Garry Edwards Email & Phone Number

Malibu, Ca, Us

Los Angeles, California, Us

This role sees me work hand in hand with the founder and CEO to bring the company's strategic vision to life, aligning business initiatives with growth objectives to ensure long-term success. Responsible for identifying emerging market opportunities, forging strategic partnerships, and guiding cross-functional teams. I also act as a key advisor / Chief of Staff to the CEO. By understanding industry trends, competitive positioning, and customer insights, I craft actionable strategies that enhance market share, optimize revenue opportunity, and foster innovation across all areas of the organization. This role allows me to use my strong relationship-building skills to drive transformative growth across all areas of the business.

Los Angeles, California, Us

Los Angeles, California, Us

Ryff is the inventor and leader in the creation of direct-to-creator messaging and advertising for TV, film, sports, and social media. Ryff's digital platform, Placer, scales and delivers immediate multi-million dollar campaigns. Ryff uses AI and visual computing to deliver real-time digital brand integration, products, and messaging. Successful campaigns were recently created for the Coca-Cola Company and featured in Forbes Magazine.

Burbank, California, Us

A newly created role that straddled both the WB Interactive Entertainment Group and the WB Digital Distribution group, and based in Burbank, CA. Responsible for the strategy, implementation and development of the Digital Distribution side of the WB Games business - with specific focus on PC Distribution, Premium Downloadable Content and the Direct to Console markets. With oversight for WW revenue and opportunities, the role expanded to include the identifying, evaluating and building a business case for a number of emerging platforms and their differing business models. Over the years WB’s digital business saw massive expansion of their digital footprint, along with the resulting increase in revenue, as well as seeing their content being used with several groundbreaking technologies. WB were one of the first movers into the cloud based streaming business and made some strategic investments in this sector at that time. Digital distribution and downloading of content is now a ubiquitous part of the industry, and so much of my time was spent on looking at how WB can take advantage of the increasing number of emerging platforms and routes to market that are becoming more commonplace. We are at a convergent time in the entertainment industry and my focus is on how people will be accessing their content in the coming years and preparing the groundwork for those transitions.

TT Games was spun out of the work that had been started from within the LEGO Group, and set up as a separate company with the rights to created games content based on the LEGO brands. TT established themselves as the leading developer and publisher of video game content for young gamers and their families. They created, developed and released the LEGO series of games including the LEGO Star Wars series, LEGO Indiana Jones, LEGO Harry Potter, LEGO Batman series, LEGO The Avengers to name a few. LEGO Branded games have sold in excess of 140 million units worldwide. The LEGO games are developed and released for all conventional gaming platforms including mobile. My role at TT was to create positive revenue streams from non conventional distribution methods. These included further identifying and setting up digital distribution deals as well as evaluating and recommending emerging technologies where the content could find a home ( connected TV, cloud based streaming etc)

Billund, Dk

Responsible for identifying innovative and expansive methods to maximize distribution of the LEGO branded games product on a world wide basis. One key area was the emergence of small and embryonic digital distribution platforms. Also led our push into mobile games development and publishing on iOS platform and devices. Maintained P&L responsibility for these incremental revenue streams.

Saint-Mandé, Île-De-France, Fr

Building on the success of the business that had been built at Electronic Arts, I stepped into Ubisoft in a similar role and with a remit to build the business in Northern Europe. Alongside the now more established OEM side of the business, I forged relationships with more promotional based partners who were staring to see the value and mass market appeal for video games. There were several promotions created where Ubisoft video game discs were included on several brands of breakfast cereal. These promotions ran across Europe and saw the content featured on the front of over 25 million cereal boxes.

Redwood City, Ca, Us

I was brought in to establish and build a licensing and OEM business across Europe. Using the available titles, I worked with hardware and technology partners including ( at the time) dell, compaq, Olivetti, 3dfx, creative labs, Intel, Nvidia, ATI, brother, acer etc. these companies used EA content in paid for bundling programs and promotional activity. The business migrated during my time to become more classic Business Development, with my undertaking to seek out opportunities that were distinct from the then physical goods routes to market.

A primary mover in the burgeoning Virtual Reality sector. Creating entertainment VR software and proprietary hardware, the systems were sold into location based entertainment centers, theme parks, sports bars and multi use entertainment complexes. I looked after international and export sales for the company, overseeing installations of the systems in several territories including the USA, Mexico, Dubai, Saudi Arabia, Brunei and Italy. The company eventually exited via an IPO on the London Stock Exchange