TransformWorks is about transforming business - developing and implementing Technology, Brand, Strategy, Marketing, Advertising, Social Selling, Ecommerce, Web and Social Media strategies, teams and platforms for $2m, $200m and $20B client base. Transformworks duties included CMO at Fredericks of Hollywood, and President and CEO of Rugged Bear, Inc. And today, we are proud to have C-suite experience with innovators such as Microsoft, Target, Amazon, Hot Topic, and many more. Transformworks is proud to lead efforts to build ethics, community, and responsibility into every aspect of our decision making – and we are proud B Corporation advocates and supporters!

President. COO of Dogeared, and Venice and Violet Inc. (Partnership with Target)Founded in Southern California over 21 years ago, Dogeared Jewels & Gifts originated word jewelry by creating beautiful pieces with the purpose of putting positive, peaceful, and loving energy into the world. Dogeared's unique, custom-cast jewels are regularly featured in fashion, lifestyle, and celebrity publications, in films and on television shows. Trendsetting retailers around the world, including Nordstrom, Neiman Marcus, Bloomingdale's, Fred Segal, and ABC Home, all carry Dogeared. Dogeared is proud to be a certified B Corporation

Led multi-disciplinary, large creative and marketing team in unison with CEO, directing all aspects of marketing for worlds’ second largest intimate apparel retailer. Increased sales using innovative new display process, reduced time it took to get items online, and led complete technology overhaul that led to 24% cost savings.Author - "Understand Social Selling...Or Fail" (Fall 2012 from SBBI Publishing).

Headed turn-around team to re-brand, re-build and re-energize leading Northeast children’s outdoor apparel retailer for Boston investment firm. Grew online sales from $400k to over $3.2m in 18 months. Complete re-marketing, merchandising and corporate identity implementation, including the award winning “I am a Rugged Bear kid” advertising campaign.

Responsible for International Division (of UK’s largest lifestyle and sporting traditions retailer) as well as all corporate Planning and Allocation, Sourcing, Technical Design, Quality Assurance and Off Price Operations. Sales increase of 50%, combined with radical new business model initiatives led to 62% increase in profits in less than two years.

Hired as EVP, promoted to President after implementing massive turn around strategy. 9% comp store increases and 27% growth in new stores while reducing general and administrative expenses by 30%. Implemented new brand strategy and award winning Factory Outlet division, selling over 1.3m tee shirts alone in 20 stores.

From garage to public offering, an amazing experience creating the nation’s premier teen retailer. Built corporate infrastructure to accommodate massive growth and record breaking turn levels and sales per square foot. Pioneer in ecommerce, and designed award winning information systems.