• Turned around and resolved critical operational weaknesses which increased revenue by 30% within the 1st year • Enhanced operating scalability by opening an online store dramatically increasing profit margins by 30%• Developed strategies to achieve revenue goals and market expansion by 50% • Manages, analyzes, and restructures operations from the ground up • Ensures profitability and long-term viability • Established beneficial relationships, facilitated meetings, and executed new business development opportunities • Developed and marketed innovative product lines and manufacturing processes • Prioritized existing relationships and identified new opportunities to drive sales growth • Identified problems, implemented improvements, and collaborated with manufacturing suppliers• Created and developed a product line from beginning to end• Constructed manufacturing processes for product lines

• Developed and maintained revenue generating relationships between customers and distribution partners • Implemented sales and marketing strategies to increase product penetration across the US and Canada• Placed focus on technical requirements, market potential, and driving forces to expand market opportunities • Promoted to Chief Business Officer and EVP of Sales within 4 months due to ability to execute sales and revenue growth• Negotiated, secured, and implemented national business programs with leading floor companies • Identified competitive situations and negotiated responses • Developed partnerships and provided technical information and guidance on product use with clients

• Developed and introduced a full moldings product line to key flooring influencers (manufacturers, distributors, and importers)• Ensured clients had the knowledge and tools to specify and purchase flooring products and services• Collaborated with sales employees to create value for channel partners and distributors • Developed and implemented a wood molding recycling program that saved distributors money • Leveraged an insight driven, customer centric sales approach to generate awareness and interest among targeted manufacturers, distributors, importers, and retail stores • Developed innovative products/services and marketing programs to address the needs of key accounts • Built strong relationships with manufacturers, distributors, and importers • Prioritized developing, managing and converting leads in the builder market

• Increased sales and market share for complete line of wholesale carpet, cushion, and flooring installation supplies • Developed a strong knowledge of market, competition, and industry trends• Created an effective sales strategy boosting sales • Directed development of business plans, monitored, analyzed, and drove sales metrics • Communicated and implemented execution strategies to close deals • Drove funnel growth and forecasted accuracy across all flooring product lines and accounts • Successfully implemented strategies and tactics related to target accounts, markets, and segments across the South-Western Region of California

1995 to 19981999 to 2002Emphasis in Polyurethane Foam and Carpet Cushion