GM Wireless Communications Limited imports and distribute the complete range of Tramigo of asset trackers, LTE communication and IoT devices. We also offer a complete range of licensed and unlicensed two way radio devices from the best international manufacturers. We deliver the best tracking and connectivity solutions available in the market .

Ship Street Sales Training specialises in helping SMEs to identify their unique selling point (USP) and then create a sustainable sales and marketing strategy around that USP. We focus on doing the simple things well and will help you to strengthen your core business. We will also help you create more opportunities and become better at tracking and qualifying prospects. We will see if there are any cross-selling and upselling opportunities and focus on value added to deliver better sales results while retaining your margin.We will also help you to create an easily managed and affordable marketing plan to support your growth strategy. We will help you to create the marketing mix that best suits your needs and budget and utilise the appropriate marketing channels.

Sales and marketing of products and services to the education sector across multiple brands, study skills and leadership training, customised print solutions including examination papers and education recruitment servicesExceeded sales targets each year and increased sales by over 25%Used CRM system to efficiently manage customer relationships and maximised sales and customer loyalty through product bundlingIncreased the profile all the brands through direct and indirect marketing

Sales and marketing of digital training. I exceeded the sales target and worked on a 3 month secondment with UK Distributor British Computer Society (BCS) as a product manager.

Trade facilitatation between African producers and Irish distributors. Established strong relationships with large food companies (Pallas Foods, Kerry Foods, Largo Foods, Musgrave). Secured an order for a Kenyan Jam and negotiated contract for the introduction of African beer (Tuskar).

Responsibilities:Manage the dealer network for Ireland, ROI and NICold calling potential customers of behalf of dealersSelling directly to large customersTrain, mentor and motivate distributor and dealer sales teams Develop strategic plans and set targets for the distributor and dealer sales teamsFull responsibility for all budgeting, revenue and costs across the divisionManage all marketing activitiesManage discounts and rebates for all dealersManage sales and order forecasting and prepare management reportsAchievements:Exceeded sales targets each year and increased sales from 350 to 500 vehicles per year and segment market share from 20% to 25% Added new national accounts (Hire services, Samhire)Improved the effectiveness of dealer salesmen through training and competitor comparisonsAssisted dealers with local marketing and introduced innovative trade marketing Implemented regular sales team and dealer meetings to review performance and devised sales and marketing plans to achieve agreed targetsReduced stock holding through accurate forecasting and stock managementAdded new fleet customers through direct sales but delivered through dealersIntroduced dealer travel incentives to increase salesImplemented new BER contracts, managed a complete re-branding of the network following a brand name changeWinner of two European sales and marketing awards

Retail sales of high end audio-visual products. Site visits to new developments to specify wiring requirements. Delivered sales training for new staff and managed the installation team. I increased sales by 20%.

Responsibilities: Managing a wholesale network of independent machinery dealersManaging a retail shop with three sales representativesAchievement of sales, stock and profit targetsManaging relationships with national key accounts.All marketing & brand managementAchievements:Increased sales by 33% from €800k to €1mIncreased the sales of existing accounts and added new accountsSuccessfully entered the Northern Ireland marketIntroduced an pre-season sales strategy to exclude competitorsAssisted the dealers with their marketingExpanded the product range with new franchises

Responsibilities: Selling sailing, powerboating and other water based coursesManaging all operations and equipment maintenanceWorking in the retail chandleryAchievements:Increased sales by expanding the season from five to twelve monthsIncreased sales by introducing schools and corporate activitiesCreated recurring revenue by establishing a pay as you go sailing clubRebranded and relaunched the centre