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Services providedBusiness Consulting · Advertising · Search Engine Optimization (SEO) · Translation · Content Strategy · Strategic Planning · Project Management · Brand Consulting · Product Marketing · Digital Marketing

Established in 1845 to create traditional Highland headwear, we’re still making knitted accessories in Stewarton, Scotland’s famous ‘Bonnet Toun’. At Robert Mackie we have passed down our knowledge through generations of makers. Our time-honoured techniques are borne out in our products - famous for their quality and use of colour.

Northern Power Systems has been delivering innovative energy solutions for over 40 years. Around the globe, our installed base of Permanent Magnet Direct Drive “PM/DD” wind turbines and grid-friendly power technology components have logged millions of kilowatt-hours of operation to date, demonstrating our commitment to performance and reliability. The company’s commitment to performance, reliability and cutting-edge technology has made it a global wind industry leader. From Alaska to Malaysia, our installed base of turbines has logged almost 15 million kilowatt-hours of production to date.Main responsibilities within my role at NPS include: • Provide support and market expertise to the commercial team in UK and worldwide• Develop, drive and manage lead generation programs• Forecast, measure and analyse impact of programs on sales cycles• CRM Management• Collaborate across teams to develop and manage regional sales and marketing strategies• Drive external marketing activities including digital marketing, advertising, online programs and industry associationsSpecialtiesWind Power, Community Wind Power, Permanent Magnet Direct-drive Turbine TechnologyWebsitehttp://www.northernpower.comIndustryRenewables & EnvironmentCompany Founded1974

Freelance Marketing Consultant currently representing a number of clients, including International renewable energy technology company, Northern Power Systems www.northernpower.com to drive account based marketing and lead generation programmes in the UK with a focus on expanding into new commercial markets. I provide premium Freelance Marketing services for small businesses, start-ups and business owners who do not have a dedicated marketing budget or resource, but require the development of a platform to gain exposure for their business or brand, as well as providing marketing support on an agency or consultancy basis for larger brands or businesses with a specific strategic need.To discuss my services further please email me on garygordon.craig@gmail.com call me on 07469 711568 or send me a message.Industry Experience: • Renewable Energy• Finance• Leisure• Footwear• Retail• Legal• Food & Drink• Camping• Public SectorAreas of Expertise:• B2B and B2C Experience• Lead Generation Strategies• Inbound and Outbound Marketing • Strategic Planning• Annual Brand Plan Development• Digital Marketing• Email Marketing• Promotion and Marketing Communications• Public Relations• Event Marketing• Media Buying, Planning, Creation

Solely responsibile for the development, management and delivery of all marketing campaigns and activities for the UK’s leading renewable technologies company. Key Achievements:-• 1500 leads generated annually for a sales team of 14+ • 70% of sales revenue generated directly from marketing activities • A key player in developing, growing and establishing the companies Biomass Heating division in 2013 supported by industry leading marketing materials and campaigns Key Responsibilities:- • Initiate & manage the delivery of industry leading brand building activities and campaigns to generate leads and awareness amongst multiple end users • Drove the development and implementation of media strategies that resulted in improved enquiries, accelerated sales growth and profitability (print, online, radio advertising)• Developed business-to-business Marketing programs that drove multi-million pound incremental annual sales • Develop the company website and the web strategy to ensure that they were effective marketing tools and built awareness and loyalty through strong customer engagement• Direct Mail, SMS and Email Marketing & CRM database management• Create & maintain relevant social media channels, including video production• Manage the PR for the portfolio of renewable products generating significant press coverage for each brand across different trade media titles, ensuring that awareness and brand image were increased• Creating a series of Marketing & Sales Materials for varied end users and products• Managing all internal communications, van sign writing, external signage for three offices• Managed an Event Schedule of 40+ national and regional events

Responsible for the development, delivery and monitoring of annual marketing and communication plans that support the overall brand strategies and goals for a portfolio of brands across footwear, outdoor and snowsport sectors, each with their own unique brand identity and product range.A key senior manager who was critical to the successful launch and growth of the world renowned UGG Australia brand in the UK, helping to build the brand from 20,000 units to over 1 million units (£60m order book) in 5 years via world class marketing initiatives. Other brands managed during this time includes, FIVE by Rio Ferdinand, Zandra Rhodes footwear, Vango, Rossignol snowsport, Teva, Simple shoes, Asolo, Lichfield, Wolverine. Key Responsibilities:- • Manage the research, analysis, compile and deliver the annual Brand Plans including annual brand budgets by brand/activity• Oversee and manage financial budgets ranging from £1million to £3million• Manage a network of PR Agencies, a media buying agency, design agencies, POS and store design consultants • Develop compelling national advertising campaigns • Manage brands in-store presence to ensure significant increase visibility and quality brand image• Develop a calendar of dealer support activity Key Achievements:- Led the development of a successful viral and digital campaign for innovative Vango AirBeam tent, achieving 330,000 plays and considerable national/international publicity http://www.youtube.com/watch?v=MLxaee3hUu4 Key player in developing and growing the hugely successful UGG Australia brand in the UK for 5 years through high end positional marketing campaigns Developing and launching an UGG Australia Shop in Shop Boutique in Harrods supported by a £150,000 in-store marketing campaign  Through management of London PR agency achieved considerable season on season increases in PR value of the UGG Australia brand

Launched an unknown pet food brand into the Scottish market, successfully building and establishing a customer base and raising brand awareness amongst pet owners. Solely responsible for planning and managing all aspects of running a retail franchise business.

2001 – 2002 PR EXECUTIVE, BIGGART BAILLIE SOLICITORSLeading Scottish law firm. Directly responsible for planning and managing all PR and media activities across offices in Glasgow and Edinburgh. As Biggart Baillie’s first PR appointment became a key member of the marketing department.Key Responsibilities: Developed and implemented Biggart Baillie’s PR strategy and short term PR plans Planned and managed all internal and external communications Handled all media enquiries across Glasgow and Edinburgh offices, including negative stories Produced press releases, article synopsis, articles, press statements, all editorial material Developed copy and co-ordinated production of weekly newsletter and monthly client newsletter Chaired weekly PR Forum to train staff on PR and to encourage staff involvement in the media Set up and managed photo calls, press interviews acting as link between media and lawyersKey Achievements: Developed and implemented PR strategy to announce details of 2 major strategic acquisitions Established PR Office from conception, integrating role within marketing department

Marketing, PR and Event Management consultancy firm. Key Responsibilities: Liaison with clients on a daily basis, progressing project work from brief stage to completion Managing a range of business events/conferences for clients and providing evaluation service Managing/ensuring close liaison with external suppliers such as graphic designers, printers, advertising agencies and liaison with national media on a daily basis