Gary Gan

Gary Gan Email and Phone Number

Principal Director and Co-Founder @ Advocates + Social
Selangor, Malaysia
Gary Gan's Location
Selangor, Malaysia, Malaysia
Gary Gan's Contact Details

Gary Gan work email

Gary Gan personal email

n/a
About Gary Gan

17 years of sales, strategic marketing and communication experience of having successfully managed, executed various business segments including media, advertising, retail and service industries. Results oriented business executive with diverse experience driving commercial, marketing and retail operations, digital strategy, finance, risk, and product management. Strengths include diagnosing root causes to take the right action, manage budgets and improve revenue and operating margins quickly. With a strategic focus on consumer and profitability improvement, I redefine business value propositions, revamp consumer acquisition initiatives, and maximize website traffic, market share, revenue and growth at lowest marginal cost. I am a proven leader who builds and leads high performing teams. My 17-year professional career has seen ongoing progression in responsibility and experience through various roles in Digital and Marketing Strategy, Acquisitions Marketing, Brand Management, Media Planning & Negotiations, Partner Management and Retail Marketing. I am willing to travel and relocate. CORE COMPETENCIES • Executive Leadership: Lead revenue, margin, ROI, consensus building, teamwork and mentoring. Highly entrepreneurial “can-do” attitude. • Digital Marketing Strategy: Digital roadmap and ecosystem, online lead generation, SEO/SEM, ecommerce channel management, customer relationship management, competitive analysis, social media, mobile and location based services. • IT / Product Management: Business technology trends, ecommerce operations, customer segmentation, process improvement, web analytics, payments and enterprise risk management. • Financial Analysis / Sales Operations: P&L optimization forecasting, financial analysis, budgeting and deal structuring. • Results Orientation: Cultivates team culture that leverages business drivers into practical results like profitable revenue and margin improvement.

