Garvin Lai Email & Phone Number

Florida, United States

Field Force Manager – West Palm Beach, FLLead and manage the retail Field Force team to effectively drive marketing activities to achieve salestargets. Develop and execute work plans and roadmaps for the Field Force, ensuring comprehensivecoverage and efficient management within the market scope. Supervise the daily activities of the FieldForce, including customer relationship management, sales performance assessments, etc.- Collaborate with retail partners and channel… Show more Field Force Manager – West Palm Beach, FLLead and manage the retail Field Force team to effectively drive marketing activities to achieve salestargets. Develop and execute work plans and roadmaps for the Field Force, ensuring comprehensivecoverage and efficient management within the market scope. Supervise the daily activities of the FieldForce, including customer relationship management, sales performance assessments, etc.- Collaborate with retail partners and channel distributors to reduce OOS by 5% for Q4.- Worked with overseas Marketing team to develop point of sale & promotional assets toimprove visibility at retail locations.- Identified brand opportunities and developed marketing strategies for retail locations leadingto a 20% increase in same store volume compared to prior year.- Increased Safa exclusive brands in West Palm Beach, Boynton Beach and Boca Raton market by250% in Q4. Show less

Territory Manager – Middletown NJ -Develop distribution strategy for 193 doors in the South Jersey DMA -Sold in and executed 4P strategy for best-in-class approach in accounts-Focus on leadership growth by networking outside division to collaborate with region Chain RAMs and peers- Consistently improve business performance by analyzing systems and being a category advisor for middletown accounts

Virginia Beach, Virginia, United States

Optimized sales and market share for regional and divisional accounts across a multistate territory.-Cultivated and maintained strong relationship with corporate stakeholders while ensuring alignment with regional and company-wide goals. -Created and managed viable sales pipelines for retail and wholesale partners while making data-driven decisions and evolving sales strategies. -Identified region training opportunities with Senior Management Team, coaching high performing Territory… Show more Optimized sales and market share for regional and divisional accounts across a multistate territory.-Cultivated and maintained strong relationship with corporate stakeholders while ensuring alignment with regional and company-wide goals. -Created and managed viable sales pipelines for retail and wholesale partners while making data-driven decisions and evolving sales strategies. -Identified region training opportunities with Senior Management Team, coaching high performing Territory Managers collaboratively, boosting account knowledge and professional development for succession purposes Show less

Philadelphia, Pennsylvania, United States

Aligned account targets with region and company objectives to achieve commercial goals in Philadelphia and New Jersey markets. Trained and developed entry territory managers to foster account knowledge and increase understanding of the industry.

Sold and executed national and local brand-building marketing programs for over 120 independent and chain outlets.-Conducted B2B top-down selling of company initiatives while increasing market share

Led 200+ employees in operations oversight of 12 convenience stores with $76M in annual sales. Hired, trained and motivated store managers to achieve maximum store profitability while forming marketing strategies to achieve sales targets.

Huntington, Ny

Directed daily operations for a 30+employee retail store with $8.7M in annual sales. Recruited and trained managers and sales staff. Led effective budget management to increase revenue generation while attaining monthly, quarterly and annual revenue forecasts.