- Established quarterly goals & tactics for the team, directing efforts towards a unified vision with a keen emphasis on generating tangible results (user acquisition, monetization, etc.).- Created a coherent product roadmap, considering risks and timing to optimize the value delivered to players.- Worked closely with cross-functional teams to develop and optimize top-of-funnel strategies for new player acquisition and revivals.- Gained deep insights into challenges faced by both potential newcomers and existing players within the community, driving strategies aimed at expanding and enriching the user base.- Identified impactful features, adjustments, and enhancements within the game to significantly enhance player retention.- Engaged in regular prioritization of the product backlog and responded to emergent situations and needs from other teams.- Oversaw the delegation of tasks among team members, fostering motivation and cohesion within the team, and ensuring seamless coordination of team operations.- Used SQL, R Project, and Tableau for data analysis and reporting.- Utilized Team Gantt, Zendesk, JIRA, and TAPD for project management.

- Oversaw editorial, operational, promotional, acquisition, translation, social media, and PR script functions for JOOX Malaysia.- Spearheaded Tencent's internal system revamp and improvement initiatives.- Tested new features/versions, providing valuable feedback to all teams.- Managed daily user feedback from in-app and Google PlayStore.- Implemented new features such as Music Column, Track's Auto Publish, User's Comment/Ratings, Karaoke, Recently Played & more.- Conducted market research and competitor analysis to inform product development and marketing strategies.- Served as the contact point for major clients, including Malaysia Airlines, U-Mobile, Coca-Cola, and agency.- Sold ads and managed all JOOX Malaysia's advertisement inventories and operations.- Sent regular reports to business partners and internal teams, handling documentation, quotations, invoices, and rate card finalization.- Facilitated payment and data-free streaming integration with major telcos.

- Led a 20+ member team to gather comprehensive restaurant data across Kuala Lumpur, Selangor & Penang.- Oversaw daily iPick featured content management, optimizing user engagement.- Guided a high-performing team of 10+ in meticulous data cleansing, ensuring integrity and reliability.

- Formulated and executed dynamic marketing strategies, driving sales growth and expanding business operations.- Managed the seamless import and export of merchandise, ensuring efficient and cost-effective supply chain operations.- Led negotiations with both suppliers and clients, cultivating mutually beneficial agreements.