Garth D Ely Email and Phone Number
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Highly analytical, data-based, and results-oriented cross-functional executive with consistent 20+year track record of business and organizational results in diverse US and International operating environments–public and private equity held companies; multiple consumer product categories and regions; global innovation programs, brand building, and regional business (P&L) delivery; traditional and new business models; B2B and B2C; consumer goods and durables; general management, marketing, and sales (I have carried the bag); and discontinuous innovation development with external partners.I strive to be:Hands on: Personally own tough initiatives, dive deep into the details as part of the team, drive urgency, unique ability to boil down complexity, remove barriers, and enable the organization.Choicefully strategic: Champion right-sized efforts focused on what matters most, set clear vision and strategies, drive focus on big things, think forward with end in mind.Balanced: Strategic and tactical (there is no long term if we are not mindful of the mid-term and deliver the forecast), collaborative yet decisive, and cool under pressure.Adaptive: A broad base of deep cross-functional experiences enables me to connect dots, see possibilities, and drive actions to keep organizations moving forward.I strive to build:Strong organizations and culture: Management and leadership style that builds and sustains engaged high performance teams with a healthy culture of mutual respect and trust.Areas of expertise include:General ManagementP & L Delivery ♦ Business Planning ♦ Organizational Development ♦ Change Management ♦ Strategic PlanningMarketingB2C / B2B Go-to-market Strategy ♦ Ecommerce ♦ Customer Acquisition ♦ Digital Marketing ♦ Marketing Automation ♦ CRM ♦ Market Research and Analytics ♦ Customer ♦ Lifecycle ManagementBusiness Development / SalesSales Strategy ♦ Distributor Channel Strategy ♦ Sales Training ♦ Sales Organization Design ♦ Sales Organization Management
Harvey Performance Company
View- Website:
- harveyperformance.com
- Employees:
- 686
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Chief Marketing OfficerHarvey Performance CompanyBoston, Ma, Us
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Senior Vice President -- Marketing And Business DevelopmentHarvey Performance Company 2015 - PresentRowley, Ma, UsHead of Marketing and Business Development for private equity - Berkshire Partners (previously Summit Partners and Riverside Company) held portfolio company - Harvey Performance Company. Member of the company’s management team; accountable to the Board of Directors to deliver reliable and robust EBITDA growth. Functional focus is marketing, business development, business intelligence, and strategic planning. However, consistent with what it means to be an executive in a lean entrepreneurial company, I have had significant operational (manufacturing-centric) responsibilities and cross-organizational initiatives (for example - standing-up, from scratch, our first ever integrated ERP - Epicor / CRM - Salesforce / MA - Pardot solution). Lead and own pricing, traditional and digital marketing efforts (SEM, SEO, retargeting), including data-driven CRM sales and marketing, marketing automation, direct marketing, analytics, public relations, and social media. Built a comprehensive industry-leading ecommerce strategy from the ground up and lead all of the company's IOT / digital disruption initiatives. Play lead role in the identification and successful integration of add-ons -- Actively lead business development, add-on acquisition strategy definition and execution (management meetings through closing and beyond) including due diligence and systems integration. I was deeply involved in the successful process (CIP and CIM creation and presentation) that led to securing investment from Berkshire Partners and Summit Partners and the successful integration of multiple add-ons.
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Digital And Marketing Strategy OfficerAvantia, Inc. 2014 - 2015Valley View, Oh, UsLed Sales and Marketing function with mandate to accelerate business results beyond established outstanding custom software creation core competency. Created and led Avantia’s Digital Marketing Practice anchored by proprietary “Digital Marketing Excellence Model” designed to accelerate clients’ adoption of digital marketing best practices. Lead consultant across diverse client base providing guidance across key project success pillars (business requirement definition, stakeholder buy-in, technology selection, deployment, continuous improvement). -
Vice President Digital Marketing & Strategic PlanningTti Floor Care North America 2013 - 2014Charlotte, Nc, UsRecruited to build organic growth and advance Brand and Interactive Marketing for $900 million Floor Care Division with the Hoover and Dirt Devil Brands. Led all eCommerce, Omnichannel, and Social Marketing efforts. Established eCommerce and Social Marketing strategy and metrics while building teams to support integrated .com strategies. Spearheaded organization-wide customer end-to-end initiative establishing category leading best-in-class buying and ownership experience. Led all website design, SEM (Search Engine Marketing), SEO (Search Engine Optimization), Pay Per Click, Display strategies. Led social strategy and content creation across Facebook, Twitter, YouTube, Pintrest, and Vine. Managed ratings and reviews through Bazaarvoice. -
Director Brand Marketing -- Goodyear, Dunlop, Kelly BrandsGoodyear, Procter & Gamble 2010 - 2013Akron, Oh, UsDirector of $6.2 billion North American consumer brand portfolio. Managed the P&L (maximize gross margin) and all Brand marketing activities for the Dunlop, Kelly, and Goodyear Brands. Promoted from Goodyear Brand Director into this newly created role. Led a multi-functional group of 25+ brand, interactive, and innovation managers. Responsibilities include overall Brand Strategy (Pricing, Brand Standards, Innovation), Communications (On and Off line advertising), activating key sponsorships (NASCAR and the Blimp) and New Product Launches. -
Associate Marketing Director Us Hispanic Markets -- Baby And Fabric CareProcter & Gamble 1992 - 2010Cincinnati, Ohio, UsAccountable for the strategic direction, sales, and share growth of P&G’s key Fabric, Home, and Baby Care brands: Tide, Pampers, Gain, Downy, Dawn, and Luvs US Hispanic business worth in excess of $1.3 billion in revenue. -
North American Downy Brand ManagerProcter & Gamble 2004 - 2007Cincinnati, Ohio, UsDelivery of the Brand’s fiscal year top- and bottom-line forecast, create and deliver a pipeline of robust and continuous product innovation that achieves the $700 million Brand’s mid and long-term growth goals. Create breakthrough marketing communication and business plans that strengthen the brand.
