• Lead and direct the process by which global Licensee marketing plans and materials are documented, evaluated, approved and communicated within DTG and TWDC• Oversee the global development of Licensee brand materials (eg, logos, broadcast materials, website development)• Drive global communication/workflow processes across DTG and TWDC stakeholders; coordinate and run global meetings/agenda as required• Direct and oversee the brand standards in licensee communications; manage the evolution and distribution of detailed licensee marketing guidelines• Lead licensee communication and marketing approval processes with TWDC corporate brand management team• Track and build reporting mechanisms to assess the effectiveness and potential growth of efforts generated by Creative Assets, Digital, CRM, Synergy and Publicity teams towards licensee marketing efforts• Oversee and disseminate research relevant to licensee marketing efforts• Identify and prioritize potential marketing/sales/publicity growth opportunities and manage analysis/execution of same with relevant DTG and/or licensee stakeholders• Maintain profile of existing audience base across Licensee properties; report on trends and/or audience development opportunities• Maintain and manage current collection Licensee marketing and publicity assets via digital inventory catalogue

Brand Development / DirectionAudience RetentionCreative developmentWebsite development

A entertainment marketing professional with over 10 years experience domestically, and over 5 years internationally. My expertise covers strategic marketing plans, advertising, promotions, media buying, PR, events, creative collateral and ticket/product sales

Spearhead the National strategic planning, brand development and executions of integrated marketing programs, including; pricing, co-marketing partnerships, on-line/offline media planning and buying, CRM programs, website strategy and development, public relations, loyalty programs, corporate sponsorships, direct mail, viral/grassroots marketing, advertising campaigns for family entertainment tours across the US• Oversee and managed a $2 million dollar national budget for a 26 week tour of Thomas & Friends Live on Stage• Drove revenues from $6.1MM in 2007 to $7.5MM in 2009• Increased total attendance from 245,000 to 310,000• Oversee 75 people nationally, which includes venue employees and local/regional marketing/PR contractors• Organize and oversee the show routing for the 26 city tour of Thomas & Friends Live on Stage• Supervise all local contracts with US venues and national contractors• Directed national/regional/local advertising/creative agencies in the development of all marketing materials, electronic media and deliverables

• Develop and maintain local, regional and national relationships with concert promoters, corporations, not for profit organizations, film and television producers to secure the rental of the Theater’s performance space and increase overall revenues• Negotiate and close all venue rental / co-promoting deals for repeat and/or multi use clients• Represent, promote and market the Apollo Theater at trade and sales activities• Create and manage Facility Sales marketing materials to help maximize awareness for The Apollo Theater• Liaise with Marketing department to increase awareness of the availability of Theater’s performance space• Develop and manage $1.7MM annual budget

• Directed the event marketing, promotional campaigns, sponsorship activity, local media buys, public relations and venue relationships in four European countries for Disney On Ice, • Negotiated national pilot deal with Ticketmaster UK; obtained up to 50% reduction in service charges• Managed $4MM budget and financial details associated with major events in 10 cities including cost analysis, contract negotiations, business planning, marketing costs and engagement settlements• Evaluated and altered venue scaling and ticket prices in ten European countries and increased revenue by 35%• Managed and directed the development of all UK print, outdoor and TV campaigns for Disney On Ice, used to spearhead promotional campaigns, driving a significant rise in brand awareness• Managed seven agencies in the UK, one in Germany, one in Belgium and one in Ireland• Responsible for hiring agencies and negotiating all fee structures

• Utilized print, TV, outdoor, Internet and grassroots strategies to maximize results from a $2MM budget• Managed six markets with five staff, while promoting Ringling Bros. – Barnum & Bailey Circus, as well as various ice shows including Wizard of Oz on Ice, Disney on Ice and Grease on Ice• Generated more than $8MM in revenue in the 3rd largest market in the US securing local third party partnerships, cash and promotional sponsorships• Delivered record attendance for family entertainment in Indianapolis: 90% capacity and $1MM in revenue through group sales, corporate buy outs and $700K worth of promotional media coverage• Created, pitched and negotiated promotional programs in Chicago successfully generating in excess of $1MM in added value revenue• Created a successful Hispanic marketing campaign through local partnerships and promotional sponsorships; generated over $300K in gross revenue and $700K in added value media coverage