Gary Thompson Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Responsible for deriving strong consumer insights, defining strategic approaches, and stewarding the execution of strategies on behalf of clients. Developing briefs that inspire creative concepting. Developing messaging frameworks and communication plans. Developing integrated content and channel strategies across mediums. Delivering ideas alongside creative to steward strategies through to execution. Partnering with Media to develop learning agendas and plans to meet client objectives. Contributing strategic recommendations for new business pitches. Developing new constructs that visually present strategic concepts within easy-to-understand frameworks.

Atlanta, Georgia, United States

I lead the strategy practice at Resource. I develop strategic direction and brand positioning in collaboration with client executive teams before working alongside the creative team to execute the strategy through visual identity, marketing materials, and campaigns. My impact can be felt through providing clarity in a brand’s direction, solving challenges through research-backed solutions, and providing subject matter expertise. I also provide mentorship to junior team members. Accounts span national real estate developers such as Hines, Mill Creek, and Wood Partners as well as everything from movie studios to non-profits.

Greater Atlanta Area

Greater Atlanta Area

I conducted 1-on-1 stakeholder interviews, led focus groups, designed surveys, gathered secondary research, and formulated insights to inform comprehensive strategy presentations and creative briefs. Projects spanned corporate branding, employer branding, and advertising campaigns. I also led business development efforts in Atlanta. Accounts included AT&T, Princess Cruises, Hallmark, and Boston Scientific.

Atlanta, Ga

My purview included audience research and analysis, brand strategy development, content creation, copywriting, creative direction, and campaign development within a digital context. Accounts included Shoney’s, Hooters, Honeybaked Ham, Racetrac, and Roadie.

Starkville Mississippi

I leveraged my branding experience to launch a brand strategy practice within a startup social media agency. I led all strategy engagements by translating client objectives into social media content and campaigns. I was also heavily involved in pitching to prospective clients.

Worked alongside the brand strategy team and learned from some of the most brilliant minds in the industry. Supported the team with research and insights and had the opportunity to contribute on a variety of different branding projects. Also wrote copy, developed presentations and collaborated with the design team.