Key skills1. Understanding Strategy:• Changing the key success KPIs to how impactful media was (a tailored Engagement rate) instead of the number of site visits.• As a local Councillor, I advised the local authority to move more services digitally to use a limited budget more effectively and improve user experience.• For agenda21, I set up social media monitoring to uncover how people talk about a brand, customer journey analysis to increase conversion rates, and segmentation of CRM data to better target new customers. Clients I worked for include The AA, Addison Lee, Air New Zealand, Casumo, Domino’s, Eurostar and Tesco Bank.2. Generating Insights to Achieve Company Objectives:• For multiple clients, I advised e-commerce teams on how to collect effective customer research data to improve page and site performance. For example, this led to the design of a new interactive game that generated a huge increase in traffic and engagement on Safer Internet Day.• At Exodus, I embedded a channel attribution tool to review multi-million-pound budgets for domestic and international brands to highlight the value of both digital and offline activities, such as Brochures and Direct Mail.• At agenda21, I pioneered and created ‘Insight Packs’, a collection of 5 key insights for Client Directors which boosted client retention rates and sold additional projects.3. Setting Up and Leading Insight Teams:• At Exodus and agenda21, I set up, hired staff, and mentored insight teams. The teams I ran were seen as the ‘go to’ people in the companies.• I led the transition of data reporting from manual to automated which allowed greater time for insight generation.4. Effective Communicator:• Turning presentations into a more engaging, interesting, and visual experience for the CEO, directors, and clients as well as more technical audiences.• Monitor and implement actions to achieve company strategies.5. Technical Abilities:• I have used a large range of tools including Access, Adwords, Data Studio, Doubleclick, Excel, Google Analytics, Google Optimize, Hotjar, Power BI, Pulsar social media monitor, Snowflake, Supermetrics and SQL. I’m qualified in the Google Analytics IQ exam.