Garrick Gibson

Garrick Gibson Email and Phone Number

Experience Design Director @ Sydney Consulting Group
Jacksonville, FL, US
Garrick Gibson's Location
Jacksonville, Florida, United States, United States
Garrick Gibson's Contact Details

Garrick Gibson work email

Garrick Gibson personal email

About Garrick Gibson

Hey there! I’m Garrick, but you can call me "G." I co-founded HBCU Lifestyle, a platform that celebrates and supports Historically Black Colleges and Universities (HBCUs). As a second-gen HBCU grad from Florida A&M University (FAMU🐍), my journey with these amazing institutions is super personal.Growing up, HBCUs were a big deal in our house. My dad, who's also our co-founder, was a huge advocate. He made sure I knew their importance and values. Our home was filled with HBCU pride – from helping my cousins get to HBCUs in the 80s to watching old VHS tapes of halftime shows. In the 90s, like many Gen Xers, I was inspired to attend an HBCU from watching "A Different World."Carrying on this legacy was a no-brainer for me. I followed in the family footsteps as a legacy student at FAMU. My connection to HBCUs is deep. My mom graduated from Tuskegee University ❤️💛, and my wife is a proud Tuskegee alum too. We’re a FAMU-Tuskegee family through and through.After I graduated, I wanted to stay connected to my roots and the HBCU community. I noticed HBCUs weren’t getting the mainstream love they deserved. Their success stories and achievements were often overlooked. That’s when HBCU Lifestyle was born.Our mission was simple: share HBCU stories, connect with other grads, and celebrate our rich heritage. What started as a passion project is now a thriving platform dedicated to highlighting HBCU excellence.Today, we offer marketing services to support the opportunities organizations have for the HBCU community. From careers to scholarships, fellowships & internships, mentoring, and more, we’ve got it covered.Here’s what I’m up to:✅ I help organizations design marketing strategies that resonate with the HBCU community.✅ I speak at forums about educational equity and the vital role HBCUs play.✅ I create content that celebrates HBCU culture and keeps our audience informed.✅ We’ve built a vibrant community of over 90,000 who are passionate about HBCU culture.If you're looking to connect with the HBCU community, let's chat. Here’s how we can team up:📌 Strategic Partnerships: Partner with HBCU Lifestyle to reach a lively, engaged audience.📌 Workshops and Training: We offer workshops on digital marketing and educational tech for HBCU institutions.📌 Consulting Services: Need something unique? We develop custom marketing strategies that align with your goals.📥 InMail me to start a conversation or schedule a discovery call. Let’s connect and see how we can empower the HBCU community together.

