Svp - Marketing
Overland Park, Kansas, Us
Assumed lead role in integrating 2 brands subsequent to Sprint’s acquisition of Nextel. Established company-wide standards and processes for product development, market validation, product launch, and promotion. Restructured marketing team of 700 to 450 and directed development and validation of new brand positioning, corporate message, and GTM strategy. Leveraged large-scale operating experience to manage numerous lines of business, both consumer and B2B, while ensuring consistency across product development organizations. Introduced programs adopted by product marketing, corporate marketing, channel partners, and sales organization.