Please complete the CAPTCHA to continue
@hotmail.co.uk
✓
LinkedIn matched
A concise factual answer block for searchers comparing this professional profile.
Gary Malcolm is listed as Marketing and Acquisition BI Lead at Haven Holidays at Haven, a with 1103 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at hotmail.co.uk and a matched LinkedIn profile for Gary Malcolm.
Gary Malcolm previously worked as Marketing and Acquisition BI Lead at Haven and Member Board of Trustees at W4 Youth. Gary Malcolm holds Nvq, Lean Organisation Management Techniques, Level 2 from Strive Training (Online Learning).
This section adds company-level context without repeating Gary Malcolm's masked contact details.
AeroLeads found 1 current-domain work email signal for Gary Malcolm. Compare company email patterns before reaching out.
Key skills1. Understanding Strategy:• Changing the key success KPIs to how impactful media was (a tailored Engagement rate) instead of the number of site visits.• As a local Councillor, I advised the local authority to move more services digitally to use a limited budget more effectively and improve user experience.• For agenda21, I set up social media monitoring to uncover how people talk about a brand, customer journey analysis to increase conversion rates, and segmentation of CRM data to better target new customers. Clients I worked for include The AA, Addison Lee, Air New Zealand, Casumo, Domino’s, Eurostar and Tesco Bank.2. Generating Insights to Achieve Company Objectives:• For multiple clients, I advised e-commerce teams on how to collect effective customer research data to improve page and site performance. For example, this led to the design of a new interactive game that generated a huge increase in traffic and engagement on Safer Internet Day.• At Exodus, I embedded a channel attribution tool to review multi-million-pound budgets for domestic and international brands to highlight the value of both digital and offline activities, such as Brochures and Direct Mail.• At agenda21, I pioneered and created ‘Insight Packs’, a collection of 5 key insights for Client Directors which boosted client retention rates and sold additional projects.3. Setting Up and Leading Insight Teams:• At Exodus and agenda21, I set up, hired staff, and mentored insight teams. The teams I ran were seen as the ‘go to’ people in the companies.• I led the transition of data reporting from manual to automated which allowed greater time for insight generation.4. Effective Communicator:• Turning presentations into a more engaging, interesting, and visual experience for the CEO, directors, and clients as well as more technical audiences.• Monitor and implement actions to achieve company strategies.5. Technical Abilities:• I have used a large range of tools including Access, Adwords, Data Studio, Doubleclick, Excel, Google Analytics, Google Optimize, Hotjar, Power BI, Pulsar social media monitor, Snowflake, Supermetrics and SQL. I’m qualified in the Google Analytics IQ exam.
Listed skills include Google Analytics, Web Analytics, Online Marketing, Analytics, and 33 others.
Company context helps verify the profile and gives searchers a useful next step.
A career timeline built from the work history available for this profile.
Hemel Hempstead, England, United Kingdom
Helping to develop and improve the quality of reporting, measurement and data visualisation used by teams to enhance decision-making. Lead marketing related Business Intelligence projects across Haven Holidays and Caravan Sales using Snowflake, Looker and Tableau.I am also a trained Workplace First Aider for Haven Holidays.
Ealing
• Scrutinise the Council’s annual half a billion-pound budget using quantitative and qualitative research and data analysis and liaising with a range of stakeholders, including the NHS.• Successfully changed Ealing’s Council’s culture to make women’s safety its priority by brightening the streetlights at night using council debates and applying local media pressure.• Regularly communicate with MPs and London Assembly members to lobby for change, most recently to save Ealing’s largest nature reserve.• Decision maker (as part of a panel) of hiring senior officers (staff) including the Chief Executive.
London, England, United Kingdom
• Introduced new engagement metrics to help improve media performance and user engagement.• Leading the organisation through the process of migration from GA to GA4.• Use web analytics and research to create visual reports and forecasts for partners and directors.• Help acquire new partners (Sky, Google, BBC, Facebook, BT, Sony, Virgin, TalkTalk) and advise on the types of site content, timing, and media use to optimise the reach of campaigns.• Regularly use Supermetrics, Google Analytics, Hotjar and Google Optimize in my role.