Garrick Gibson's Current Company Details
Sydney Consulting Group

Sydney Consulting Group

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Experience Design Director
Jacksonville, FL, US
Website:
sydneygrp.com
Employees:
15
Garrick Gibson Work Experience Details
  • Sydney Consulting Group
    Experience Design Director
    Sydney Consulting Group
    Jacksonville, Fl, Us
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  • Hbcu Lifestyle
    Co-Founder
    Hbcu Lifestyle Nov 2010 - Present
    Jacksonville, Florida Area
    Since 2010, HBCU Lifestyle has connected students with the people, places, and resources that define their college experience at Historically Black Colleges and Universities. From admissions information to Greek life, HBCU Lifestyle brings the latest news to black college students, alumni, and supporters across the country and abroad.
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  • Sydney Consulting Group
    Experience Design Director
    Sydney Consulting Group May 2021 - Present
    Tampa, Florida, United States
    As the Experience Design Director, I empower and support Sydney's actuarial, compliance, risk management, and business consultant teams with elevating client success in the end-to-end supplemental product space.In my role, I create intuitive, engaging experiences through design thinking and a human-centered design approach to identify pain points and use iterative design processes to drive client-focused solutions for industry products and services.In addition, I support our marketing efforts by addressing the big questions and challenges for our organization and omnichannel digital marketing objectives through strategic creative problem-solving.
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  • Gibson Creative
    Creative Consultant
    Gibson Creative Nov 2013 - Dec 2023
    Jacksonville, Florida Area
    Gibson Creative is a marketing support consultancy that provides complementary design services for small business marketing communications professionals. Our creative services, including strategic, polished graphic and web design, allow our clients to create value and increase revenue by expanding their business offerings.
  • Florida Blue
    Sr. Human-Centered Design Lead
    Florida Blue Mar 2021 - May 2021
    Jacksonville, Florida, United States
    Lead large, cross-functional initiative teams through the design process to create holistic, omni-channel experiences. As the Senior Human-Centered Design I planned and synthesized research and insights, mapped customer journeys, lead ideation workshops and design sprints, created testable proofs of concept and prototypes, clearly articulated a vision for our customer experiences, and provided support to implementation teams.
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  • Florida Blue
    Human-Centered Deign Lead
    Florida Blue Oct 2019 - Mar 2021
    Jacksonville, Florida Area
    As a Human-Centered Design Lead, I use deep empathy to plan and synthesize research and insights, map customer journeys, lead ideation workshops, and design sprints. I am also responsible for creating testable proofs of concept and prototypes, for clearly articulating a vision for our customer experiences, and provide support to our implementation teams.
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  • Florida Blue
    User Experience Designer
    Florida Blue Nov 2018 - Oct 2019
    Jacksonville, Florida Area
    In my role on the Customer Experience Design team I am responsible for bringing future state concepts to life by developing creative prototypes and other sophisticated visual representations of customer journeys as part of the Human-Center Design approach. In addition, I conduct qualitative research to gain insights on customer experience trends across industries and incorporate best practices into the development of customer-centric design solutions that align customer needs with business objectives.
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  • Florida Blue
    Senior Multimedia Specialist
    Florida Blue May 2018 - Nov 2018
    Jacksonville, Florida Area
    Lead the Multimedia team in applying design thinking to the development and deployment of progressive Learning Design solutions that supported our Instructional Design Team with meeting the needs of key business areas across the enterprise including Delivery Systems, Human Resources, IT, Marketing, Sales and the Service Organization.
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  • Florida Blue
    Multimedia Specialist
    Florida Blue Jun 2017 - May 2018
    Jacksonville, Florida Area
    Utilize design thinking and a broad array of strategic visual communication methods to support the Learning and Development organization in the process of producing effective learning solutions across the enterprise.
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  • Allstate Benefits
    Senior Creative Consultant
    Allstate Benefits Jan 2015 - Aug 2016
    Jacksonville, Florida Area
    Operating under the Sales Operations & Continuous Improvement business unit, I am accountable for creative services support and training content development, in addition to driving and empowering employees to improve the customer experience and how work is completed.As the Sr. Creative Consultant I support the sales efforts of group and individual products across three distribution channels through development, graphic design and production of training and marketing materials. In addition, I perform end-to-end planning and implementation of projects for internal and external customers.
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  • Florida Blue
    Senior Visual Communications Consultant
    Florida Blue May 2010 - Jan 2015
    Visual communicator supporting the achievement of priority business objectives of the Sales, Distribution and Local Presence Organization within Florida Blue, including growth, revenue, retention, compliance and satisfaction.Express complex information in way that is clear, compelling and convincing. Produce highly creative and persuasive visual materials that equip Sales to win in the market. Examples include multimedia solutions for sales proposals; sales presentations; training guides; event productions; compensation brochures, channel service tools and much more. Client interaction with Sales to understand their communications needs. Engage key leaders and subject matter experts from other areas to understand the features, benefits, policies and processes associated with their respective products, programs, and services. Provide leadership for creation and implementation of advanced communications and measurement of outcomes.Identify best practices and demonstrate the ability to push new boundaries and explore new territory in order to deliver innovation.
