Successfully established Centerplate/ISG (a Sodexo-Legends company. sodexo.com legends.net) in Spain and supported Sodexo Live!, to develop clients and make them better in the sports & leisure business in Spain.At Metropolitano (capacity 68.456 guests): VIP, GA, and Fan Zone & stadium F&B facilities design 6500 square meters, company strategy, and team allocation for Hospitality, MICE, VIP Ticketing & Retail. More than 300 corporate events (30.000 guests) on the first season, +500 events on the second season. Average 150.000 VIP guests during the regular season. The largest fan zone in the World. World-class concerts: Imagine Dragons, Iron Maiden, Bruno Mars, Muse, Bon Jovi, Manu Carrasco, Alejandro Sanz, amongst others. -Profitable since day 1-Exponential growth year to year on sales and profit.-Second most profitable account for Sodexo Europe, two years in a row.-Full P&L responsible (8-digits).-eCommerce full experience: Best football online ticketing store +2,500,000€ match by match sales / season.Wanda Metropolitano Best Stadium 2018, World Football Summit.Successfully delivered for the UCFL 2019. Successfully participated in the selling of the business contract in a multi-million euro operation in 2021.After selling the whole operation UEFA granted us the prestigious Champions Club for local matches at Santiago Bernabéu home of Real Madrid.(2021).Centerplate, a Sodexo company, is a Global company with over 35,000 front-line team members. Centerplate annually serves over 115 million guests and provides a diverse suite of guest services at the most prestigious venues of the World – MICE, food & beverage, merchandise, facility design, FM, ticketing and sponsorship sales.Making It Better To Be There Since 1929.™

"Healthy & Good"We are an on-site restaurant company offering full food-service management to corporations, universities, museums, stadiums, schools, hospitals, seniors and specialty venues. Based in Madrid, Spain we operate more than 750 sites in Spain & LATAM.Our food is cooked from scratch, including sauces, stocks, and soups. Our company is proud of it's internal Academy where we develop people's talent so they deliver our promise: Great Food Everyday.A pioneer in environmentally sound sourcing policies, we’ve developed programs addressing local purchasing and sustainable seafood. We’re grateful to have been recognised by many leading foundations, nonprofits, and industry associations for our work.I sit on the EXCOM and lead a team of sales, marketing and finance professionals. The job entails compiling budgets and forecasts, reporting to the CEO & President on business performance, and shaping and implementing strategic activities, such as growth into local & international markets (LATAM, Africa & Europe), and new product development. My current role combines technical knowledge of the Facility Management & Support Services Industries with my strong sales, operations, marketing & business development skills.Fact: 38% new sales growth on my year 1, double digit growth continues on my year 2. From 75M€ in revenue 2013, to 150M€ revenue in 2015. EBITDA over market's average.

TECHcetera is an Online Blogging platform focused on Technology and its impact on people, companies and societies targeting the Hispanic Community

The "Quality of Life Services" Company.EXCOM Member. As the head of Marketing & Strategy for Sodexo Spain I'm responsible for marketing the business in the direction specified by the company's leadership. Responsible for directing company’s strategy and marketing strategies in Spain. Manage marketing budget and development of solutions for Facility Management Services, Corporate Services, Healthcare, Seniors and Education markets for entire Sodexo’s Quality of Life Services promise. Lead a multidisciplinary marketing team (graphic designers, architects, IT, retail specialists, coolhunters, brand managers, strategy, knowledge management, data analysts, CRM, communications, SEM/SEO, A/B testing specialist), with the single goal of exceeding customer expectations & increase company's profit.Oversee Retail Strategy Plan in Spain, including all B2C4B-initiatives deployment, valued in excess of €2 million-plus gross margin during FY 13. Set benchmarks to measure effectiveness of marketing strategies. Actively participate in the sales strategy for developing new customers & retaining existing ones.Developed CRM solutions, trained the sales team into the Challenger Sale, actively developing new products & services in line with the company's global brands portfolio and developing of new & smart services/solutions for a variety of clients across different industries. Empowering a healthy double digit growth in new sales & 98 % retention of current clients (FY13).Evaluate market conditions, market trends, and demographics of customers. Actively participate as a Member of the Leadership Team of Sodexo's Europe Sales Club and also Member of the European Marketing Team.Supported other Sodexo countries to develop their offer and winning important business cases: Banco Santander UK, Amazon Europe, Banco de Colombia, Banco Itaú, Poland National Stadium.

