Garry Edwards

Garry Edwards Email and Phone Number

Chief Revenue Officer @ Ryff
Malibu, CA, US
Garry Edwards's Location
Burbank, California, United States, United States
Garry Edwards's Contact Details

Garry Edwards personal email

n/a

Garry Edwards phone numbers

About Garry Edwards

Visionary business executive with over 20 years of experience in future thinking roles. Most recently leading transformational growth in ad-tech and digital media. Specialized in guiding companies through conceptual growth phases, developing strategic partnerships, and pitching and selling pioneering new products and most recently, advertising methodologies. Recognized for expertise in virtual product placement, innovative digital distribution strategies, and business development across emerging technology sectors. A strategic thinker and relationship builder, adept at translating a company's mission into actionable growth and operational strategies. Passionate about advancing new ideas that give advertisers and brands something new in their advertising toolbox.

Garry Edwards's Current Company Details
Ryff

Ryff

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Chief Revenue Officer
Malibu, CA, US
Garry Edwards Work Experience Details
  • Ryff
    Chief Revenue Officer
    Ryff
    Malibu, Ca, Us
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  • Ryff
    Chief Strategy Officer (Cso)
    Ryff Jun 2022 - Present
    Los Angeles, California, Us
    This role sees me work hand in hand with the founder and CEO to bring the company's strategic vision to life, aligning business initiatives with growth objectives to ensure long-term success. Responsible for identifying emerging market opportunities, forging strategic partnerships, and guiding cross-functional teams. I also act as a key advisor / Chief of Staff to the CEO. By understanding industry trends, competitive positioning, and customer insights, I craft actionable strategies that enhance market share, optimize revenue opportunity, and foster innovation across all areas of the organization. This role allows me to use my strong relationship-building skills to drive transformative growth across all areas of the business.
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  • Ryff
    Chief Revenue Officer (Cro)
    Ryff Jul 2021 - Nov 2024
    Los Angeles, California, Us
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  • Ryff
    Svp Global Business Development
    Ryff Jul 2018 - Jun 2021
    Los Angeles, California, Us
    Ryff is the inventor and leader in the creation of direct-to-creator messaging and advertising for TV, film, sports, and social media. Ryff's digital platform, Placer, scales and delivers immediate multi-million dollar campaigns. Ryff uses AI and visual computing to deliver real-time digital brand integration, products, and messaging. Successful campaigns were recently created for the Coca-Cola Company and featured in Forbes Magazine.
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  • Warner Bros. Interactive Entertainment Inc.
    Director, Digital Distribution - Games.
    Warner Bros. Interactive Entertainment Inc. Jun 2009 - Jun 2018
    Burbank, California, Us
    A newly created role that straddled both the WB Interactive Entertainment Group and the WB Digital Distribution group, and based in Burbank, CA. Responsible for the strategy, implementation and development of the Digital Distribution side of the WB Games business - with specific focus on PC Distribution, Premium Downloadable Content and the Direct to Console markets. With oversight for WW revenue and opportunities, the role expanded to include the identifying, evaluating and building a business case for a number of emerging platforms and their differing business models. Over the years WB’s digital business saw massive expansion of their digital footprint, along with the resulting increase in revenue, as well as seeing their content being used with several groundbreaking technologies. WB were one of the first movers into the cloud based streaming business and made some strategic investments in this sector at that time. Digital distribution and downloading of content is now a ubiquitous part of the industry, and so much of my time was spent on looking at how WB can take advantage of the increasing number of emerging platforms and routes to market that are becoming more commonplace. We are at a convergent time in the entertainment industry and my focus is on how people will be accessing their content in the coming years and preparing the groundwork for those transitions.
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  • Tt Games Publishing Limited
    Global Business Development Director
    Tt Games Publishing Limited Aug 2005 - Nov 2009
    TT Games was spun out of the work that had been started from within the LEGO Group, and set up as a separate company with the rights to created games content based on the LEGO brands. TT established themselves as the leading developer and publisher of video game content for young gamers and their families. They created, developed and released the LEGO series of games including the LEGO Star Wars series, LEGO Indiana Jones, LEGO Harry Potter, LEGO Batman series, LEGO The Avengers to name a few. LEGO Branded games have sold in excess of 140 million units worldwide. The LEGO games are developed and released for all conventional gaming platforms including mobile. My role at TT was to create positive revenue streams from non conventional distribution methods. These included further identifying and setting up digital distribution deals as well as evaluating and recommending emerging technologies where the content could find a home ( connected TV, cloud based streaming etc)
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  • Lego Group
    Global Business Development Director
    Lego Group 2003 - Jul 2005
    Billund, Dk
    Responsible for identifying innovative and expansive methods to maximize distribution of the LEGO branded games product on a world wide basis. One key area was the emergence of small and embryonic digital distribution platforms. Also led our push into mobile games development and publishing on iOS platform and devices. Maintained P&L responsibility for these incremental revenue streams.
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  • Ubisoft
    Head Of Business Development - Europe
    Ubisoft 2001 - 2003
    Saint-Mandé, Île-De-France, Fr
    Building on the success of the business that had been built at Electronic Arts, I stepped into Ubisoft in a similar role and with a remit to build the business in Northern Europe. Alongside the now more established OEM side of the business, I forged relationships with more promotional based partners who were staring to see the value and mass market appeal for video games. There were several promotions created where Ubisoft video game discs were included on several brands of breakfast cereal. These promotions ran across Europe and saw the content featured on the front of over 25 million cereal boxes.
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  • Electronic Arts (Ea)
    European Business Development Manager
    Electronic Arts (Ea) 1995 - 2001
    Redwood City, Ca, Us
    I was brought in to establish and build a licensing and OEM business across Europe. Using the available titles, I worked with hardware and technology partners including ( at the time) dell, compaq, Olivetti, 3dfx, creative labs, Intel, Nvidia, ATI, brother, acer etc. these companies used EA content in paid for bundling programs and promotional activity. The business migrated during my time to become more classic Business Development, with my undertaking to seek out opportunities that were distinct from the then physical goods routes to market.
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  • Virtuality Vr
    International Sales
    Virtuality Vr 1993 - 1995
    A primary mover in the burgeoning Virtual Reality sector. Creating entertainment VR software and proprietary hardware, the systems were sold into location based entertainment centers, theme parks, sports bars and multi use entertainment complexes. I looked after international and export sales for the company, overseeing installations of the systems in several territories including the USA, Mexico, Dubai, Saudi Arabia, Brunei and Italy. The company eventually exited via an IPO on the London Stock Exchange

Garry Edwards Skills

Interactive Entertainment Video Games Digital Distribution Gaming Mobile Licensing International Distribution Social Games Digital Media Console Casual Games Mobile Games Mobile Devices Distribution Strategies Monetization Online Gaming Entertainment Game Development Gambling Iphone Business Development Global Sales Global Experience

Frequently Asked Questions about Garry Edwards

What company does Garry Edwards work for?

Garry Edwards works for Ryff

What is Garry Edwards's role at the current company?

Garry Edwards's current role is Chief Revenue Officer.

What is Garry Edwards's email address?

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What is Garry Edwards's direct phone number?

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What skills is Garry Edwards known for?

Garry Edwards has skills like Interactive Entertainment, Video Games, Digital Distribution, Gaming, Mobile, Licensing, International Distribution, Social Games, Digital Media, Console, Casual Games, Mobile Games.

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