Build production timelines to meet clients needsVenue Procurement for events.Provide budget analysisHiring of all event staffSupply all RFP’s for vendor selections

Worked closely with dispensary owners and purchasing managers to get new brands and existing brands onto their shelfs. Also provided in store marketing and brand ambassador services when needed.

By connecting brands we trust to opportunity, we enlighten, educate and safely transport your product to our vast distribution network. We provide our audience with the products they need to stay on the cutting edge of industry innovations. Also provided in store marketing and brand ambassador services when needed.

● Maintain and prospect national level accounts for 7 regional magazines.● Maintain a book of business while using a CRM.● Attend Business to Business expos and and educate brands on importance of marketing to the right person at the right time.● Attend consumer based festivals to prospect for future advertisers.● Maintain booths at both B2B & B2C events.

● Work in partnership with sales team to develop, price, and prepare multi-platform digital proposals. ● Create plans that are accurate, creative, and strategic, while maximizing revenue and meeting the objectives and expectations of the sales team and their client in a timely manner.● Develop creative solutions in order to bring in new advertisers and/or get new campaigns booked.● Provide day to day support to digital sales teams through the development of media plans, decks, and marketing collateral.● Serve as primary liaison between clients and Ad Operations to ensure campaigns launch on time and deliver in full by actively overseeing delivery and revising or optimizing plans as necessary to exceed client expectations.● Stay abreast of industry news and competitive sites.

Southern California News Group / Digital First MediaDigital Advertising Campaign ManagerWest Covina, CANov 2009 - Aug 2014Engineer, manage and retain advanced digital advertising campaigns across multi- platforms to maximize ROI. Platforms include Digital Display (desktop and mobile), Search, Social, Video, Email Marketing, Yahoo, Content Marketing, Print and Direct Mail. Responsible for the initial set up for Paid Search campaigns which included researching relevant keywords and structuring the different ad groups along with different variations to A/B test. Daily and Weekly optimization of all advertising products to ensure campaigns are pacing correctly and performing well above national averages. Setting up analytics to track attribution, post click and post view conversions through the use of Retargeting, View-Through and Conversion Pixels. Creating and managing UTM codes and their implementation and setting up call tracking phone numbers. Monitor campaign performance metrics to ensure the advertiser's goals are achieved. This includes analyzing results for campaign optimization, identifying upsell opportunities and creating reporting. On the optimization side I was also responsible for creating the advertiser's profiles for display advertising on desktop and mobile utilizing broad and narrow targeting strategies through AppNexus, Rubicon, OpenX and Yahoo. Work in tandem with the Digital Sales Leaders to identify and review top prospects to maximize sales pipeline potential.

• Engineer, manage and retain advanced digital advertising campaigns across multi-platforms to maximize ROI.• Platforms include Digital Display (Desktop & Mobile), Search, Social, Video, Email Marketing, Yahoo, Content Management, Print and Direct Mail.• Responsible for the initial set up of Paid Search campaigns which included researching relevant keywords and structuring the different ad groups along with different variations to A/B test.• Daily and Weekly optimization of all advertising products to ensure campaigns are pacing correctly and performing well above national averages.• Setting up analytics to track attribution, post click and post view conversions through the use of Re-Targeting, View-Through and Conversion Pixels.• Creating and managing UTM codes and their implementation and setting up call tracking phone numbers.• Monitor campaign performance metrics to ensure the advertiser’s goals are achieved.• This included analyzing results for campaign optimization, identifying up-sell opportunities and creating reporting.• On the optimization side I was also responsible for creating the advertiser’s profiles for display advertising on desktop and mobile utilizing broad and narrow targeting strategies through AppNexus, Rubicon, OpenX and Yahoo.• Work in tandem with the Digital Sales Leaders to identify and review top prospects to maximize sales pipeline potential.

Retain and grow advertising revenue in a designated geography of automotive dealers.Build comprehensive marketing plans to increase potential sales and service traffic to dealers.