Gary Steltermann Email & Phone Number

Buffalo, New York, United States

Buffalo/Niagara, New York Area

Responsible for the research and writing of timely, dynamic content including features for the college website, news releases, articles and student-centered stories. Writes story-driven content that highlights the college, enhances its reputation, attracts and retains students and faculty interactions, and engages alumni and the community at large. Composes content for D’Youville websites, print collateral, various digital projects and social media.Generates and develops story ideas for use across web, social and print platforms.Increased unique pageviews on D'Youville news pages by 16% over 2 years.Optimizes copy, landing pages, headings and URLs for search engine optimization.Works closely with the director of marketing, director of publications, director of digital content and director of cinematography on diverse stories.Works with director of cinematography on video content through scripting, interviewing and production assistance.Provides voiceover narration for videos.Manages editorial content workflow through a collaborative project management system.Collaborates with director of social media and manages D’Youville social media platforms during director’s absence/leave.Cultivates relationships with faculty, staff and other stakeholders across the college to develop content aimed at increasing brand awareness among targeted populations.Works regularly with Content Management System (OU Campus) to create visually-appealing multimedia and interactive content.

Buffalo/Niagara, New York Area

Provided comprehensive communications support for the college. Wrote news releases and tracked placements to local community newspapers, uploaded content onto Canisius website via Drupal content management system. Provided photography for news releases, event recaps and social media outlets. Managed department financial actions using Banner and CenterSuite software. Compiled, edited and published daily submissions for The Dome, an internal newsletter via WordPress content management system. Archived "Canisius Magazine" and updated faculty and staff files with data. • Redesigned The Dome to engage readers and increase readership o Redesign received a Gold Excalibur award in 2016 from the Buffalo Niagara Chapter of the Public Relations Society of America (PRSA).o Provided additional functionality, new features and a brand-consistent look including an archive. calendar, a more user-friendly submissions page and a return to the college’s color palette. o Achieved a 40% increase in clicks per issue during the same months the year prior. • Assisted with content and design overhaul that increased open rates (readership) of the college’s alumni newsletter Canisius Online into GriffNews. o GriffNews received a Gold Excalibur award in 2017 from the Buffalo Niagara Chapter of the Public Relations Society of America (PRSA).o Redesign led to an 18% increase in open rates and a 21% increase in clicks on individual stories. “Alumni in the News” set new records in click rates and continues to be the most read section of the newsletter. Redesign led readers to spend 43% longer than average on college website.• Improved reporting of college media placements and managed media lists. o Began process of using media tracking software, Meltwater in department.o Ran monthly media reports on potential reach, advertising value equivalency

Buffalo/Niagara, New York Area

Ensured enrollments processed were communicated to vendor partners for a private benefits exchange company. Reviewed transaction logs to verify enrollment data was transmitted to carriers accurately. Utilized software tools such as Excel, Dynamics, and Bright Choices, to review carrier discrepancy reports. • Worked with Technical Operations/Client Services to identify the root cause of discrepancies and worked with the internal team and our carrier partners to resolve issues

Cheektowaga, Ny

Assisted Recreation Supervisor with planning/implementing of events and programs. Served as supervisor for tennis and teen club (Club Mocha) programs; hired, scheduled and planned. Maintained department social media presence via Facebook. Traveled to local playgrounds to lead and implement activities and arts and crafts for local children. Planned and lead lessons for youth ages 5-17 as well as adults ages 18 and up.• Created marketing collateral for various programs. • Developed program marketing strategies and long-term goals.

Roswell Park Alliance Foundation

Handled on-site event responsibilities, including set-up and breakdown. Maintained event supply and equipment inventory. Suggested and budgeted for supply and equipment needs. Worked with Creative Services and Ride team to plan and implement required signage and ancillary printed materials.• Adapted and updated layouts, timelines and budgets based on actual progress of event plan.• Aided in design of route and on-campus signage as well as on-campus placement.

Roswell Park Alliance Foundation

Assisted in implementation of Bald for Bucks program in Western New York schools. Acted as primary point of contact for event coordinators leading up to, on the day of and following individual school events.

Niagara University

Created marketing collateral for sponsorship information/solicitation. Cold-called companies for radio advertisements. Assisted with ticket sales for men’s Hockey and Basketball.

Ensured timely and professional check-in of candidates upon arrival for exams. Maintained schedule for candidates on exam dates. Upheld security by performing walk-through and security camera checks.

Master Of Science (M.S.), Sport Administration

Bachelor Of Science (B.S.), Health And Physical Education/Fitness

Education record

Education record