Surbiton
Lead the Data and Analytics team within the Marketing Department of Exodus who provide trekking and other experiential vacations around the globe.Myself and the team have a number of responsibilities including:1 - Introduction of a marketing attribution system with a third party.2 - Selections for brochure and email campaigns.3 - Analysis and actionable insight that drives the marketing strategy.4 - Customer & marketing analysis.5 - Propensity modelling / predictive analysis.6 - Hold back analysis and A/B tests.7 - GDPR and data protection compliance.8 - Competitor intelligence & brand tracking.
Soho Square
Clients I have worked for include The AA, Addison Lee, Air New Zealand and Casumo.
Tottenham Court Road, London
I work in the Performance Lab and my role is to extract and analyse data for a range of clients, mainly in the on-line video and travel sector. Am qualified in Google Analytics.Clients I have worked for include Domino’s, Tesco Bank and Eurostar.
Analysed Revenue and Product data within the Marketing team and also for senior management.
Acton And Paddington
Using SQL I aggregated data to generate adhoc and regular reports. I then analysed a variety of product and customer data to enable the marketing managers to make changes to the website to improve revenues. I also predicted future product sales and revenues for senior management.
Holborn, London
Was responsible for timely and quality of data outputs (SPSS, Excel and other formats). Managed a number of more complex projects and am jointly responsible for Data Protection issues.
Regents Park, London
Used advanced MS Access, Excel and database technologies to analyse data and produce charts and tables for the Marketing, Client Services and Corporate Relations teams in my department. Represented my department on SchoolDB issues and am a strong department contact for regularly liaising with ISD for CARE and SchoolDB including the suggestion of and testing of new features in SchoolDB. Also used SQL, MS Access, SchoolDB, CARE, Interact, web reporting software, Form Factory 3 and Adestra’s email reporting tools.
Other employees you can reach at haven.com. View company contacts for 1103 employees →
Doreen Turner
Colleague at HavenLlanarth, Wales, United Kingdom
View →
KA
Kathy Archer
Colleague at HavenGreater Norwich Area, United Kingdom
View →
SB
Sam Berrington
Colleague at HavenWolverhampton, England, United Kingdom
View →
TG
Tegan Griffin
Colleague at HavenTruro, England, United Kingdom
View →
DD
Daniel Dodd
Colleague at HavenBlackpool Area, United Kingdom
View →
MM
Mithun Majumdar
Colleague at HavenDhaka, Bangladesh
View →
VP
Vic Potter
Colleague at HavenGreater Portsmouth Area, United Kingdom
View →
RF
Roberta Forrest
Colleague at HavenGreater Edinburgh Area, United Kingdom
View →
BB
Bradley Bear Fan
Colleague at HavenDouglas, Isle Of Man
View →
DA
Dad Allen
Colleague at HavenTruro, England, United Kingdom
View →
1. Lean organisation techniques in business Section 1: The features of a lean environment Section 2: Performing a productivity needs.
Quick answers generated from the profile data available on this page.
Gary Malcolm works for Haven.
Gary Malcolm is listed as Marketing and Acquisition BI Lead at Haven Holidays at Haven.
AeroLeads has found 1 work email signal at @hotmail.co.uk for Gary Malcolm at Haven.
Gary Malcolm is based in London, England, United Kingdom while working with Haven.
Gary Malcolm has worked for Haven, W4 Youth, London Borough Of Ealing, Internet Matters Ltd, and Exodus Travels Ltd.
Gary Malcolm's colleagues at Haven include Doreen Turner, Kathy Archer, Sam Berrington, Tegan Griffin, and Daniel Dodd.
You can use AeroLeads to view verified contact signals for Gary Malcolm at Haven, including work email, phone, and LinkedIn data when available.
Gary Malcolm holds Nvq, Lean Organisation Management Techniques, Level 2 from Strive Training (Online Learning).
Gary Malcolm is listed with skills including Google Analytics, Web Analytics, Online Marketing, Analytics, Google Adwords, Sql, Access, and Microsoft Excel.
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial Search contactsCheck these profiles if this is not the Gary Malcolm you were looking for.
