Gary Feng Email and Phone Number

Accountable for achieving target KPIs for clients in China search market.Report and provide insights to PPC management consistently.Analyze market research to report macro issues to PPC management.Define processes and actions in detail and ensure structured decisions.Manage account of any size, type or complexity, responsible for day to day management of accounts. Manage search campaigns on different platforms: Baidu, 360, Sogou ,Google, etc.

Analyze, optimize, and grow SEM campaigns on a global and local market level, while following monthly or quarterly budget guidelines.Drive new ideas and processes to improve performance of global SEM campaigns across web and mobile, including account structure, bidding, ad copy and keyword development.Perform detailed analysis to make quantifiable optimization decisions.Device targeting logic, regularly testing various changes to incentives, creative, offers, messaging… Show more Analyze, optimize, and grow SEM campaigns on a global and local market level, while following monthly or quarterly budget guidelines.Drive new ideas and processes to improve performance of global SEM campaigns across web and mobile, including account structure, bidding, ad copy and keyword development.Perform detailed analysis to make quantifiable optimization decisions.Device targeting logic, regularly testing various changes to incentives, creative, offers, messaging, etc. across various website, mobile and campaign components. Show less

- Website SEO audit: do SEO audit for clients website and put forward the appropriate SEO strategy according to clients' need.- On site SEO optimization: keyword research for website, content optimization, structure optimization, code optimization.- Off site SEO optimization: creation and maintenance of external links, including link building in forums, blogs, classifieds site, Q&A platform and so on.- SEO Performance Monitoring: keyword ranking, website traffic, website… Show more - Website SEO audit: do SEO audit for clients website and put forward the appropriate SEO strategy according to clients' need.- On site SEO optimization: keyword research for website, content optimization, structure optimization, code optimization.- Off site SEO optimization: creation and maintenance of external links, including link building in forums, blogs, classifieds site, Q&A platform and so on.- SEO Performance Monitoring: keyword ranking, website traffic, website conversion, using keyword ranking tool, traffic tracking tools to monitor website SEO results.- Reports: making weekly / monthly / annual reports, summing up the SEO results, analyzing SEO good results as well as the weak point of SEO work, raising new SEO strategies or solutions.- Communication with clients or third-party technology company: communicating with marketing staff of the client company or third-party technology company, understanding the client's SEO requirements and assisting clients or third-party technology company to complete SEO strategy. Show less