Gary Pascoe Email & Phone Number

Detroit, Mi, Us

East Lansing, Mi, Us

•The Advertising & PR Professional Advisory Board is a team of current industry professionals, and MSU graduates, who share insights and industry trends with MSU students and faculty. •Board members assist the MSU faculty in evaluating and planning the curriculum. We also mentor students, visit classrooms, host internships, and assist in strategic planning.•Our purpose is to make Michigan State University's Advertising and PR Departments the preeminent communications programs in the country.

Southfield, Michigan, Us

•Lead Executive Creative Director on Ram Trucks.•Launched the Ram RHO.•Lead Executive Creative Director on Ram/Twisters Movie Integration.

East Lansing, Mi, Us

•Returned to my Alma Mater to become a full time Advertising Professor, courses included:•ADV 210: Advertising Concept Development•ADV 245: Multimedia Commercial Production•ADV 225: Intro to Advertising •ADV 428: Advanced Creative Media•ADV 450: Portfolio PresentationRecognition:•The Detroit Adcraft D-Show: Seven MSU students won 8 D Awards and two "Best of" of categories, the first time the University has ever entered the show.

Detroit, Mi, Us

•Built, mentored and led an eighty person creative group, consisting of Brand, Retail, Design, Digital, CRM, Social and Site teams.•Created one of the longest running campaigns in Chevrolet’s 110 year history. The ‘Shattering Perceptions’ campaign ran for 6 years, consisted of 1,170 executions, included broadcast, cinema, preroll, social and digital. The result: 38 straight months of sales gains, and ultimately, an Effie for Brand Renaissance.•Created the Emmy nominated “Walter the Cat” campaign for Chevrolet.•Created the ‘Sopranos’ Super Bowl commercial for the Silverado EV, which was featured in over 30 ‘best of’ lists, including 5 Stars from AdAge.•Member of the McCann Worldgroup Creative Leadership Council, (CLC).Passionate Detroit Advocate: •Partnered with Detroit’s Motown Museum, creating multiple award winning campaigns to drive admissions after the pandemic.•Partnered with the Detroit Fillmore Theater, creating over 250 concert posters.•Co-Founded the agency’s first DE&I group, created a job shadowing program for Detroit area High School students. Recognition:•One Show Automotive Campaign of the year, 5 Cannes Lions, 5 D&AD Pencils, 8 Clios, 3 Effies.

Detroit, Mi, Us

•Led all creative on Ford Cars, Etch a Sketch, Sports Authority, Carhartt, Warrior Sports and College for Creative Studies.•Partnered with GTB London to create Ford’s first ever global advertising campaign for the Ford Focus.Recognition:•Gold Effie, Ford Mustang, ‘Unleash your Inner Mustang’•Silver Effie, Etch-A-Sketch, ‘Shake it up, America’•Silver Effie, College for Creative Studies, ‘PSA Campaign’

New York, Ny, Us

•Lead Creative Director on Chrysler, Jeep and Dodge.•Launched the first ever 7-passenger Jeep Commander.•Launched the first ever Dodge Challenger.•Partnered with BBDO, NYC to create the AT&T Holiday campaign, featuring Luke Wilson.Recognition:•Cannes, Dodge Challenger ‘Mobile Billboard’•Webbys, Branded Content, 'Ram Challenge'

Nyc , La, Us

•Created the long running “Not just oil, Pennzoil” themeline and campaign platform.•Created Whiskas' "Your cat has an Inner Beast, feed it” themeline and campaign platform.•Created multiple PlayStation brand campaigns featuring Crash Bandicoot. •Created the Nissan “The Next Frontier” themeline and campaign platform.•Created the “Our models can beat up their models” campaign for Levi’s.•Creative contributor on the "Yo Quiero Taco Bell" Chihuahua campaign.•Worked directly with Lee Clow.Recognition: •Cannes Lion, Playstation “Old Lady”•Cannes Lion, Playstation, “Contender”•AdAge Creativity “Hot Team”

Dallas, Texas, Us

•Accounts: Motel 6, Ranier Beer, Lone Star Beer, TGI Fridays, East Side Mario's

Copywriting, Advertising

Ba, Advertising