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  • Blue Cross And Blue Shield Of Florida
    Sales Presentation And Graphic Design Analyst
    Blue Cross And Blue Shield Of Florida Apr 2008 - Apr 2010
    Responsible for development and maintenance of the Presentation Express automated presentation system used by Business Unit Sales and other secondary internal customers.Gathers information from an Enterprise-wide network of key, internal subject matter experts and other sources.Work in partnership with the Sales Communications team, as well as Brand & Marketing Communications.Develop creative solutions that significantly and rapidly enhance the effectiveness of all sales communications, to help sell and retain customers, and to communicate BCBSF’s value proposition in the market.
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  • Visual Voice
    Creative Consultant
    Visual Voice Jul 2009 - Dec 2014
    Jacksonville, Florida Area
    Specializing in professional graphic and web design services for entrepreneurs, small and women-owned businesses seeking affordable branding and marketing.• Branding & Corporate Identity: Logos, business cards, brochures and more.• Web Design: WordPress websites, website customization/maintenance and hosting.• Social Media: Branding for social media profiles and blog customization.
  • Nosbig Design
    Owner/Founder
    Nosbig Design 2001 - Jul 2009
  • Mcclatchy-Tribune
    Freelance Graphic Artist
    Mcclatchy-Tribune Sep 2002 - Oct 2008
    Responsible for creating weekly featured graphic on "Kids Health Matters."
  • City Of Jacksonville
    Web Design Consultant
    City Of Jacksonville May 2007 - May 2008
    Responsible for maintaining the employee newsletter internal web site in support of the Public Information Office. Including editing and publishing new content: flash video, photo galleries, articles and photos, rotating flash graphics, and a archive section. Other responsibilities include logo design, editing existing and creating new web and print graphics for the City’s web site. Work closely with the Internal Communications Manager, the City’s Webmaster and the Information Technology department.
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  • Incepture
    Graphic & Web Design Contractor
    Incepture Jan 2008 - Apr 2008
    Responsible for development and maintenance of the Presentation Express automated presentation system used by Business Unit Sales and other secondary internal customers.
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  • Vistakon/Johnson & Johnson/Teksystems
    Web Designer (Contractor/Teksystems)
    Vistakon/Johnson & Johnson/Teksystems Aug 2007 - Jan 2008
    Jacksonville, Florida Area
    Primary responsibilities included maintaining multiple Acuvue Brand Contact Lenses websites in various countries including China, Japan, Korea, Hong Kong, Taiwan, Singapore, Australia, India, Malaysia, United Kingdom, United States and Canada. Other responsibilities involve creating process flows, screen prototypes, and functional specifications for Acuvue for Eye Care Professionals websites in the United States and Japan. Lastly, I managing email marketing campaigns for European region.
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  • Atp Tour, Inc.
    Web Designer (Contractor)
    Atp Tour, Inc. Apr 2006 - Jun 2007
    Ponte Vedra, Fl
    Primary responsibilities include maintaining various national and international brand sites. Creating corporate materials and presentations for internal and external clients. Developed various visual assets such as banners, logos and animated gif files. Developed site prototypes and process flows. I also edited and maintained XML, XSL, CSS, ASP, JavaScript, and Flash Action Script coding. Worked closely with the digital services director, programmers, web editors, writers, and technical team in delivering quality applications.
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  • The Florida Times-Union
    Graphic Artist
    The Florida Times-Union Apr 1998 - Apr 2005
    Created informational graphics that explained complicated processes. Provided graphic ideas, reporting and research to produced graphics including maps, charts, diagrams, illustrations and graphic elements. Attended news planning meetings and met with staff reporters and editors.
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  • The Miami Herald
    Graphics Intern
    The Miami Herald 1993 - 1994
    Created editorial graphics including maps, charts, diagrams, icons and feature illustrations.
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Garrick Gibson Skills

Creative Direction Web Design Graphic Design Social Media Email Marketing Marketing Communications

Garrick Gibson Education Details

Frequently Asked Questions about Garrick Gibson

What company does Garrick Gibson work for?

Garrick Gibson works for Sydney Consulting Group

What is Garrick Gibson's role at the current company?

Garrick Gibson's current role is Experience Design Director.

What is Garrick Gibson's email address?

Garrick Gibson's email address is gg****@****hoo.com

What schools did Garrick Gibson attend?

Garrick Gibson attended Florida A&m University, Design & Architecture Senior High School.

What are some of Garrick Gibson's interests?

Garrick Gibson has interest in Finance And Life Hacking, Innovation, Technology, Science, Cross Training, Reading, Biking, Running, Business, Invention.

What skills is Garrick Gibson known for?

Garrick Gibson has skills like Creative Direction, Web Design, Graphic Design, Social Media, Email Marketing, Marketing Communications.

Who are Garrick Gibson's colleagues?

Garrick Gibson's colleagues are Alina Lee, Sederick Chiu, Peter Polis, Kristi Hardenbergh, Fsa, Maaa, Brandi Waldner, Jennifer Aiello, Hunter Sexton, Jd, Mha.

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