Promote Wider Group Interest (WGI) amongst the malls namely Gurney Plaza, Queensbay Mall in Penang, Sungei Wang Plaza in Kuala Lumpur, The Mines in Selangor, East Coast Mall in Kuantan Pahang, Melawati Mall in Kuala Lumpur. Create synergy for cross-mall promotions and activities so as to maintain a cohesive communication Generate awareness for CapitaMalls Asia Malaysia through group branding campaign. Organize group-wide Corporate Social Responsibility (CSR) activity.… Show more Promote Wider Group Interest (WGI) amongst the malls namely Gurney Plaza, Queensbay Mall in Penang, Sungei Wang Plaza in Kuala Lumpur, The Mines in Selangor, East Coast Mall in Kuantan Pahang, Melawati Mall in Kuala Lumpur. Create synergy for cross-mall promotions and activities so as to maintain a cohesive communication Generate awareness for CapitaMalls Asia Malaysia through group branding campaign. Organize group-wide Corporate Social Responsibility (CSR) activity. To align Standard Operating Procedures (SOP) across the malls and region. Manage the sharing of resources (Procurement, vendors etc) by bulk-purchases for cost-effectiveness. Develop target marketing and cultivate shoppers loyalty with programme such as CapitaStar shopper loyalty program and other digital strategy. Ensure compliance and minimize risk with regard to Marcom operations. Support Centre Marcom and liaise with Corporate Communication on crisis communication and media management in the event of unfortunate incident Show less

Development of overall marketing plan for The Mines in term of shopper traffic, tenants’ sale, media relationship , securing sponsorship and charity related activities. Ensure delivery of marcom income in term of ad space, promo space, temp kiosk, vending machine and etc in the overall achievement for company’s NPI Assist and support Malaysia Group marcom projects (liaison between Sungei Wang Plaza in Kuala Lumpur, East Coast Mall in Kuantan, Gurney Plaza & Queensbay Mall in… Show more Development of overall marketing plan for The Mines in term of shopper traffic, tenants’ sale, media relationship , securing sponsorship and charity related activities. Ensure delivery of marcom income in term of ad space, promo space, temp kiosk, vending machine and etc in the overall achievement for company’s NPI Assist and support Malaysia Group marcom projects (liaison between Sungei Wang Plaza in Kuala Lumpur, East Coast Mall in Kuantan, Gurney Plaza & Queensbay Mall in Penang)To assist & support in other CapitaLand Retails Malaysia on-going developments in term of marcom scope (Melawati Mall – Joint development with Sime Darby Group) Show less