Gary Raines Email & Phone Number

Lafayette, In, Us

Manage all aspects of sales and marketing to include new product development, promotional planning, merchandising programs, pricing strategies, national sales resource network, forecasting, trade show planning & execution, and financial controls. Key area of responsibility is the development of new customers in all classes of trade. Firm objectives are set and business plan implemented to exceed objectives. Constant tracking of results in order to modify plans if necessary or to implement new programs to achieve results. Achievements include significant major new national account acquisition, sales growth, and strategic distribution gains.

Sales & Marketing Consulting firm specializing in the development of Business Plans, Market Entry Plans, Sales Resource Development, and overall business growth development. Successfully introduced UK company into the US market through detailed and comprehensive business planning which included competitive analysis, development of US logistics, creation of US marketing tools, development of sales resources, and acquisition of new, significant US customers. Established platform for successful continued US distribution expansion.Additionally created new market opportunity for existing US company to expand business into new classes of trade. Comprehensive market research conducted to determine size of market, pricing requirements, customer base, competitive barriers, and financial resource requirements. Successfully "launched" new division and introduced company capability.Experience and work with other clients included development of national sales resource network to increase productivity of existing customers, and the ability to gain new clients. Results included major sales, distribution, and productivity gains through improved sales representation recommendation.

Development of Business Plan for US growth. Key elements included the development of new national sales resources and training. Comprehensive sales plan included key account acquisition, trade show planning & execution, development of key merchandising programs. Custom product development and work with import manufacturing. Results included significant sales gains with major, high visibility National Accounts.

Kennesaw, Ga

Responsible for all sales functions nationally. This included business planning, new product development, key account acquisition, sales resource change and management, forecasting, financial budget control, work with and travel to factories in China, and major program development for distributors and direct accounts. Additionally assisted with Customer Service staffing and issues and the expansion of internal sales staff. Successfully managed significant expansion of distribution and sales in all classes of trade, including acquisition of highly visible new national accounts, growth of distribution base, and beginning expansion and growth of new classes of trade.

Education record

Numerous Corporate Training includes Senior Marketing, Senior Management, Key Account Sales & Management, Management Coaching, Management.

Sales Management & Marketing

This program was provided by my employer, through invitation only, to select "fast track" managers. The program was designed for current.

Bachelor Of Arts (B.A.), Political Science And English