Garth D Ely Email & Phone Number

Boston, Ma, Us

Rowley, Ma, Us

Head of Marketing and Business Development for private equity - Berkshire Partners (previously Summit Partners and Riverside Company) held portfolio company - Harvey Performance Company. Member of the company’s management team; accountable to the Board of Directors to deliver reliable and robust EBITDA growth. Functional focus is marketing, business development, business intelligence, and strategic planning. However, consistent with what it means to be an executive in a lean entrepreneurial company, I have had significant operational (manufacturing-centric) responsibilities and cross-organizational initiatives (for example - standing-up, from scratch, our first ever integrated ERP - Epicor / CRM - Salesforce / MA - Pardot solution). Lead and own pricing, traditional and digital marketing efforts (SEM, SEO, retargeting), including data-driven CRM sales and marketing, marketing automation, direct marketing, analytics, public relations, and social media. Built a comprehensive industry-leading ecommerce strategy from the ground up and lead all of the company's IOT / digital disruption initiatives. Play lead role in the identification and successful integration of add-ons -- Actively lead business development, add-on acquisition strategy definition and execution (management meetings through closing and beyond) including due diligence and systems integration. I was deeply involved in the successful process (CIP and CIM creation and presentation) that led to securing investment from Berkshire Partners and Summit Partners and the successful integration of multiple add-ons.

Valley View, Oh, Us

Led Sales and Marketing function with mandate to accelerate business results beyond established outstanding custom software creation core competency. Created and led Avantia’s Digital Marketing Practice anchored by proprietary “Digital Marketing Excellence Model” designed to accelerate clients’ adoption of digital marketing best practices. Lead consultant across diverse client base providing guidance across key project success pillars (business requirement definition, stakeholder buy-in, technology selection, deployment, continuous improvement).

Charlotte, Nc, Us

Recruited to build organic growth and advance Brand and Interactive Marketing for $900 million Floor Care Division with the Hoover and Dirt Devil Brands. Led all eCommerce, Omnichannel, and Social Marketing efforts. Established eCommerce and Social Marketing strategy and metrics while building teams to support integrated .com strategies. Spearheaded organization-wide customer end-to-end initiative establishing category leading best-in-class buying and ownership experience. Led all website design, SEM (Search Engine Marketing), SEO (Search Engine Optimization), Pay Per Click, Display strategies. Led social strategy and content creation across Facebook, Twitter, YouTube, Pintrest, and Vine. Managed ratings and reviews through Bazaarvoice.

Akron, Oh, Us

Director of $6.2 billion North American consumer brand portfolio. Managed the P&L (maximize gross margin) and all Brand marketing activities for the Dunlop, Kelly, and Goodyear Brands. Promoted from Goodyear Brand Director into this newly created role. Led a multi-functional group of 25+ brand, interactive, and innovation managers. Responsibilities include overall Brand Strategy (Pricing, Brand Standards, Innovation), Communications (On and Off line advertising), activating key sponsorships (NASCAR and the Blimp) and New Product Launches.

Cincinnati, Ohio, Us

Accountable for the strategic direction, sales, and share growth of P&G’s key Fabric, Home, and Baby Care brands: Tide, Pampers, Gain, Downy, Dawn, and Luvs US Hispanic business worth in excess of $1.3 billion in revenue.

Cincinnati, Ohio, Us

Delivery of the Brand’s fiscal year top- and bottom-line forecast, create and deliver a pipeline of robust and continuous product innovation that achieves the $700 million Brand’s mid and long-term growth goals. Create breakthrough marketing communication and business plans that strengthen the brand.

Cincinnati, Ohio, Us

Responsible for the delivery of step-change business results through the identification of discontinuous product innovation, market strategies, and execution models, all targeting improvements within a two-year window.

Cincinnati, Ohio, Us

Lead the execution of critical core business management processes inclusive of comprehensive business analysis, day-to-day budget management, volume planning, and holistic 360 degree communication planning.

Cincinnati, Ohio, Us

Develop and deploy the selling strategy and plans for key national initiatives across the Fabric and Home Care Business unit. Partner with key account executives at top retailers (Wal Mart, Target, Costco, etc.) at critical initiative inflection points to gather important retailer feedback while at the same time influence key customers’ senior leadership thinking to support go-to-market strategies.

Cincinnati, Ohio, Us

Lead customer annual sales plan development that identify and address critical business building sales fundamentals (shelving, merchandising, distribution, and promotion) to over-deliver volume objectives at key North East Grocery Accounts. Recognized as top 5% of Account Executives across the company due to breakthrough volume growth.

Cincinnati, Ohio, Us

Execute the in-store sales fundamentals across key retail chains. Integrate direction from account executives into an efficient multi-sector in-store plan that assures key category tactics and strategies are executed in store. Serve as liaison between the unit of retail sales representatives and key account executives to ensure breakthrough sell-in at retail.

Bs, Electrical Engineering ♦ Master Of Business Administration

Master Of Business Administration - Mba

Bs, Electrical Engineering

Bs, Electrical Engineering

Master Of Business Administration - Mba