Gary Offenberger, Caip Email and Phone Number
Gary Offenberger, Caip work email
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Gary Offenberger, Caip personal email
I studied quantitative economics and started my career as an economist because I love applying math to real-world problems and trying to figure out the “story” – why the numbers matter. But I also love listening, teaching, and coaching; solving specific, focused problems; working with teams toward a common goal; and “selling” ideas and solutions. So when I discovered market research, it was the ideal combination of all of the above.I have been with one firm for over two decades…not unheard of, but certainly rare nowadays. Why? Because the people at Advanis are really interesting, always pushing new ideas and improving how we do things, and very, very smart. We operate at the intersection of market research and computing science. We customize our research to our clients’ business problems; nothing ‘off-the-shelf’ at Advanis. We use advanced market research methods (both data collection and analytical) to enable our private sector clients to retain customers and design products and services to increase revenue and acquisitions. We use the same tools to help our public sector clients understand their stakeholders’ needs and evaluate programs to improve delivery.Please send an email to garyo@advanis.net to learn more. Specialties: customer experience programs, product and service design, quantitative market and social research, consumer insights, questionnaire design, sample planning and design, mixed and multi-modal data collection (online, CATI, IVR, SMS)
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Executive Vice President, Market Research ServicesAdvanis Sep 2007 - PresentEdmonton, Alberta, CaLead consultant on research engagements:• design and direct quantitative market research studies and programs, both “one-time” and ongoing/tracking• research areas include: customer experience/customer satisfaction/customer loyalty; product and service design and pricing; consumer and stakeholder attitudes and behavior; public polling• industry experience: telecommunications, retail, manufacturing (consumer goods), finance and insurance, information technology, media, and public administrationAccount management and new business development: • spread the (good) word!• directly manage client accounts ($50K to $3M+)• present Advanis’ capabilities and proposals in-person and online• lead author of research design (sample planning, questionnaire design, reporting solutions) for both private and public sector proposals ($10K to $2M+)Management: • Member of the Executive Team since 2006, setting strategic and operational direction• Direct financial reporting; manage employee share ownership program and employee communication • Lead client service group; ten direct reports; responsible for 30+ research professionals across all five Canadian offices (Edmonton, Calgary, Waterloo, Toronto, and Montreal)
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Executive Vice President, Field ServicesAdvanis Nov 2006 - Sep 2007Edmonton, Alberta, Ca• led all computer-aided telephone interviewing (CATI) data collection operations (in-person and remote call centre)• business development and sales support • five direct reports; responsible for 10+ team supervisors and 200+ interviewers
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Consultant, Principal ConsultantAdvanis Sep 1996 - Nov 2006Edmonton, Alberta, Ca• lead consultant on dozens of research engagements for pricing, new product design, bundling, and line-up/portfolio optimization; customer satisfaction programs; attitude and usage studies• applied advanced market research techniques, especially discrete choice modeling (conjoint analysis) • presented research insights to clients' executive management teams• seconded to expand Advanis Field Research (CATI operations); successfully grew from 10 stations to over 50 during secondment• developed advanced CATI pricing model still in use today at Advanis for estimating interviewer productivity and thus pricing CATI projects
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Board Member Of The Research Agency Council (Rac)Market Research And Intelligence Association (M May 2010 - Sep 2012I sat on the Research Agency Council (RAC) which considers issues specific to the operation of MRIA's corporate research agencies such as: actions connected to the operation of research agencies in Canada (e.g., response rates); representing research agencies on the MRIA board; overseeing the Research Registration System, Gold Seal certification process, and the financial health of the industry through monthly revenue reporting and an annual survey of all member agencies in Canada on business trends, salary levels, etc.MRIA is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 1,800 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers. The industry accounts for almost three quarters of a billion dollars in market research activities annually.
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Planning AnalystEnbridge (Formerly Interprovincial Pipelines) 1995 - 1996Calgary, Ab, Ca• conducted cost-benefit analysis related to the potential acquisitions of tank farms and smaller pipelines• ongoing development of a economic evaluation tool for acquisitions -
Investment AdvisorNational Bank Financial (Formerly Levesque Securities) 1995 - 1995Montréal, Québec, Ca• developed initial client base by cold-calling and networking• researched and designed investment recommendations for my clients• created a business and marketing plan which was purchased by a managing partner as a template for new Investment Advisors -
Economic AnalystEnbridge Gas Distribution (Formerly Consumers' Gas) 1994 - 1994Ca• forecast interest rates and exchange rates• authored a report on the economy of Ontario, in part by visiting all regions -
EconomistGovernment Of Canada 1992 - 1994• member of the Accelerated Economist Training Program; only eight economists hired each year out of grad school• four six-month assignments in key Government of Canada ministries: Privy Council Office (Ottawa); Department of Finance (Ottawa); Treasury Board Secretariat (Ottawa); Atlantic Canada Opportunities Agency (Moncton)
Gary Offenberger, Caip Education Details
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University Of TorontoEconomics -
University Of AlbertaEconomics
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University Of Georgia - Terry College Of BusinessAdvanced School Of Marketing Research
Frequently Asked Questions about Gary Offenberger, Caip
What company does Gary Offenberger, Caip work for?
Gary Offenberger, Caip works for Advanis
What is Gary Offenberger, Caip's role at the current company?
Gary Offenberger, Caip's current role is EVP at a very innovative market research consultancy.
What is Gary Offenberger, Caip's email address?
Gary Offenberger, Caip's email address is ga****@****nis.net
What schools did Gary Offenberger, Caip attend?
Gary Offenberger, Caip attended University Of Toronto, University Of Alberta, University Of Georgia - Terry College Of Business.
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