Gary Hatton Email & Phone Number

Parker, Co, Us

Salt Lake City, Ut, Us

- Spearheaded the re-imagination of EdTech products, leading roadmap discovery for student and staff touch points.- Delivered a self-service calendaring feature, significantly improving user experience and reducing operational complexity, utilizing a human-centered design approach. - Collaborated with cross-functional teams to discover enterprise scaling challenges and map those challenges to AI strategies/ technology.

Answering the question for businesses - "What is it that I don't know that I don't know?" Offering AI consulting services using ML, LLM, NLP to generate insights for businesses to power business efficiency gains, improve decision making and better user experiences.

London, Gb

- Increased click-rate by 5% and open-rate by 10% by personalizing email subject line and body using AI. Achieved by working with Dev and Data Scientists and applying Machine Learning (ML) to numerous unstructured data sets to understand email engagement and areas of improvement and then applied GenAI / LLM to personalize email content specific to user email interactions, product history and user profile data.- Propelled 15x growth of Pearson’s communications platform supporting 40 teams representing $1 billion in revenues while saving $2 million in system maintenance, by integrating AI / ML technologies, advocating platform convergence, onboarding, fostering collaboration with internal stakeholders, ad partners, senior leadership across cross-functional teams of marketing, identity, legal, product, support and design.- Championed a team of 10 Product Managers in crafting omnichannel product strategy for Pearson+ within College Bookstore retail shops and digital eCommerce partner purchase portal experiences. Orchestrated roadmap prioritization, secured cross-organizational alignment, and executed plans, yielding a substantial $20M in B2B sales within 6 months. - Delivered an increase of 44% in Net Promoter Score (NPS) by addressing changes to the product strategy, branding and product offering in collaboration with senior leadership. - Realized 2000+ hours of labor savings pertaining to email template management by implementing “Geeks Love It” award winning Hack-a-thon idea for reusable React components. - Conceived and deployed a self-serve front-end React UI accessible to both technical (Developers) and non-technical internal stakeholders (Support, Marketing, Sales, Product, Identity). This UI give structure to the unstructured data to allow seamless editing and creation of email templates, coupled with the analysis of engagement statistics presented in Tableau dashboards, providing valuable product insights.

London, Gb

- Elevated communication platform from 3 app teams to 40 app teams and oversaw the advocacy creation, prioritization, personalization, and market research, influencing build versus buy decisions for the platform. Took charge of email (SES), text (SNS), mobile push, and real-time delivery services. Played a crucial role in enabling Pearson Product teams to comprehend the comprehensive communication footprint of Pearson customers across various channels.- Achieved double-digit YoY growth for website portal in both B2C sales ($50 million) and B2B client base. Accountable for the strategy, vision, roadmap, operations, and budget of Pearson portal UI. Successfully converged student eCommerce and instructor experiences. Facilitated disciplined, fast-paced cross-functional discussions for effective planning and budget management.- Reduced support calls by 42% pertaining to forgot username and password via introduction of AWS SNS text feature embedded in Pearson login portal.- Innovated an AI-lite Experience Recommendation Engine (ERE), analyzing user course, product, portal, and learning stage data to deliver personalized recommendations in both app UI and email experiences.

- Conceived and developed a presentation builder tailored for Fortune 500 companies (e.g., Kimberly-Clark Brands, Hormel). The tool organized unstructured qualitative data, including videos, photos, and text-based user feedback. This provided Executives with sentiment analysis on packaging and visual appeal, serving as a critical input for multi-million-dollar product development pipelines. - Engineered "sentiment tagging" sentiment analysis, enhancing accuracy by 70% and consequently raising average project profitability by an impressive 25%.- Directed a team of Product Owners in the transformation of the Video Search feature through Apache Solr configuration and advanced filtering UI enhancements.

- Founded a social startup focused on building a community among like-minded ski resort patrons using gamification, geo-caching, competition, and the accelerometer/gyroscope features in users' cell phones. - Achieved the status of the official resort app for Copper Mountain, CO and innovatively gamified advertising with resort partners, incentivizing users to explore the mountain, email and share experiences via Facebook integration.

Minneapolis, Mn, Us

- Managed feature set release schedule, testing and client training for Ideation B2B Portal and Business Intelligence (BI) 3rd-party software for implementation at NASA and 3M client locations.

Denver, Co, Us

- Secured strategic K12 partnerships and managed B2B Portal for school Admins and B2C email communications with parents generating positive double-digit company growth until eventual acquisition by Blackboard. - Clarified product vision, strategy and market position creating a concise sales direction while prioritizing feature requests, conducting competitive research and executing beta user group.

- Authored two capital-securing business plans while managing product feasibility, sales forecasting, marketing plan, IP considerations and recognized as Employee of the Year multiple times.

East Hartford, Ct, Us

- Learned Change Management activities and strategies for Enterprise Resource Planning implementation with PriceWaterhouseCoopers consultants for SAP implementation per As Is and To Be flow charts.

Mit Sloan + Csail Artificial Intelligence: Implications For Business Strategy Program 2024-03-06, Artificial Intelligence

Bs, Business, Concentration In Marketing

Associate'S Degree, Business Administration And Management, General