroll, and hiring processes.Member of the executive team responsible for all marketing initiatives at Eddy including product marketing, demand generation, marketing automation, sales enablement, content marketing/SEO, event management, PPC, graphic design, web development, marketing P&L, and strategic planning. Within the first 18 months in role, led a team that:- Doubled new marketing-generated MRR YoY from 2021 to 2022.- Generated over $3M (ARR) new sales pipeline.- Grew website traffic from 10k to 140k visitors per month.- Led company migration to a new unified CRM (HubSpot) for sales, marketing, and CS teams.- Launched and grew the HR Mavericks community to over 1k members. - Hosted the HR Mavericks weekly podcast with over 20k all-time streams to date.- Grew the marketing team from 2 to 5 full-time employees.2022 Utah Business Marketer of the Year (SAMY award) winner2022 Utah Business Digital Marketing Campaign of the year winner (HR Mavericks community)

Provo, Ut, Us

Salt Lake City, Utah, Us

Led marketing team of 10 responsible for all product marketing, demand generation, marketing automation, sales enablement, content marketing, event management, SEO, PPC, graphic design, web development, and strategic planning.Hosted the Brand Land podcast.Lucidpress was acquired by Charles Thayne Capital (a private equity firm) in the spring of 2021.

South Jordan, Utah, Us

• Managed marketing team of 8 employees responsible for all product marketing, demand generation, marketing automation, sales enablement, content marketing, event management, SEO, PPC, graphic design, web development, and strategic planning

South Jordan, Utah, Us

• Led agile marketing team of 6 employees responsible for all product marketing, demand generation, marketing automation, sales enablement, content marketing, event management, SEO, PPC, graphic design, and strategic planning• Developed personas, buying process, product positioning, and go-to-market strategy informed by competitive analysis and buyer research for new enterprise SKU• Launched and manage strategy and execution of new enterprise demand generation program contributing to 200% increase in 2016 SKU sales over annual forecastResponsibilties include:Product Marketing | Inbound Marketing | Content Strategy | SEO | Demand Generation | Marketing Automation | Sales Enablement | Strategic Planning & Forecasting | Branding | Digital Advertising | GTM Strategy | Market & Consumer Research | Product Positioning | Competitive Analysis | Event Management | Recruiting & Hiring | Team Management

South Jordan, Utah, Us

• First marketing employee hired for Lucidpress not long after the product came out of beta. Performed extensive market and buyer research and competitive analysis to define customer personas, product positioning, and marketing strategy• Led team responsible for driving growth in key digital marketing channels: SEO, marketing automation, and content marketing, and leading go-to-market campaign strategy and execution for all new feature launches• Increased monthly revenue by 4X and total users by 3X during first 18 months in role

Minneapolis, Mn, Us

Co-led development of strategy and future direction of over 1K volunteer internal network, focused on helping Target leaders innovate and teaching employees human-centered innovation skills such as empathy-based interviewing, problem definition, ideation, rapid prototyping, concept testing and strategic development.• Organized and facilitated workshops, trainings, and boot camps, ensuring Target business leaders discovered new product & service solutions and employees developed and improved innovation skills. • Researched internal and external innovation and entrepreneurship frameworks and best practices, defining and advancing innovation processes at Target.• Assisted developing enterprise-wide crowdsourcing platform, enabling employees in developing, sharing, testing, and evaluating new business ideas.• Led team of cross-functional volunteers creating organization's first enterprise-wide "innovation toolkit"

