Garrett Emerson Email and Phone Number
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As a Marketing Automation Specialist and Analytics Strategy Consultant with a BBA in Marketing, DataAnalytics & Sales, I have found my success in my 4+ years of experience in multiple key roles as a TeamLead, Auditor, and Account Representative. I am a Certified Salesforce and Google Analytics Expert with apassion for IT Services and Technology specializing in sales & marketing strategy to help businesses growboth on and offline. As a tech-savvy problem solver, I offer elite-level proficiency in client services, socialmedia marketing, and market intelligence.During my career, I have demonstrated outstanding leadership in mentoring 10+ students, training 20+team members, and helping a wide range of businesses grow their client bases. To date, I have successfullyset up Google Analytics to measure, monitor, and provide user behavior insights for 20+ clients’ websites. I have trained 40+ students on consulting and 75+ clients on dissecting the marketing data that was gatheredfor them. I am well-versed in formal and experiential training on synthesizing data, drawing conclusions andsummary reports.My accomplishments include discovering unadvertised meetings which allowed for the CDW account teamto present 20+ services to 74+ IT professionals. I’ve partnered with account and procurement teams todecrease sales pipeline time by a massive 6 months per sale. I continually thrived as an IndependentConsulting Manager by reaching out to 5 local business needing digital marketing help in which I wasinstrumental in growing their social media impressions by up to 245% while increasing their eventattendance by up to 150+ people. I also created long-term relationships with 85% of Texas Techdepartments after they initially held partnerships with only 3 department accounts.��Garrett Emerson ✉ garrettlemerson@gmail.com
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Senior Marketing Operations SpecialistHexagon Asset Lifecycle IntelligenceLubbock, Tx, Us -
Senior Marketing Operations SpecialistHexagon Asset Lifecycle Intelligence Aug 2022 - Present⮚ Oversight and Administration of 5 Martech platforms. Salesforce, Zoominfo, Demandbase, Conversica, andSalesloft⮚ Instrumental in connecting Sales and Marketing efforts across 4 global regions with weekly status reports⮚ Created marketing automations in Pardot for 5 industries across Hexagon’s core products and services⮚ Provides actionable insights on ~50 monthly Marketing Qualified Accounts to Sales Directors and teams..⮚ Aligned team of 6 overseas Analyst Contractors to… Show more ⮚ Oversight and Administration of 5 Martech platforms. Salesforce, Zoominfo, Demandbase, Conversica, andSalesloft⮚ Instrumental in connecting Sales and Marketing efforts across 4 global regions with weekly status reports⮚ Created marketing automations in Pardot for 5 industries across Hexagon’s core products and services⮚ Provides actionable insights on ~50 monthly Marketing Qualified Accounts to Sales Directors and teams..⮚ Aligned team of 6 overseas Analyst Contractors to insure accounts and contacts include relevant information⮚ Ran and analyzed reporting to track ROI on Martec spent vs. returns. Presenting findings to Senior Leaders.⮚ Collaborated with marketing team to prioritize and separate over 5k accounts into ABM scoring model⮚ Socialized ABM efforts with broader sales team and provided an effective ABM workflow for the Sales team⮚ Conducted and documented a new process of cleaning records in Salesforce with over 3k to date Show less -
Account Representative | Cdw-GCdw•G Jan 2019 - May 2021➢ Created database to track & identify 200+ key client accounts such as IT directors, Procurement, and Central IT.➢ Partnered with account team and corporate partners to provide quick turnaround or delivery for 400+ customers➢ Earned exceptionally high marks for establishing new business in 14 departments at Texas Tech University.➢ Cultivated relationships with customers to identify pain points in TTU Information Technology Infrastructure.➢ Managed records on 150+ customer… Show more ➢ Created database to track & identify 200+ key client accounts such as IT directors, Procurement, and Central IT.➢ Partnered with account team and corporate partners to provide quick turnaround or delivery for 400+ customers➢ Earned exceptionally high marks for establishing new business in 14 departments at Texas Tech University.➢ Cultivated relationships with customers to identify pain points in TTU Information Technology Infrastructure.➢ Managed records on 150+ customer accounts and kept daily phone and email contact with clients and the team.➢ Gained hands-on experience in event marketing by helping to staff the CDW booth for the special vendor fair.➢ Developed innovative process for account team and peers allowing them to easily recognize future opportunities.➢ Worked remotely and got familiarized with online meeting applications including WebEx and Zoom.➢ Provided detailed information and records at a glance for 800+ customers by remaining updated and organized.➢ Built lucrative relationships with contacts in new University departments providing awareness of CDW solutions.➢ Informed remote account team about any strategic opportunities by speaking around campus on future projects. Show less -
Director And Senior Consultant | Tech Consulting GroupTech Marketing Association(Tma) Oct 2018 - May 2021➢ Increased prospects and customer base by developing marketing strategies for 60+ small business organizations.➢ Mentored 10-12 fellow students each year through consulting framework and weekly tasks to grow proficiency.➢ Helped company’s grow online presence by promoting 150+ events with Google Analytics, SEO & Google Ads. -
Red Raider StartupTexas Tech University Oct 2018 - Oct 2020➢ Partnered with 3 students going through a full spectrum of the beginning stages of product development.➢ Conducted extensive market research and customer discovery for well-planned and executed business startup.➢ Won Best Presentation Award by presenting business plan, client data, and SWOT analysis to investment panel.
