Robin G. Email & Phone Number

Tempe, Az, Us

Promotes ISM's education and training products and events to grow the organization's support of the professional procurement and supply chain community that ISM serves.Manages overall marketing strategy for assigned product lines, including developing buyer and influencer personas, assessing market trends, competitive landscape, and data analytics. Deploys email marketing, online advertising, collateral, and social media marketing efforts in support of assigned product lines.

Phoenix, Az, Us

Built a revenue-producing, highly engaged social media audience across Facebook, Instagram, YouTube, Pinterest, and LinkedIn for the entire Aramark Destinations portfolio. Leveraged these social media networks to consistently reach new audiences, drive website traffic with an average increase of 37% per year (attributable to social media), and drive hotel and activity bookings of over $10MM.Managed the social media, marketing content, collateral projects, public relations, online advertising andcommunications strategy for a portfolio of multiple hospitality brands, primarily operating in stateand national parks such as Yosemite National Park, Lake Powell / Glen Canyon NRA, OlympicNational Park, Mesa Verde National Park, Glacier Bay National Park, and Denali National Park. Increased yearly guest bookings via social media by 918% over the course of my tenure with Aramark Destinations.Developed a highly targeted social media lead acquisition program. Leads acquired from this advertising program averaged 15% greater room spend than the average guest in our database. Developed marketing sponsorship programs to reach and leverage online influencers. As an example, established an influencer campaign in conjunction with an industry partner which generated 9.6MM impressions, 6 blogs, 90 fresh photography assets, social media posts/stories, and inclusion in multiple targeted emails to 250k outdoor enthusiasts.Supervised a team of local social media content contributors. Trained new users on social media management tools and user-generated content platforms.

Philadelphia, Pennsylvania, Us

Built a comprehensive and cohesive social media marketing strategy and expanded the online presence across the entire portfolio of lodging brands managed by Aramark Destinations which resulted in tremendous fan/follower growth while improving and sustaining engagement rates to well above industry norms. Championed reputation management programs and processes to drive increases in review responsiveness and operational performance.Implemented local marketing programs through the acquisition and ongoing management of local business listings.

Phoenix, Az, Us

Change agent that drove substantial performance increases in web content development and management to achieve a more robust web presence and higher organic search results. Managed all social media channels.Revamped and developed an updated CRM email marketing program to better engage with consumers who had responded to AOT's marketing efforts.Project managed the Official State Visitor’s Guide (OSVG) and map, the primary pieces of consumer-facing collateral for the State of Arizona. Updates to the format of the OSVG resulted in the agency’s receiving the Mercury Award, which is a national industry award for best visitor’s guide in the country while in the same year production and fulfillment program costs for the project were reduced by $400,000 annually.Managed all contracted consumer fulfillment operations, including data entry, call center, warehousing, consumer collateral printing, and distribution.

Redmond, Washington, Us

Forecasted and ensured the supply of all printed materials/packaging for all North American production of Nintendo game software and Nintendo system hardware/game bundles.

Chicago, Illinois, Us

Coordinated the material movement required for the transition of new semiconductor products from engineering design to commercial production. Controlled rates of production, distribution, and related capacity resources to achieve target levels of customer service, inventory investment, and manufacturing efficiency.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Purchasing And Logistics Management