Garth Balabanoff Email & Phone Number

Johannesburg, Gp, Za

Responsible for the growth, category management and strategic direction of all products. This includes leading new product development across various categories with a strong focus on account-based marketing, positioning and activation.Lead and manage all digital marketing efforts and innovation for the business.Experience in managing and leading people. Recognised and nominated by the Steering (Executive) Team as a future executive leader. Completed an Executive Development Program (April 2022).

Johannesburg Area, South Africa

I lead and manage the following categories: Toppings, Crèmes and Culinary Solutions (TCCS), Pizza, Artisan Breads, Laminated Dough, FIGs (Fillings, Icings and Glazes) and Sponges categories. Furthermore, I lead and manage all digital marketing and innovation. My latest achievements include launching an industry first and award winning WhatsApp Business Chatbot and e-Learning portal. Principal deliverables include category management and strategy, NPD development, digital development, marketing automation and campaign management as well as global direction alignment, communication and NPD development. I have an exceptional track record of delivering high caliber work within short timeframes.

I lead and manage the Toppings, Crèmes and Culinary Solutions (TCCS) category as well as all Digital Marketing. Principal deliverables include category management and strategy plans, NPD development, digital development and management as well as global direction alignment, communication and NPD development. One direct report (2017-2018, Marketing Graduate).

South Africa

Brand Manager for the diverse Out-of-Home (OOH) coffee portfolio which includes both local and international brands such as Ciro, Lavazza, Douwe Egberts, Blacksmith Coffee Movement, House of Coffees and Frisco. Further to this, managing and developing full service and bespoke marketing strategy solutions for unique private label blends specifically developed for Group and Independent hotels and restaurants.

Johannesburg, South Africa

In partnership with Huge Telecom Pty Ltd, I founded a mobile telephony solution company called Mobeegee. Mobeegee is a mobile telecommunications company, which provides superior quality and affordable telecommunications aimed at SME businesses and the residential environment.

Johannesburg Area, South Africa

Managed key accounts and developed new markets and opportunities within the Retail, Hospitality, Property and FMCG markets with a focus on compliance in the Health and Safety and Policy environment. Specific achievements provided in Curriculum Vitae.--Worktrainer is represented in South Africa, Australia and the United States, and is a leading provider of efficient, effective and affordable custom-built web-based compliance management programmes which mitigate operational risk across multiple business sites.

Recruited by the Chief Executive Officer, FNB Banking Channels, to assist in successfully launching the new dotFNB concept retail store.

Master Of Business Administration (Mba)

MBA — Top achiever with international exchange experience.

Master Of Business Administration (Mba), International Exchange Programme - Mba Electives (France), A

Kedge Business School International Exchange Programme - MBA Electives Nominated to represent the Wits Business School in an International.

Honours In Business Science, Completed With Distinction, Marketing, A

Graduate with a Bachelor of Commerce with Honours (Cum Laude), Marketing from the University of the Witwatersrand.

Bachelor Of Commerce (Bcom) Triple Major (Management, Marketing And Human Resources)

Graduate from the University of the Witwatersrand with a Bachelor of Commerce, majoring in Management, Human Resources and Marketing.