Managed distribution network priorities to ensure product availability standardsin wholesale and retail customer service.Trained Entry-Level Managers on performance management practices and onthe use of analytic reporting platforms.Delivered year-over-year growth against annual commercial KPI targets andpersonnel objectives.Sold and executed Reynolds' 4P marketing mix with regional retail chain storesand direct buying distributors.Managed $4M of annual marketing resources to support joint business planningin 10 retail chain-accounts.

Business consultant to 150 retail establishments and 2 indirect distributors inthe Las Vegas marketplace.Sold and executed work plan initiatives and 4P marketing mix touchpoints inretail and indirect distribution channels.Utilized store-specific and trading area data to foster joint business planninginitiatives with retail account base.Managed $2.5 M of annual marketing resources to drive business developmentthroughout the retail account base.Utilized promotional sales budget to design customizable offerings for in-store“1 to 1” direct consumer marketing events.

Developed and implemented strategy for positioning, branding, and enhancingthe reputation of the Basketball Times.Prepared monthly analytics report tracking the performance of the BasketballTimes website and social media marketing efforts.Created a QR code that sent users directly to the Basketball Times application increasing sales by 40% ytd.

Effectively executed strategic sales campaigns for the ACC Championship game that generated over $50,000 in revenue. Responsible for building and maintaining relationships with newly acquiredcustomers. Increased revenue and fan support for individual sport teams, managed and organized ACC Championship Game.

•On-site promotion, internet marketing and product activation for Ironman’s inaugural Primal Challenge at the US National Whitewater Center•Coordinated Queen City Pub Crawl with multiple venues and host site•Proposed and executed sponsor and vendor agreements with third party companies

•Research local contacts, special events and market opportunities •Recommend and develop comprehensive bought media, trade and promotional campaigns that maximize exposure and revenue for each live event•Coordinate all marketing efforts with venues and promoters where necessary for arena shows•Updating social media outlets, Facebook and Twitter

•Assisting at all Bobcats home games with Will Call, giveaway table, guest services, Season Ticket Holder booths and as needed•Performing and reviewing surveys of Season Ticket Holders•Communicate effectively with other departments about game day experience•Provided effective and timely resolution of customer inquiries•Updating social media outlets, Facebook and Twitter

•Creating promotional advertisement for sporting events •Increased revenue and fan support for 18 individual sport teams, managed and organized events•Organize and coordinate player and mascot appearances •Assist in script writing for games•Research trends around the NCAA and other professional sports leagues

• Responsible for combining product, environment, and space into a stimulating and engaging display to encourage the sale of a product or service• Implementing effective design ideas to increase store traffic and sales volumes • Organized display merchandising and sale announcements utilizing promotional materials