Gary Gan's Current Company Details
Advocates + Social

Advocates + Social

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Principal Director and Co-Founder
Selangor, Malaysia
Employees:
2
Gary Gan Work Experience Details
  • Advocates + Social
    Principal Director And Co-Founder
    Advocates + Social
    Selangor, Malaysia
  • Advocates + Social
    Principal Director / Co-Founder
    Advocates + Social Jul 2017 - Present
    Selangor, Malaysia
    Started and established Advocates & Social as a leading regional (South-East Asia) social engagement agency focused on advocacy marketing. We transform customers, employees, and other stakeholders into a community of active advocates and ambassadors.
  • Astro Malaysia Holdings Bhd
    Segment Head – Customer Acquisition Marketing And Strategic Partnership
    Astro Malaysia Holdings Bhd Sep 2012 - Jul 2017
    Bukit Jalil, Kuala Lumpur, Malaysia
    Strategy & Business Performance • Initiate, contribute and provide acquisition strategic inputs to help develop and deliver on strategic plans and budgets • Managed all new revenue lines and channels, delivering revenue via new customer acquisition and retention across regional markets and new partnership development. • Led initiative to increase customer insight; defined business needs and comprehensive • requirements for behavioral data capture and reporting, collaborating with executive team to integrate data requirements into sales planning and channel development. Accomplishments • Successfully launched and executed reconnection exercise to 200,000 inactive customers; in the overall achievement of Q4 and FY13 revenue & gross adds targets. • Achieved a significant overall double-digit YOY revenue growth, yield and volume in first year of position via acquisition and strategic marketing campaigns while pushing new acquisition funnels and segment specific value propositions. • Drive and grow online acquisition numbers by a whopping 300% month-on-month for FY14. • Established campaign platform in upgrading Free Satellite TV (NJOI) customer base to Pay TV (DTH); surpassing a milestone 100,000-mark for new upgrades to pay platform. • Build and execute strategic partnerships with Legoland, Themed Attraction Resorts (worth RM3million/year) - cross-marketing alliances, in-park branding and joint commercial collaboration. • Introduce and conceptualize new on-ground initiative (World of Chinese) to target Astro’s targeted Chinese segment through content engagement. This helps to penetrate the Chinese heartland segments. • Won Silver at Marketing Excellence Awards 2014 for Excellence in Data-Driven Marketing • Developed real-time marketing campaign analytics dashboard with Analytics team to ensure accurate and effective execution & post-campaign analysis
  • Rentokil Initial
    Senior Marketing Manager
    Rentokil Initial Jan 2011 - Aug 2012
    Petaling Jaya, Selangor
    Duties:Provide broad strategic and tactical/sector marketing strategies for Pest & Hygiene services and initiatives, as well as grass-root marketing support to the Sales and Operations. Work closely with Marketing Communications to effectively create marketing content and channel planning with targeted messaging to support product rollouts, campaigns, seminars, on-ground activities and brand-building initiatives.Develop market research, analytic methods & marketing knowledge to design, build, & interpret market mapping & analytical models to meet strategic business objectives. Work as part of a project team across all phases of insight development – conceptualization, research design, statistical modeling & analysis, and insight development. Provide understanding of market research & analytical methods to address market needs.MAJOR Responsibilities:-Translate key marketing and business questions into qualitative and quantitative research plans-Manage teams responsible for developing quantitative research sampling plans & questionnaires-Work with external market research vendors on research fieldwork, data collection & data processing-Share and interpret outputs, analytic findings & insights with key stakeholders such as Sales, Marcom, Operations.- Develop and implement marketing campaigns, lead generation, promotions, incentives and communications designed to achieve short and long term revenue goals.- Assist marketing management in developing acquisition and retention strategies for products and services and then implementing those marketing programs.- Manage multiple projects simultaneously with accuracy, attention to detail, and a focus on results.- Increase the sales pipeline by designing promotions and incentives to stimulate the acquisition of new sales and new users, to deepen penetration, heighten loyalty, and to support needs-based solution selling in the field.
  • Osim International Ltd
    Country Marketing Manager (Malaysia & Brunei)
    Osim International Ltd Apr 2005 - Dec 2010
    Petaling Jaya, Selangor.
    • Develop pricing strategies, across different product strategies and range. • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. • Evaluate the financial aspects of marketing and product campaign, such as budgets, expenditures, inventory appropriations, and return-on-investment and profit-loss projections. • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with sales teams, area managers, A & P team, advertising agency, PR agency and business development manager. • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. • Working closely with Sales Managers to formulate internal incentive programs to drive sales on various network touchpoints. • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. • Strategize products and accessories focus to be marketed at trade or roadshows (monthly). • Plan and oversee promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services. • Plan with Purchasing Manager, Finance Controller on stock purchase to be consistent inventory strategy; ensuring optimal cash flow projection, aging stocks and sales projection. Accomplishments • Oversee and successfully launched global-wide campaign for uKimono and uSoffa range across Malaysia and Brunei. • Achieved positive growth for overall company profitability year-on-year from 2007 to 2010.

Gary Gan Skills

Project Management Strategic Planning Integrated Marketing Customer Insight Insight Generation Marketing Communications Competitive Analysis Advertising Management Retail Marketing Account Management Cross Promotions Cross Selling Management Business Development Marketing Crm Market Planning Advertising Direct Marketing Market Research Brand Management

Gary Gan Education Details

Frequently Asked Questions about Gary Gan

What company does Gary Gan work for?

Gary Gan works for Advocates + Social

What is Gary Gan's role at the current company?

Gary Gan's current role is Principal Director and Co-Founder.

What is Gary Gan's email address?

Gary Gan's email address is ga****@****ial.com

What schools did Gary Gan attend?

Gary Gan attended Hawaii Pacific University, Penang Free School.

What skills is Gary Gan known for?

Gary Gan has skills like Project Management, Strategic Planning, Integrated Marketing, Customer Insight, Insight Generation, Marketing Communications, Competitive Analysis, Advertising Management, Retail Marketing, Account Management, Cross Promotions, Cross Selling.

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