Gary Frazier is a Professor of Marketing at USC at USC. He possess expertise in survey design, university teaching, public speaking, structural equation modeling, lecturing and 17 more skills. Colleagues describe him as "Gary, as a great professor, innovative and inspiring teacher, fascinating and perceptive writer/author, adept consultant, expert witness, and eternal student of marketing and channel management is the preeminent expert in the US in this area. I highly recommend attending his classes, reading his textbook, "Marketing: Connecting with Customers", reading his articles, using him as a consultant to help build your business, and expert witness to clarify business issues. Gary makes it a "pleasure with profit". Listen, read, and learn."