A content marketer with a proven record of success across B2B and B2C, from establishing a content marketing platform that generated £25 million per year in attributable revenue within two years, to building email nurture programmes for global business leaders that more than double the industry average performance.Today, I advise B2B clients on how to differentiate their content marketing, whether they’re starting from scratch or updating established efforts. This includes documenting unique tones of voice, setting out detailed content marketing plans, and recommending specific strategies for attracting new leads. I also write new content on a range of topics, working with subject matter experts to translate their knowledge into compelling marketing material.