I contract directly with organizations that need help in developing their "go-to-market" strategies and decision making for how they prepare their marketing strategies and allocate resources for increased sales results. I work on helping companies build Web site content, develop digital media assets for content, and help organize Vertical market approaches to customer targeting. My specialty is in analysis and action plans that net tangible and quick results in marketing deliverables and resources at a fraction of the cost required by traditional agencies. I also provide creative marketing solutions for advertising, PR, and Distributor/Retailer/Channel partner strategies for increasing sales. I work at the Executive level with SMB companies to provide high-caliber resources for marketing and sales development across a variety of industries. I have proven results in building partner alliances, as well as creating custom digital media assets (including video productions) to drive marketing successes. Over a 7 year assignment with one client, my promotional work helped deliver 8x "Best of Show" industry awards, a record for this period.

Sold and managed a broad advertising media portfolio for a division of ESPN called “ESPN Outdoors/B.A.S.S.” calling on clients and agencies in the Southeast and East Coast markets. Included in this media portfolio was media on ESPN2 TV, three magazine titles (2 Consumer, 1 Trade), significant work with ESPN Outdoors digital media, custom Sponsorship media offerings, and Trade show events to both lifestyle consumer and endemic media clients in the “Outdoors” market sector. Customized media sales presentations to VP Mkting, CMO, Agency Media Director for both long-term contracts (six figures) and transactional media. Significant work in Digital media including Sponsorships, banner, custom formats, streamed video, etc. Served as a consultant in helping clients define “go to market” strategies for branding and lead gen into the Outdoors sector and also to targeted high-profile male Consumer audiences with customized marketing programs.Development of key Digital media programs that included options for seasonal, “in content” custom formats, email, newsletter, streamed video, and development of digital assets to meet the needs of media clients. This significant work in digital media helped both seasoned and emerging clients with their campaigns and strategies and coordinated with other media assets and programs.In events media, active use of both large Consumer event trade show (Bassmaster Classic Expo) multi-day event, local market consumer activation programs, and seasonal formats for specialized audiences were part of unique programs I sold and implemented.

Sold and managed the Southeast Region territory for Technology Publisher CMP Media for 12+ years. Assignment included responsibility for integrated media sales (print, online, custom publishing) ad programs and event sponsorship sales and sales management across such media brands as InformationWeek, Network Computing, Optimize and other CMP technology media products. Customer base comprised of both Agency business and direct account customers targeting the “Enterprise IT” technology sector. Very large portfolio of media brands had to be carefully positioned to be sold into the target audience. Bold experience selling to CIO, VP of IS, CMO, VP Mkting, and executive level decision makers at clients and agencies. Significant work in presenting syndicated Reseach reports and custom research the Enterprise IT purchase process across many markets and media types. I worked with countless companies on their market planning, serving as a consultant into the IT/Technology industry for both Channel and End-user media targets. During this assignment, I became particularly adept and helping Technology based ad agencies develop and retain clients with customized Research and innovative programs. 4x "Salesperson of the Year" during my tenure at CMP.Also during this tenure at CMP, I became quite involved with custom Event media and Sponsorship Event programs. This would include custom branded events, major Sponsorship formats for executive level conferences, lead gen programs for vertical targets, and demographically targeted custom content sessions. I lead some National sales efforts in Events for a short period at CMP, and was Events “Salesperson of the Year” for InformationWeek.

My role as VP Southern Region had me in charge of a Technology regional distribution operation (4 branches) that delivered $60M in revenue, covered 15 states, and sold over 8,000 sku’s of inventory, a staff of 75 people and 32 sales reps with responsibilities to P&L, full sales and marketing management including supervision of 5 Branch Managers. Products sold included a wide range of computers and peripheral equipment, networking and WAN hardware, software, storage products. Products were sold to authorized resellers in all aspects of PC channel distribution: mass merchant, retailer, systems integrator, VAR and OEM. Vendors represented included: IBM, Unisys, Toshiba, Acer, Okidata, Genicom, APC, Racal, Seagate, Maxtor, Samsung, Novell, Mitsubishi, Fujitsu, Dataproducts, etc.Sales Management results included 5x consecutive years of national "Branch of the Year" status, and two years into the Inc 500 listings for sales growth.In this role, I was significantly involved in vendor negotiations, go-to-market strategy planning and full sales force management and marketing plan creation for most of the Channel/Reseller efforts. I was involved with many creative sales campaigns including the design of ad campaigns, design and author a large product catalog, conduct sales technique and product training, negotiate and co-manage vendor relationships, establish pricing strategies, key account contact, at the Executive levels.