Communications And Social Media Manager - Definition Of A Veteran
CurrentResponsible for WDVA’s online and social media presence relating to educating the Veterans Community, Veteran resource providers, and the public on eligibility for Veteran programs and services in WA State.This position consults with executive management and program managers to design, develop and deliver statewide strategic public information across multiple social media platforms. This material communicates to WDVA’s external audiences (Residents, clients, partners, legislators, Federal… Show more Responsible for WDVA’s online and social media presence relating to educating the Veterans Community, Veteran resource providers, and the public on eligibility for Veteran programs and services in WA State.This position consults with executive management and program managers to design, develop and deliver statewide strategic public information across multiple social media platforms. This material communicates to WDVA’s external audiences (Residents, clients, partners, legislators, Federal VA, Counties, public, etc.) crucial information about changes in Veterans eligibility to programs and services and access to the broad range of services and programs provided by WDVA, other state agencies, the Federal VA, and local governments.This position strategically anticipates potential social media response and prepares information to support the agency proactively as well as on an emergent basis. This position ensures timely, accurate and understandable responses to social media inquiries and comments to maintain courteous, professional relationships with the public and media representatives, and to ensure credibility and transparency.The position is responsible for the social media strategy, posting, reporting, monitoring and optimizing for all WDVA social media platforms. It collaborates closely with Veteran Services and Counseling & Wellness and participates in outreach, education, and training opportunities as needed. It requires a complete knowledge of the agency’s social media policy and assists with regular policy reviews and updates.This position has enhanced social media management responsibilities, including directing, communicating and collaborating with the Communications Team, program managers, and others on social media campaign strategy and content, and creating metrics and analytics related to the effectiveness and accessibility of the agency’s social media content. Show less