Including the responsibility for Marketing & Strategy for all Sodexo Spain, and keeping the Sales responsibilities for IFM (adding up to 27M€ on revenues on new integrated facilities services) & Corporate Services. ■ International Large Accounts Manager, supporting Sodexo's global strategy for the retention and growth of clients, whilst deploying complex business solutions.■ Support and facilitate development and implementation of divisions Marketing & Strategy plans. With a high rate of success (43% hit ratio), adding to our portfolio prestigious companies such as: 3M, TetraPak, Securitas, PwC, Siemens, Volkswagen/Audi, FC BCN, Bayer, BBVA HQ, Eli Lilly (Full IFM), Alcatel (Full IFM), Nokia (Full IFM), ENDESA HQ, Melia, Instituto de Empresa (IE), Antena 3, SAP, Metro de Madrid (Soft & Construction Services), High-performance centre (CAR), Nestlé (Full IFM).■ Actively participate in the retention process of current clients such as: Banco Santander HQ, BNP, Deusto University, UEM, Canon, Pfizer, and others.■ Translate business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business units growth, proven experience on managing & successfully closing multi million euro tenders.■ Non Stop innovation, including the use of modern technologies that impacts positively onto revenues, profit & growth of Sodexo.■ Member of the Leadership Team of the Sodexo's Sales Club Europe.■ Development & Training of all Sodexo's workforce into the Challenger's Sale Model, developed by the CEB Sales Leadership Council, the leading member-based advisory company, that combines the best practices of thousands of member companies with advanced research & methodologies to transform senior leaders and teams with insight actionable solutions to transform operations.

I oversee the sales development of the entire Corporate Services, IFM, Justice & Universities markets in Spain. Exceeding all expectations, on a yearly basis, bringing profitability and double digit growth to the company. Positioning Sodexo as the market leader in IFM, Justice & Corporate Services.Adding up to 76+ Million Euros in new sales, on a very competitive industry, moving away from red oceans to blue oceans, thanks to innovative solutions & tools including web based systems to better understand customer needs, integrating social media, micro-localization tools (BLE), and extended use of digital marketing tools to empower Sodexo's offer, being Spain the pilot country globally to use in extent te Challenger Sale approach (43 % Hit Ratio), leveraging the company's brand within our current and prospect clients.During these position Sodexo gradually became the Corporate Services market leader, gaining terrain against its competitors and integrating to its portfolio prestigious clients such as: Merck Sharp & Dohme (the first Fulll IFM contract in Spain), Museo del Prado, Foster Wheeler, ING Direct, BMW, Samsung, Caser, BNP, Madrid Trophy Promotion (Madrid Master Tennis Tournament), MAERSK, Pfizer, AXA, CAE, Inditex, ABENGOA, Sanofi Aventis, Arts Hotel, Mandarin Oriental, EiTB, Deusto University, Bilbao Port, GlaxoSmithKline (Full Soft Services), Uriach Labs, Carrefour, Mutua Madrileña.While in this duty, I shared my sales responsibility with the Defense Operations Management, I led two critical operations: The Spanish Army's Head Quarters & the Military Emergency Unit, where 75 Sodexo's employees delivered food & support services at their facilities for more than 2000 men & women of the Spanish Army.Above all I developed an extensive knowledge of the Spanish Facility Services market and how to apply Sodexo's services/products/solutions on key vertical markets (Financial Services, Telco, Utilities, Government, Public Sector, FMCG and Retail).

■ Restructured the Sales Department, contributing to double digit growth.■ Conceiving the company's strategy focused on R&D, cost reductions, streamlining processes and fomenting innovation and growth.■ Delivered training for sales and operations teams in order to improve products time-to-market and augment project profitability.■ Actively develop a portfolio of internet security services, intranet portal development, streaming media solutions.■ SEO business unit leader.■ Proved experience in the development of software solutions for Call Centers.■ Integrate to Crossworld portfolio clients such as: Banco Santander, BANKIA, Cisco.

■ Founder. Conceived and implemented the Internet’s first Hispanic radio network, composed of 250 top-tier, terrestrial stations from around Latin America, the US and Europe, and 50 Internet Only Radio Stations.■ Grew audience size to approximately 1,000,000 unique listeners (CUME) and 2.5 million average tuning hours (ATH) per month, establishing the Morfeo Network as one of the top 20 radio sites on the Internet and the unrivalled source of Hispanic Radio. ■ Hired and supervised all key personnel, and participated in all important decisions regarding business development, sales management, capital investment, operations and technology.■ Raised venture capital and directed on-going additional rounds of financing - US 50 million seed funding. ■ Negotiated strategic partnerships with principal organisations in the media and technology industries, such as RIAA, Bertelsmann, Sony, MTV, Microsoft, HP, Telefónica, and others. ■ Architected and developed technological infrastructure for live ad-insertion and personalisation for streaming media services, company’s contact center and billing system.

■ American technology consultancy, 50 M$ revenues derived from legacy integration projects and e-commerce/e-business software development. ■ Served directly in separate capacities as head of sales, consulting, engineering, marketing and operations.■ Developed the company’s yearly marketing and business plans.■ Worked closely with strategic partners such as Microsoft, IBM, Accenture, PwC, Sprint, Oracle, Checkpoint, and others. ■ Sold integration of web servers with legacy systems (AS/400 - eServer iSeries) to clients in different industries: Utilities, Airlines, Banking, Beverages, Petroleum, Telecoms, Insurance, Government and Military among others.■ Includes the developing of innovative technology - internet solutions for companies like: Avianca, Bavaria (SAB Miller), BANAMEX, BANCOLOMBIA, CLARIN, Petrobras, Telefónica, AT&T.

Webmaster of the first ISP in Colombia. Team Leader of the launch of the first radio network in LATAM -Radioactiva part of Caracol Radio network- to be streaming online.