The ability to take complex products or services and convey their features, benefits and USPs to prospective customers.Goals: to maximise sales and profitability for my clients' businesses.Application: disciplined Integrated Marketing Communications is key to the success of a company.Experience: After graduating, worked in the marketing departments for a number of high profile international companies including: JCB Excavators, Apple and Pirelli. Formed my own company in 1995 with a client list which included: ICL, BT, Pirelli, Charlie Browns Autocentres, Fleet Tyre Management and Kwikfit developing creative advertising material for print, exhibitions, signage, direct mail, local and national press.More recently, the business has developed its skills in social media and digital signage.Outside interests include writing and editing the church magazine and supporting Central Youth Theatre, Wolverhampton (CYT) as an active trustee.
Listed skills include Advertising, Marketing, Marketing Strategy, Account Management, and 42 others.