Gary K. Larson

Gary K. Larson Email and Phone Number

MARKETING STRATEGY / BRANDING / REPOSITIONING / INTERNATIONAL PARTNERSHIPS
Gary K. Larson's Location
West Hollywood, California, United States, United States
Gary K. Larson's Contact Details
About Gary K. Larson

MAJOR MILESTONES:Executed new product launches across 13 countries; Guided Heineken Corporate Board on brand acquisitions and market entry strategies; Directed Nissan Motors through international brand re-positioning effort; Injected new vitality into tired brands, generated fresh attention for new ones; Designed and implemented dealer/wholesaler brand training for more effective CRM; Consolidated fragmented marketing/sales operations; Synthesized disjointed advertising, digital and in-store campaigns. Worked in 8 countries, managed marketing initiatives across many more.Specialties: • Persuasive communications• Briefing/directing creative talent (traditional/new media)• Launching new brands• Guerilla, high-touch, experiential marketing• Creative/consulting agency operations• Project management/selling• Strategy/brand consulting • New business/account development• Positioning strategies• Consumer insights• Market/consumer segmentation• Business unit integration• Collateral/BTL design• Brand guidelines/training • Presentations - production/execution• Media, PR

Gary K. Larson's Current Company Details

MARKETING STRATEGY / BRANDING / REPOSITIONING / INTERNATIONAL PARTNERSHIPS
Gary K. Larson Work Experience Details
  • King Triple Eight Company, Llc
    Sr. Vice President, Marketing
    King Triple Eight Company, Llc 2006 - 2011
    Las Vegas, Los Angeles
    • Executive Leadership: Started company, built distribution, secured funding, operations.• Brand strategy: Differentiated & validated positioning and identity with consumers. • Launch Implementation: Directed roll-out in key markets, including consumer promotions.• Distribution: Established domestic/international wholesaler network, negotiated contracts.• Agency management: Led creation of brand touch-points including packaging, website, collateral, print, guerilla… Show more • Executive Leadership: Started company, built distribution, secured funding, operations.• Brand strategy: Differentiated & validated positioning and identity with consumers. • Launch Implementation: Directed roll-out in key markets, including consumer promotions.• Distribution: Established domestic/international wholesaler network, negotiated contracts.• Agency management: Led creation of brand touch-points including packaging, website, collateral, print, guerilla promotion, in-store POS and merchandise. Show less
  • Spitz International - Power Horse Beverages North America
    Managing Director, North America
    Spitz International - Power Horse Beverages North America 2002 - 2006
    San Francisco/Vienna
    • Market opportunity: Executed U.S. introduction for Austrian energy drink products.• Operations: Handled promotion/distribution of premium food and beverage brands.• Brand launch: Managed Sampling and awareness campaigns for trade and consumers. • Agency efficiency: Ensured optimal execution of creative concepts. • Packaging: Redesigned packaging to reflect U.S. consumer expectations.
  • Addis Group Brand Consultants
    Chief Marketing Officer
    Addis Group Brand Consultants 2001 - 2002
    Berkeley, California
    • Agency Promotion: Responsible for marketing brand strategy and design services. • Business development: Identified client opportunities, wrote proposals, pitched/won accounts. • Publicity: Handled media relations, client announcements, speaking/editorial opportunities.
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  • Razorfish
    Vice President, Marketing (Europe)
    Razorfish 1999 - 2001
    London, Amsterdam
    • Business unit Integration: Merged marketing functions across 13 newly acquired agencies.• B2B Marketing: Developed suite of hard and soft collateral for all consulting service units.• Brand Coherence: Repositioned “techie” consulting arm brand via sexier image/identity.• Implemented new brand image as the firm's face to media/clients, boosting visibility & press. • Marketing Operations: Managed agency partners, performance, remuneration, messaging. • Client Relations:… Show more • Business unit Integration: Merged marketing functions across 13 newly acquired agencies.• B2B Marketing: Developed suite of hard and soft collateral for all consulting service units.• Brand Coherence: Repositioned “techie” consulting arm brand via sexier image/identity.• Implemented new brand image as the firm's face to media/clients, boosting visibility & press. • Marketing Operations: Managed agency partners, performance, remuneration, messaging. • Client Relations: Interfaced w/ key clients re: service satisfaction, testimonials and referrals.• Crisis communications: Handled clients/press during tech bust and office closures. Show less
