Garth S. Email & Phone Number

Alphington, Vic, Au

Melbourne, Australia

Over 10 years, ntegrity has developed a digital-first approach to driving results for not-for-profit and purpose-driven organisations. Those results have bought awards, but more importantly, they have allowed our clients to succeed in making the world a better place.From Movember to Beyond Blue, Amnesty International to The Salvation Army these are the ways we work with our partners✔ NextGen and Growth Strategy - Delivering sustainable revenue growth through meeting the needs of tomorrows customers.✔ Digital Strategy & Transformation - Harnessing the full potential of data and technology to deliver personalised experiences that increase supporter loyalty, engagement and drive action.✔ Campaigns and Creative - Ideas and stories that connect cause with the public. We have a clear focus on performance and outcomes.✔ Training your team - Transformation from the inside out by building skills for a new world.RECENT AWARDS2023 Mumbrella Awards - Best Use of User Experience (Winner)2023 FIA Supplier of the Year (Winner)2021 Australian Marketing Excellence Awards - NFP Campaign of the Year (Finalist)2020 ADNEWS Awards - Social Media Campaign of the Year (Finalist)2019 Australian Marketing Excellence Awards - Marketing Agency of the Year (Winner)2019 Australian Marketing Excellence Awards - Marketing Campaign of the Year (Winner)2019 Australian Marketing Excellence Awards - Customer Acquisition Campaign (Winner)

Melbourne, Australia

World Vision is Australia's largest NGO (Non-Governmental Organisation) with turnover of $400m. Thanks a community of over 500,000 Australian change makers World Vision Australia help over 20 million people in 38 countries every year.Responsible for achieving sustainable commercial growth through the delivery of integrated multi-channel retention, growth and acquisition campaigns. Channels include programmatic display, paid and owned social, online video and TV, marketing automation, CRM, OOH, native content, PR, broadcast TV and radio.Results to date include: * Turning Child Sponsorship acquisition around, 7% growth after 7 years of decline* Brand awareness growth from 76% to 90%* Significant growth in tax time revenue via the launch of new integrated tax time campaign* Launch of new 6K for Water peer-to-peer campaign* Rejuvenation of Christmas Gifts proposition resulting in 100% growth in philanthropist sales* Development of corporate partnership revenue stream.* Use of data segmentation and models to personalise product and messaging in digital media resulting in 60% increase in traffic from the same spend.* Award winning campaign: Festival if Media AsiaPacific 2019 for Best Integrated Campaign Award - for 1000 Girls Campaign. * Shortlisted: Media Global 2019 for Best Integrated Campaign Award - for 1000 Girls Campaign. * Shortlisted: Mumbrella CommsCon 2019 for Best use of Technology in a Campaign for Charlie the Chatbot on 40 Hour Famine Campaign.

London, United Kingdom

Informa (FTSE 100, revenue $3b) is a leading business intelligence, academic publishing, knowledge and events business serving the world’s leading commercial, professional and academic organisations. Informa provides access to exclusive content intelligence via online subscription and consulting solutions.At Informa I led the transformation of the global pharma and healthcare division marketing function from 5 disparate teams to a single global marketing team spanning Europe, North America and Asia. Through the implementation of customer focused, digitally enabled projects and programs customer retention rates improved by over 10% and new customer acquisition grew by over 100%.Key achievements:* Developed a 3 year global marketing strategy, structure and budget to meet high growth sales targets and deliver a strong ROI. * Exceeded new business development targets by working closely with sales teams to enable, empower and put in place account plans. Delivered 20% improvement in lead conversions.* Established digital team (social, content, SEO & SEM) that delivered >100% growth in online traffic.* Implemented marketing automation (Oracle) to nurture and score leads based on persona based decision journey mapping, analytics and content personalisation.* Introduced a new product development framework and oversaw successful new product and product extension development and go-to-market launch strategies.* Led a global rebrand and digital transformation project implementing the latest digital experience technologies (Sitecore), ecommerce (Magento), CRM (Salesforce) and analytics capabilities.* Implemented new revenue channels and market expansion through new propositions and geographies (China and Japan).* PR strategy delivered coverage in FT, WSJ, Boston Globe, Economist, Forbes, NYT, CNBC, Sky News, BBC.* Launched a new global events program including conferences, webinars, client symposium and awards in Europe, Japan and US.

London, United Kingdom

This position had responsibilities for managing a global sales and customer success team. Ensuring the customer is at the heart of everything we do and their voice is heard and acted on from product and proposition development through to go to market and on the board. Delivering above target new business sales, growth in retention rate and implemented the divisions first successful growth strategy (via license extension and cross-sell).

London, United Kingdom

Developed and implemented subscription retention sales, marketing and customer service strategies and programmes across Informa Business Information digital subscription products. This includes implementing a comprehensive management information system, customer relationship marketing program, strategic marketing program and branded customer experience for each of Informa's digital subscription brands covering technology, telecoms, distribution, retail, energy, financial services, consumer trends, agribusiness and pharmaceuticals. These programs have significantly increased renewal rates, up-sell, profitability and put in place drivers for future subscription growth.Key objectives:Increase product usage, value and customer engagement programmes across the digital subscriptions lifecycle, resulting in increased renewal rates and revenues.Devise and implement effective customer relationship management (CRM), loyalty and advocacy programmes, resulting in increased customer lifetime value and peer recommendation.Implement business intelligence and customer behaviour metrics that monitors subscription health and models renewal propensity.

London, United Kingdom

Undertaking the global strategic marketing role within this online business information provider, my position oversees the online and offline marketing management for all vertical industry business units and associated companies covering technology and telecoms, verdict retail, financial services, energy, logistics and pharmaceuticals and healthcare. Managing a team of Product Marketers tasked with running a renewal marketing program, lead generation and brand management.

London, United Kingdom