Highly experienced and well-regarded corporate, marketing and executive communications expert and fiction author charged with planning and execution of thousands of integrated, multi-channel internal and external marketing and communications objectives for Henry Ford College, Kettering University, University of Detroit Mercy, federal entities and various corporate and Fortune 500 consultancy clients. This includes efforts in leading Henry Ford College in a major scientific marketing research study and re-branding effort that has gained considerable traction in the market place. Additionally, this work output includes the development of comprehensive marketing and communications strategic plans integrated across the entire university environment. Measurable, data-driven portfolio of successful management and implementation of marketing, digital marketing (including CRM, SEM, integrated use of OTT, SEO, and other measurable analytics), media relations, strategic communications and public relations efforts for internal and external audiences on local, state and national levels, which displays a record of achievement with regard to brand awareness and market traction. Well-versed in the use and application of technology in taking advantage of corporate strategic opportunities that yield financial support for institutions and greater, measurable awareness of organizations, including the use of comprehensive social media, multi-media and digital media applications. This includes the development of positioning efforts for organizations and the ability to measure media sentiment and cache among all audience sectors.Experienced in supervising a staff of 15-25 professionals, including the efficient utilization of resources, with specific emphasis on marketing, social media, media relations, digital communications, public relations and other communications endeavors. Exceptional budgetary management skills to properly measure ROI and use financial resources cost-efficiently, with budgets ranging from $2.5 -5 million annually. Highly experienced in leadership development, organizational and culture change, collaborative teamwork and the implementation of assessment strategies. Expertise in executive speech preparation and presentations for local, state, national and global audiences.