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  • Nissan Motor Co., Ltd.
    Director Of Brand Strategy And Advertising (Europe)
    Nissan Motor Co., Ltd. 1997 - 1999
    Amsterdam, Netherlands
    • Brand Strategy. Executed Int'l re-positioning of Nissan parent and product (sub) brands. • Advertising: Implemented image improvement campaign from dealerships to consumers. • Agency Mgmt: Consolidated agencies, oversaw production of all BTL, collateral and digital.• Consumer Research: Led consumer insights process to measure/track brand perceptions.• Segmentation: Leveraged research to identify target consumers by product line for marketing. •… Show more • Brand Strategy. Executed Int'l re-positioning of Nissan parent and product (sub) brands. • Advertising: Implemented image improvement campaign from dealerships to consumers. • Agency Mgmt: Consolidated agencies, oversaw production of all BTL, collateral and digital.• Consumer Research: Led consumer insights process to measure/track brand perceptions.• Segmentation: Leveraged research to identify target consumers by product line for marketing. • Restructuring/centralization: Increased efficiency by unifying fragmented marketing activities. • Brand training: Improved messaging/image consistency via seminars and brand guidelines. Show less
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  • Heineken
    Marketing Manager, International Strategy And Brands
    Heineken 1994 - 1997
    Amsterdam, Netherlands
    • Corporate Strategy: Exec Board’s liaison for strategy, investment, and marketing projects. • Centralization: Helped restructure int'l marketing teams for stronger brand management.• Brand Portfolio: Reduced overlaps among Heineken’s 40+ beer brands worldwide. • Segmentation: Implemented proprietary consumer model across all business units globally. • Re-launch: Reversed Heineken’s poor image/sales in Brazil via effective repositioning. • Best Practices: Led adoption of… Show more • Corporate Strategy: Exec Board’s liaison for strategy, investment, and marketing projects. • Centralization: Helped restructure int'l marketing teams for stronger brand management.• Brand Portfolio: Reduced overlaps among Heineken’s 40+ beer brands worldwide. • Segmentation: Implemented proprietary consumer model across all business units globally. • Re-launch: Reversed Heineken’s poor image/sales in Brazil via effective repositioning. • Best Practices: Led adoption of brand standards/guidelines for consistent, global marketing management. Show less
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  • Cervecería Y Maltería Quilmes (Brewery, Beverage Marketing/Distribution)
    Brand Manager
    Cervecería Y Maltería Quilmes (Brewery, Beverage Marketing/Distribution) 1992 - 1993
    Buenos Aires, Argentina
    • New Category Entry: Supported launch of first non-alcoholic beer in Argentina.
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  • A.T. Kearney
    Associate Consultant, Consumer Products Group
    A.T. Kearney 1988 - 1992
    Los Angeles
    • Business Dev't: Researched opportunities/proposed services to Fortune-ranked clients.• Consultant Analyst: Client projects such as quality initiatives, sourcing, asset optimization.
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Gary K. Larson Skills

Acquisitions Partnerships Marketing Strategy Strategy Branding

Gary K. Larson Education Details

Frequently Asked Questions about Gary K. Larson

What is Gary K. Larson's role at the current company?

Gary K. Larson's current role is MARKETING STRATEGY / BRANDING / REPOSITIONING / INTERNATIONAL PARTNERSHIPS.

What is Gary K. Larson's email address?

Gary K. Larson's email address is ga****@****son.net

What is Gary K. Larson's direct phone number?

Gary K. Larson's direct phone number is +131088*****

What schools did Gary K. Larson attend?

Gary K. Larson attended University Of California, Los Angeles - The Anderson School Of Management, Universidad Del Cema, Buenos Aires, Commission Of The European Union - Brussels, The Woodrow Wilson International Center For Scholars, University Of California, Berkeley, London School Of Economics And Political Science.

What skills is Gary K. Larson known for?

Gary K. Larson has skills like Acquisitions, Partnerships, Marketing Strategy, Strategy, Branding.

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