Wilderbrand is the strategic marketing consultancy for visionary leaders in the B2B professional services sector. 📧 howdy@wilderbrand.com

At Spire Consulting Group, I provided strategic marketing guidance and led key initiatives to support brand growth, client engagement, and market positioning in the project management and consulting sector. Collaborating closely with leadership, I managed and optimized Spire’s marketing operations, from content strategy to sales support, to align with business objectives and drive measurable results.➜ Developed Strategic Marketing Plans: Crafted comprehensive quarterly marketing plans tailored to the unique business goals and project needs of Spire, ensuring consistent brand messaging and optimized resource allocation.➜ Sales Support and Collateral Creation: Created and refined sales proposals, presentations, and other collateral to support business development, enhancing the team’s ability to effectively communicate Spire’s value to prospective clients.➜ Team Management and Onboarding: Supervised the onboarding and training of a full-time Marketing Coordinator, fostering a collaborative environment and streamlining workflow for effective project execution.➜ Cross-Functional Collaboration: Worked closely with the COO and Managing Principal to align marketing activities with company-wide objectives, providing insights and recommendations to support strategic decision-making.➜ Content Development and Social Media: Directed content strategy and managed social media channels to strengthen Spire’s brand presence and engage key audiences within the industry.This role has allowed me to apply my expertise in B2B marketing strategy, team leadership, and project management, driving initiatives that support Spire’s long-term growth and success.

At Spiral Scout, a full-service software development and IT staff augmentation company, I led the marketing function, working directly with the co-founder to shape high-level strategies and execute impactful initiatives that aligned with business goals and fueled company growth. My role encompassed everything from brand positioning to hands-on execution across multiple channels.➜ Market Positioning & Messaging: Conducted an in-depth analysis of top client accounts and competitive landscape, refining our ideal customer profile (ICP) and positioning Spiral Scout as a go-to provider for high-quality, scalable software solutions.➜ Content Strategy & Website Overhaul: Spearheaded a brand refresh, including a comprehensive website overhaul and development of targeted content, to better align with our updated messaging and reach high-growth tech-driven audiences.➜ Demand Generation & Digital Campaigns: Designed and executed Google Ads and email marketing campaigns, along with copywriting for landing pages and lemlist sequences, to drive lead generation and nurture client relationships.➜ Agency & Vendor Management: Managed relationships with external marketing agencies, ensuring that branding, ad design, and messaging were consistent across channels and aligned with our strategic objectives.➜ Weekly Reporting & Strategic Planning: Delivered weekly reports detailing accomplishments, priorities, and strategic insights, keeping leadership informed and aligned on marketing goals and priorities.This role allowed me to apply my expertise in B2B marketing strategy, demand generation, and cross-functional collaboration, significantly enhancing Spiral Scout’s brand presence and inbound lead generation efforts.

I built the marketing function from the ground up. From developing an award-winning brand and marketing strategy, to launching new service lines, a best-selling book, and leading a team of four. HireBetter transformed from a local firm that survived on word of mouth into a national brand that scales.➜ Led brand, strategy, and website overhaul that increased organic search 449%, users by 413%, and form submissions by 271%.➜ Grew the marketing department from one to four globally distributed team members. Coaching and mentoring this team was the most rewarding experience of my four year tenure. ➜ Responsible for all marketing, advertising, branding, and communications; Redesigned marketing KPIs to measure the full funnel; Established efficient team workflows.➜ Developed a new subscription-based product offering with a beautiful Go-to-Market (GTM) and launch strategy. ➜ Launched co-founder's bestselling book, "Who's Your Mike?"; Led book marketing strategy, personal brand strategy, and website development. USA Today Bestseller, #1 Amazon Bestseller, #1 Barnes & Noble Bestsellerwww.hirebetter.com

I was recruited for my expertise building marketing departments in entrepreneurial, high growth companies. I partnered with the CEO to launch the first internal marketing function for this retained executive search firm.

I was brought in as the founding marketer to develop the first marketing function for this growing recruiting firm. ➜ Worked with the CEO to create the marketing strategy, budgets, and execution plans. ➜ Conducted an RFP process and lead a rebrand of the company.➜ Directly managed agencies and contractors for SEO, branding, videography, and copywriting.www.thehtgroup.com

As a founding marketer, I helped grow the company from a few local clinics to 50+ practices in two years. ➜ Grew the marketing team from one to six➜ Bootstrapped a CCTV station with remote broadcast management to all 50+ locations➜ Created 100+ brochures, produced 100+ physician interview videos, built or managed 50+ websites➜ Implemented online appointment scheduling which boosted appointments by 250%➜ Developed an online careers portal and e-learning platform content