Gary Frederick Email & Phone Number

Edison, Nj, Us

New Jersey

As a member of the Sierra Club for many years, I've now become an committed volunteer to raise awareness and rally action around important environmental issues in New Jersey, including climate change, water quality, and open space. I've become Chairperson of the state's Raritan Valley group (while maintaining my position as Conservation Chairperson) and am also a member of the Environmental Justice group to work on pressing environmental issues

New Brunswick, Nj

I am privileged to being able to contribute to this great non-profit organization that feeds the less fortunate and gives people a second opportunity at being self-sufficient through chef training at its Promise Culinary School, housing assistance and community outreach programs.As part of my strategic and marketing involvement, I helped rebrand the organization's key marketing message to "Food Changes Lives," created an advertising campaign to focus increased attention on Elijah's… Show more I am privileged to being able to contribute to this great non-profit organization that feeds the less fortunate and gives people a second opportunity at being self-sufficient through chef training at its Promise Culinary School, housing assistance and community outreach programs.As part of my strategic and marketing involvement, I helped rebrand the organization's key marketing message to "Food Changes Lives," created an advertising campaign to focus increased attention on Elijah's Promise, contributed marketing expertise to major fundraising events, and helped with their website and social media.I remain engaged with Elijah's Promise with ongoing strategic planning and strategy for their current initiatives. Show less

Greater New York City Area

Responsible for growing client accounts through a focus on CXM/CRM, loyalty, strategy and lead generation. As the lead MRM strategist for the Verizon Fios account, I led major product launches, provided research, and managed a team that provided digital acquisition and CRM strategy across various NJ lines of business (such as active prospects, new movers and current customers).I also helped win the Choice Hotels account for the agency and repositioned their rewards program called Choice… Show more Responsible for growing client accounts through a focus on CXM/CRM, loyalty, strategy and lead generation. As the lead MRM strategist for the Verizon Fios account, I led major product launches, provided research, and managed a team that provided digital acquisition and CRM strategy across various NJ lines of business (such as active prospects, new movers and current customers).I also helped win the Choice Hotels account for the agency and repositioned their rewards program called Choice Privileges. Plus, through my strategic work, I've developed customer journeys, personas, segmentation and content strategies for various businesses including Novartis and JP Chase Morgan. I've also headed BTB accounts, such as Staples Advantage and the BTB portion of Verizon Fios. Show less

New York, Ny

Pharmaceutical CRM marketing through digital and direct strategies to increase adherence and loyalty. Clients included Novartis and Boehringer-Ingelheim. Before then, I led other healthcare accounts, such as BMS, Blue Cross Blue Shield, and Medco (now Express Scripts). (I transitioned to this position from MRM Worldwide, working in both offices for several months.)

Princeton, New Jersey

Led advertising and digital efforts on several of the agency's major accounts to grow loyal customers, retain existing ones and bring true utility to digital efforts. That included launching Avis First, a VIP loyalty program for high-quality car renters. It was in this position that I also worked with NYANA (NY Association for New Americans), promoting its non-profit efforts at helping settle new immigrants in local NY communities.

Greater New York City Area

With IBM as my client, I was responsible for BTB small business marketing of mid-size servers to the U.S. manufacturing sector. In addition, I promoted IBM products to worldwide markets, coordinating campaigns with European and Asian efforts.