Minneapolis, Mn, Us

Led various special projects for senior marketing leaders, as member of small strategy team, focusing on strategic planning, improving processes, training, and driving operational efficiencies. • Co-led business case development, implementation and deployment of 3rd-party marketing proofing solution, enabling operational efficiencies and decreasing development lead time for over 100 Target employees.• Led redesigning of onboarding experience for new Packaging team members and collaborated with senior leaders, developing training sessions, tools and materials, resulting in higher-quality, more-cohesive experience.• Generated monthly “Insights Newsletters” and created research presentations, sharing findings with leaders and team members gained by researching industry and marketplace trends.• Served as Packaging team “Digital Captain” and “SharePoint Captain”, functioning as subject-matter-expert for technology learning, training and questions.Other Projects:• Packaging Costing Analysis• External Partner Performance Review & Scorecard Creation• Workload Forecasting & Employee Resource Planning

Minneapolis, Mn, Us

Chosen to pilot competitive Marketing Development Program. Managed creative and strategic packaging development as well as execution for multiple multinational brands, including Room Essentials, Threshold, Up&Up, Circo, Xhilaration and Nate Berkus.• Managed relationships and work with external agency partners, product vendors, and internal partners, including creative, product development and engineering for packaging projects ensuring all projects are completed on time and under budget.• Maintained multiple creative and production budgets exceeding $500K annually, while tracking packaging expenses ensuring reporting accuracy.• Oversaw strategic research, optimizing photography usage on Target Owned Brand packaging and selecting criteria for facilitating effective photography decisions resulting in improving strategic packaging development approach across all departments.

Creator of a wristband worn by basketball players automatically tracking shots, misses and court location, transmitted wirelessly to mobile application.Built and led team of 5 overseeing all aspects of initial work, encompassing market research and concept validation, prototyping, product development, branding, naming and logo design, digital marketing, website design, legal and tax documentation, employee hiring and securing seed funding.• Won 2013 BYU Miller New Venture Challenge entrepreneurship competition, including 3rd place Founders Choice selection, resulting in cash prize seed funding.• Featured Top 10 Finalist of American Society of Mechanical Engineers (ASME) 2013 Innovation Showcase and invited to present business concept to judges, public, and press at competition in Indianapolis, IN• Placed as finalist 2013 International Business Model Competition for expert usage of Business Model Canvas and Lean Startup process during concept business model development, resulting in presenting to experts and judges from Harvard University, Stanford University, and Brigham Young University.

Provo, Utah, Us

Initiated growth of digital marketing startup as 1st employee hired, assisting with business development efforts, training new employees and developing and executing client strategies.• Researched new clients' marketing efforts and made strategic recommendations to increase brand awareness through SEO/SEM including website optimization, social media management, link building, content creation, digital PR, and Google Adwords campaigns • Communicated and sold core service offerings to managers and directors of potential client companies

Battle Creek, Michigan, Us

Led group of 4 interns, researching and developing strategic project and presenting findings and recommendations to Kellogg leaders.• Compiled research, analyzed data, and formed conclusions to make strategic recommendations to Kellogg leaders focused on recruiting, replacing retiring workforce, and effectively capturing retiree experience• Led and organized weekly cross-functional meetings and followed up with group member assignments

Minneapolis, Mn, Us

Participated in 10 week on-site internship researching and developing strategic merchandising project and presenting findings and recommendations to Target leaders.• Prepared and presented a strategic project to senior management focused on improving supply chain efficiency during high-volume inventory seasons• Proposed recommendations that could save 9600+ work hours and over $3M• Received award from senior management for strategic thought leadership (only 5 out of 250+ interns received this award)

Provo, Ut, Us

• Maintained career tracking numbers for 150 students and company recruiter information for 200 companies• Developed career documents for undergrads (career fair target lists, internship lists, tracking reports in school database, etc.)• Cultivated relationships and coordinated board meeting logistics for 45 Fortune 500 marketing executives• Maintained MPAB Board communications (LinkedIn, emails, member lists, etc.)

Salt Lake City, Ut, Us

Facilitated instruction of all newly-called Dutch-speaking missionaries for The Church of Jesus Christ of Latter-day Saints• Developed and implemented effective training and language curriculum to assist in missionary instruction • Obtained consistent "above-average" instructor ratings from students • Over 100 total missionaries taught during two year period