I've recruited and trained hundreds of sales professionals in the water treatment Industry. I conduct two sales seminars: What They Mean by What They Say (the psychology of language as it applies to selling), and The Theater of Selling Water. WCP has published a dozen of my articles, and my book, The Theater of Selling Water Softeners, is now available through Amazon. Author, former CEO, Vice President, marcom manager, corporate negotiator, commercial real estate broker, published business writer, university instructor, trouble shooter, corporate sales trainer, actor, and screenwriter.