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Sales & Crm CompetitionTexas Tech University - Rawls College Of Business Jan 2020 - May 2020➢ Managed a variety of relations with client and team to produce actionable and 100% timely deliverables.➢ Delivered implementation framework to both the client and department for a new business intelligence system.➢ Consulted with industry leaders such as Power BI, Dundas, and Oracle to gain advanced knowledge for growth. -
Business Development InternVirtual Thermal Fluids, Llc Aug 2019 - Dec 2019➢ Conducted market research with 30+ engineers in the Automotive, Oil & Gas, and Aerospace industries.➢ Allocated and budgeted $10k+ in funds to conduct on-site research for travel and customer acquisition costs. -
Digital Marketing ConsultantIndependent Consultant Oct 2018 - Mar 2019•Worked with small businesses in the Lubbock area to promote customer outreach and publicity through the effective utilization of online resources such as review streams, online listings, and SEO.
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Student Assistant | AuditingTexas Tech University Operations Division Jul 2018 - Jan 2019Lubbock, Texas Area➢ Spoke to 10-15 building managers monthly in regard to complaints or feedback for optimal custodial services.➢ Instrumental in the Director of Custodial Services decision making and staff allocation by providing feedback.➢ Held a 99% client satisfaction rating as 1st point of contact for building mangers by providing solutions to issues.➢ Provided and analyzed 200+ custodial service reports each month while facilitating regular email follow-ups.➢ Expanded efforts to track… Show more ➢ Spoke to 10-15 building managers monthly in regard to complaints or feedback for optimal custodial services.➢ Instrumental in the Director of Custodial Services decision making and staff allocation by providing feedback.➢ Held a 99% client satisfaction rating as 1st point of contact for building mangers by providing solutions to issues.➢ Provided and analyzed 200+ custodial service reports each month while facilitating regular email follow-ups.➢ Expanded efforts to track landscaping in addition to custodial services by dissecting different flowerbeds, lawns,and parks into distinguishable areas and developing a new tracking and rating system for maximum efficiency.➢ Served as reporting system end-user and provided feedback to 10+ developers twice a month on better usability.➢ Cut audit time 50% by creating and managing internal system changes for team to do 2-3 more audits daily.➢ Sped up reporting system 8 hours by partnering with system developer to clean 2k+ irrelevant data set records. Show less
Garrett Emerson Skills
Garrett Emerson Education Details
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Major Gpa 3.7
Frequently Asked Questions about Garrett Emerson
What company does Garrett Emerson work for?
Garrett Emerson works for Hexagon Asset Lifecycle Intelligence
What is Garrett Emerson's role at the current company?
Garrett Emerson's current role is Senior Marketing Operations Specialist.
What is Garrett Emerson's email address?
Garrett Emerson's email address is ga****@****dwg.com
What schools did Garrett Emerson attend?
Garrett Emerson attended Texas Tech University - Rawls College Of Business.
What skills is Garrett Emerson known for?
Garrett Emerson has skills like Digital Marketing, Search Engine Optimization, Consulting, Research, Seo Copywriting, Microsoft Office, Microsoft Excel, Customer Service.
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