Account Manager, Programmatic
Current• Manage over $2.6 million in advertising spend within the last six months for prominent clients like AIG, United Airlines, and McDonald's, consistently surpassing their benchmarks and goals.• Implement strategic DSP tactics and data analysis to optimize campaign performance, leveraging Zeta Global's AI-powered marketing solutions.• Successfully navigate and execute campaigns across diverse verticals, including finance, aviation, fast food, and retail.• Proactively utilize historical trends and proprietary data to deliver outstanding results in customer acquisition and growth.• Collaborate with major clients to create tailored marketing solutions, aiding in their customer retention and omnichannel marketing strategies.• Recognize and adapt to evolving market trends and client needs, regularly achieving and exceeding performance targets.