Strategic and executional bottom line directorial marketing, brand & channel management responsibility for a $100 million dollar product sales portfolio Responsible for increasing brand awareness for national and private brands, category management, and new product brand development, sales and market data analytics, promotional activity planning, public relations & brand communication/advertising, digital marketing & social media strategy, and channel growth development through sales & marketing deliverables for Home Depot, dealer networks, buying groups, architects, designers, contractors, and retail market sectors.• Planning, creating, and executing yearly Marketing Plans and operational budgets for brands under my responsibility• New product development, packaging/label program responsibility in direct collaboration with sales, creative, and logistical/supply chain teams, working with external resources for validation on legal and compliance issues, as well as execution/printing press approvals and market collateral development for new product launch plan and product pricing levels.• Running promotional campaigns to introduce prospective customers to new product releases and build brand awareness. • Overseeing social media strategy, content creation and evaluation of existing and emerging social platforms, ensuring brand consistency• Work on Public Relations/Communication projects and events in conjunction with our PR agency.• Marketing liaison with dealer network, providing marketing support with direct customer interaction. E.g.: Press Releases, Dealer Portal (image bank, admats), Dealer event displays, In-store displays, sample programs (Dealer and Architects), • Developing custom marketing and advertising strategies with dealer partners customer flyer inserts, social media and marketing collaterals.• Collaborate with media, trade associations, and other partnered organizations, building relationships with influencers, journalists, and editors

Marketing Manager, Brand/Channel (PARA, HGTV, Valspar, General, Sarah Richardson Paint Brands) Strategic bottom line brand & channel management responsibility for a multi-million dollar product portfolio and applicable marketing & financial SG&A budgets. Accountable for increasing brand health/awareness/affinity, new product development & innovation platform, sales and market data analytics, trend and market insight analysis, promotional activity planning, public relations & brand communication/advertising, digital marketing & social media strategy, and channel marketing sales support deliverables for Lowe’s, independent dealers, buying groups, and professional market sectors• Oversaw rebranding initiatives of all brands, messaging, advertising/consumer messaging, new product packaging, social media and public relation venues• Created, and executed annual strategic plans with long term goal objectives, project product forecasts, formulate yearly operational budgets and conduct ROI/cost benefit analysis• Responsible for celebrity brand partnerships from negotiations, program guidelines as well as development of promotional advertising activities, and event marketing/personal appearances• Developed product innovation in conjunction with providing dynamic packaging & fully integrated marketing support plans throughout the product lifecycle • Supported national dealer network with pricing, yearly product promotional calendars, digital programmatic & advertising programs, dealer coop portals and in-store marketing materials for continual comp growth• Created award winning in-store displays and merchandising programs• Developed brand website, established social media platforms and digital marketing promotional strategies that engage target markets• Spearheaded public relations, communication and advertising media programs calendars with national print, television, online & blogger/influencer venues, digital & social media content, and promotional campaigns

Strategic/bottom line brand management responsibility with complete corporate brand/product development from conception & RFP submission, to customer presentation and national launch rollout with ongoing support of such accounts as Canadian Tire, WalMart, The Home Depot, RONA, and independent dealer hardware channels.• Created, and executed annual strategic marketing/brand/channel plans, product forecasts and financial & operational budgets that achieved short and long term goal objectives• Developed product innovation strategy through international initiatives realizing annual double digit sales increase• Instrumental in formulating core brand framework of the Debbie Travis celebrity licensed paint line, developing the brand’s D.N.A. framework through product line assortment & packaging design, point of purchase support materials and a promotional/communication programs realizing a double digit increase for Canadian Tire POS sales • Created innovative sales literature, produced training seminars and corporate videos, oversaw production of CD-ROM & internet web-site, designed and developed point of purchase/merchandising displays • National re-launch of CIL Woodcare stain products across big box & mass channels realizing a multi-million yearly sales revenue increase through successful programs at Canadian Tire with double digit growth in comp. sales • Created in-store project focused product kiosk with innovative support materials, realizing a 33% category lift • Developed promotional sales campaigns, cross-promotional & merchandising programs, and consumer contests, • Created public relation communication programs and national multi-media & digital advertising campaigns through agency partnerships with branded and retailer initiatives resulting in double digit sales and revenue growth all within budget

Complete marketing and brand responsibility for key product lines representing a multi-million dollar portfolio within the personal care market sector through such retailers as Canadian Tire, Wal-Mart, Home Hardware, Sears, The Bay/Home Outfitters, Zellers, Costco, Shoppers Drug Mart and The Shopping Channel.• Development of Canadian brand portfolio platform through domestic & international marketing resources and cross functional team management• Created new products and designed packaging through interactions with domestic and overseas factories• Continual drive to bring innovation to the industry through technological advanced product lines• Created channel strategy with product, promotion & price initiatives and participated in customer facing line reviews• Created eye-catching in-store point of purchase displays that resulted in a double digit lift in brand sales• Conducted market research initiatives on Canadian competitive landscape for US corporate parent company • Brand efforts helped to achieve top market share & brand awareness (unaided) in the personal care industry