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Brand Manager Global Strategic Planning - Surface Care -- Brussels BelgiumProcter & Gamble 2002 - 2004Cincinnati, Ohio, UsResponsible for the delivery of step-change business results through the identification of discontinuous product innovation, market strategies, and execution models, all targeting improvements within a two-year window.
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Assistant Brand Manager Dish LiquidsProcter & Gamble 1999 - 2002Cincinnati, Ohio, UsLead the execution of critical core business management processes inclusive of comprehensive business analysis, day-to-day budget management, volume planning, and holistic 360 degree communication planning.
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North Am. Fabric And Home Care Customer Marketing -- Category Account ExecutiveProcter & Gamble 1997 - 1999Cincinnati, Ohio, UsDevelop and deploy the selling strategy and plans for key national initiatives across the Fabric and Home Care Business unit. Partner with key account executives at top retailers (Wal Mart, Target, Costco, etc.) at critical initiative inflection points to gather important retailer feedback while at the same time influence key customers’ senior leadership thinking to support go-to-market strategies.
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Account Executive – United States Fabric And Home CareProcter & Gamble 1994 - 1996Cincinnati, Ohio, UsLead customer annual sales plan development that identify and address critical business building sales fundamentals (shelving, merchandising, distribution, and promotion) to over-deliver volume objectives at key North East Grocery Accounts. Recognized as top 5% of Account Executives across the company due to breakthrough volume growth.
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Sales Representative / Market Field Representative – Grocery Retail OperationsProcter & Gamble 1992 - 1994Cincinnati, Ohio, UsExecute the in-store sales fundamentals across key retail chains. Integrate direction from account executives into an efficient multi-sector in-store plan that assures key category tactics and strategies are executed in store. Serve as liaison between the unit of retail sales representatives and key account executives to ensure breakthrough sell-in at retail.
Garth D Ely Skills
Garth D Ely Education Details
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Washington University In St. Louis ♦ The University Of KansasElectrical Engineering ♦ Master Of Business Administration -
The University Of Kansas School Of BusinessMaster Of Business Administration - Mba
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Washington University In St. LouisElectrical Engineering
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Washington University Mckelvey School Of EngineeringElectrical Engineering
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The University Of Kansas School Of BusinessMaster Of Business Administration - Mba
Frequently Asked Questions about Garth D Ely
What company does Garth D Ely work for?
Garth D Ely works for Harvey Performance Company
What is Garth D Ely's role at the current company?
Garth D Ely's current role is Chief Marketing Officer.
What is Garth D Ely's email address?
Garth D Ely's email address is ga****@****hoo.com
What is Garth D Ely's direct phone number?
Garth D Ely's direct phone number is +197894*****
What schools did Garth D Ely attend?
Garth D Ely attended Washington University In St. Louis ♦ The University Of Kansas, The University Of Kansas School Of Business, Washington University In St. Louis, Washington University Mckelvey School Of Engineering, The University Of Kansas School Of Business.
What skills is Garth D Ely known for?
Garth D Ely has skills like Marketing Strategy, Brand Management, Strategy, Consumer Products, Marketing, Product Development, Marketing Communications, Competitive Analysis, Customer Insight, Cross Functional Team Leadership, Business Development, Digital Marketing.
Who are Garth D Ely's colleagues?
Garth D Ely's colleagues are Jimmy Heffner, Caleb Verrill, William Armington, Andrew Beck, Tariel Mazeika, Dave Campbell, Stephen Patry.
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