Project Highlights:•FINDING NEVERLAND – Partnered with The Weinstein Co. on their first-ever Broadway show, releasing both a cast album and a unique compilation album of A-list artists performing the show’s music. Created digital content campaign for artists including John Legend, Nick Jonas and Pentatonix.•RETROSPECTIVE: THE MUSIC OF MAD MEN – Primary liaison with Lionsgate TV to create the official Mad Men album coinciding with release of the series’ DVD set. Created branded D2C package and Talenthouse online content competition.•THE MAGIC STRINGS OF FRANKIE PRESTO – Innovative soundtrack to the new book by NY Times best-selling author Mitch Albom. Created campaign with Harper Collins to bring fictional character to life.•FUSE TV – Produced the national network’s first-ever branded events at South by Southwest and Coachella music festivals resulting in increased viewership, online demand, and ad revenues. Spearheaded development of an overall integrated live event partnership strategy.•DIGITAL BUSINESS CONSULTANT – Provided expertise on music industry, deal structures, rights, publishing, and performing rights for several app startups and web platforms, including EscapeX, Ribbon, and LastClick.•FIVE STAR IRIS – Created international partnership with Armed Forces Entertainment/Navy Entertainment and produced/led performance tours of SW Asia (Iraq), Guantanamo Bay, Japan, Australia, and a high–profile Pentagon performance. Produced FUSE TV online special of band’s Guantanamo Bay trip and performance.

Led planning and execution of integrated marketing plans for marquee and developing international recording artists targeting multiple genres and demographics. Managed projects and directed creative for all campaigns including advertising, photo shoots, package design, traditional & digital marketing, publicity, sales & distribution, and brand partnerships. Combined US and International project sales generated in excess of $50MM. Highlights include:• Bon Jovi - #1 Billboard record release with the album “The Circle.” Partnered with Comcast to create an exclusive Bon Jovi channel worth $6 million in targeted advertising. • Bon Jovi – launched “Greatest Hits” package with award-winning 3D video in strategic partnership with Sony Electronics• Taio Cruz - U.S. sales of 10+ million singles in 18 months. Partnered with Nivea brand for exclusive globally broadcast Times Square performance event on New Year’s Eve 2011.

Planned and executed multi–phase marketing campaigns for product releases by superstar, alternative, pop and rock artists across multiple genres and demographics. Led creative direction on all art–related, public–facing surfaces including packaging, videos, point of sale materials, and advertising (retail, radio, international venues, website content, digital, launch events, and brand partnerships). Managed individual project budgets up to $2.5MM and generated company billings of $80MM. Highlights include:• The Offspring - “Americana” album release plan generated worldwide sales of over 15MM units and platinum certification in 17 countries.• Aerosmith - created innovative DR campaign to drive sales of “O, Yeah: Ultimate Aerosmith Hits” package resulting in US sales of 2MM units and a Top 5 Billboard album• Cypress Hill - re-branded group as a rock band with release of album “Skull & Bones” resulting in global sales of 2MM units and a new audience.

Founding shareholder and marketing for startup online music destination. Acquired by Launch Media (later Yahoo!) in 2000.