Lead Technical Product Marketing Manager
CurrentLead Technical Product Marketing Manager working cross functionally with product, sales, enablement, and various marketing teams to drive revenue growth and expansion within multiple use cases: databases, SAP, cloud data warehouses, and enterprise security & governance features. Sitting on the enterprise product marketing team, I create marketing content for product and feature launches related to new database and SAP integrations as well as run the go-to-market motion for Fivetran’s HVR acquisition.Skills:-Creating strategic marketing plans to drive prospect leads and customer growth within our database, SAP, and cloud data warehouse connectors-Improving Fivetran SEO rankings for key words and phrases related to databases and SAP-Leading technical webinars and demos that showcase the Fivetran platform and various connectors-Researching and creating competitive messaging materials of key competitors within the database integration space-Developing technical personas around the key buyers and stakeholders of Fivetran-Building foundational marketing materials for the enterprise sales organization including information on security & governance, data movement, databases and key industry use cases-SME for the marketing department on technical topics such as databases, APIs, and systems architecture-Deliver thought leadership and high-level talks at global conferences and events such as Google Cloud Next, Databricks Summit, etc
