Chief Executive Officer
CurrentEntrusted by the State Government and Private Sector with the task of establishing India’s first ever City- specific Convention Visitor’s Bureau (CVB) to promote and position Hyderabad as the world’s key MICE destination setting up operations from scratch, building central and peripheral organizational structure, staffing and global branding of Hyderabad.Representative Duties and Responsibilities: - Coordinate the overall destination brand management and themes throughout all areas of the CVB, including media relations, marketing materials, advertising, collateral, website, sales efforts and e-marketing campaign.- Lead the CVB efforts towards a more strategic technology and web-based marketing strategy.- Focus emphasis on promotions and programs to affect overnight visits to Hyderabad.- Creation of global campaigns and promotions targeting MICE professionals to support and exceed sales efforts.- Extensive international travel and global marketing initiatives representing the Brand Hyderabad.- Maintain relationships with industry and business partners, inside and outside of Hyderabad, and communicate to key influencers both in and out of the hospitality industry about meetings, tourism and its economic impact.- Liaison for CVB marketing committee.- Submit reports as required by the President or Board of Directors.- Serve as an official spokesperson for the CVB and city of Hyderabad at global business events.