Gary Redmond Email & Phone Number

Manchester, Nh, Us

Highlands Ranch, Colorado, Us

DIGITAL MARKETING: Overall accountability for B-to-C marketing strategy with annual budget of over $10MM. Manage team of internet marketing professionals and 3rd party resources with a focus on lead generation through Search Engine Optimization (SEO), Pay-Per-Click Marketing (PPC), Mobile, Email, Social Media Marketing, Reputation Management and Web Analytics. CUSTOMER-FACING WEB APPLICATIONS: Developed user stories for customer facing websites and portals. Primary stakeholder as marketing representative. Collaborated with technology teams to ensure product usability, viability and success. Successfully launched responsive website for UDR.com in 2015. 360 DEGREE – CUSTOMER JOURNEY MARKETING: Instituted all-encompassing view of the customer journey, from prospect awareness through customer retention and advocacy. Revamped communication touchpoints and programs designed to nurture the customer journey and lifecycle.SPEAKER & FACILITATOR: Speaker and panel member facilitator at industry events such as NMHC (National Multifamily Housing Council), covering topics such as “Social Media ROI” and “Measuring Marketing Effectiveness”

ANALYTICS & ROI ACCOUNTABILITY: Leveraged Google Analytics to increase site conversion and reduce customer friction points on web applications. Oversaw database and marketing dashboard project, increasing data transparency and Marketing Attribution / ROI accountability.CUSTOMER ACQUISITION: Developed multi-channel marketing strategies to drive optimal customer leads and maximize rental revenue. Leveraged lead performance data to negotiate vendor rates, producing a 30% decrease in cost per acquisition.BRAND DEVELOPMENT: Defined company positioning, target demographic, and mission and vision for marketing organization. Led website storytelling initiative to better position luxury apartment communities and create a stronger emotional connection with customers. Increased avg. time on page by 35%. SOCIAL MEDIA & REPUTATION MANAGEMENT: Lead first pilot of Social Media test, coordinating efforts across multiple sites including Facebook, Yelp, Flickr and YouTube. Developed Reputation Management strategy for company with focus on analytics for measuring effectiveness and efficiency of tactics. WEB APPLICATIONS: Drive strategy for customer-facing web applications including www.archstoneapartments.com and resident portals. Collaborate with IT on technology road maps and 3rd party solutions. Implemented 4Q’s Voice of the Customer survey on website to monitor customer satisfaction and identify opportunities for improvement to site usability.DATABASE MARKETING, ANALYTICS & ROI ACCOUNTABILITY: Leverage Google Analytics to increase site conversion and reduce customer friction points on web applications. Oversaw database and marketing dashboard project, increasing data transparency and ROI accountability for company.EVENT MARKETING: Led LeasingExpo.com steering committee for Archstone’s national sales events designed to drive increased prospect consideration, resident retention and new leasing activity. Increased leasing of available apartment inventory by 8.5% YOY.

SEARCH ENGINE MARKETING: Managed team of five internet marketing specialists with a focus on Search Engine Pay-Per-Click Marketing, Affiliate, Paid Inclusion and SEO for top-tier strategic clients including: 1-800-Flowers.com, Tiger Direct.com, Gateway. Rockler.com. Created industry first margin-based Pay Per Click bidding strategies for effective allocation of marketing budgets.ACCOUNT MANAGEMENT & MEDIA PLANNING: Coordinated all client assessments and development of subsequent interactive media plans

PRODUCT MANAGEMENT: Coordinated product marketing managers and licensing account specialists, supporting of over 30 worldwide distribution partners and thousands of reseller partners for software publisher clients.CHANNEL MARKETING: Managed implementation of channel programs and go-to-market consulting projects for major software publishers including Computer Associates, Intuit, Autodesk, Sun Microsystems, Allaire Software, Macromedia, etc.

CHANNEL MARKETING: Managed team of software licensing specialists, facilitating volume license agreements from Microsoft and Novell for over 30 worldwide distribution partners and thousands of reseller partners.

Business Professionals Course - 2 Year Cirriculum, Design New And Highly Valued Offers, Practices, Narratives And Strategies

Bachelors Of Science, Marketing