I am a Marketing Innovator that is pioneering new approaches to creating Innovation using a mix of customer centric Agile and AI accelerated approaches.I started my career at top CPG/Consumer Healthcare/Pharma companies on well-loved brands and innovation roles which have driven over $1B in new annual revenue streams. I expanded my entrepreneurial toolkit by creating Indie brands and products in a start-up environment at the world's #1 Beauty Care and Wellness brand incubator. I now lead Snacking innovation at Mars using a mix of consumer focused, AI and Agile methodologies to unlock commercial value in record time.My deep marketing and innovation experience spans from lean start up, agile teams through established global teams. I’ve created and led global, multi-billion dollar brands in large markets as well as small, scrappy incubator brands in small markets. I always start with a consumer/customer grounded approach to identify how we can serve them better.I've identified Where to Play/How to Win for whitespace opportunities, developed and launched new products and created new to the world B2B/B2C businesses. I have a proven ability to Lead, Partner and Deliver Results in ambiguous, complex and fast moving environments. This comes from an ability to Connect with People and bring Passion, Momentum and Capability to what we do. In my volunteer 'night job', I’ve created and received national awards for several experiential Asian Leadership Development programs at Pfizer and P&G which have inspired other programs around the world.
Listed skills include Strategy, Marketing Strategy, Consumer Products, Integrated Marketing, and 38 others.