Managed sales and marketing steering committee to define technical designs and systems architecture specifications for Marketing Cloud implementation. This resulted in the delivery of an international customer relationship management (CRM) platform that managed marketing and SMS campaigns to over +500,000 customers in +10 countries.Ownership and customization of SalesCloud enterprise architecture that exceeded organizational roadmap and company-wide business requirements. SalesCloud served as an international platform for marketing, lead generation, sales, customer service & business analytics and serviced a sales pipeline of +700,000 leads, +400,000 accounts, +500,000 contacts in +10 countries, and +$180 million in revenue. Ownership and development of Pardot solution architecture to meet the business needs of the sales and marketing team. This includes the optimization of campaigns, dynamic lists, automations, and landing pages that resulted in the generation of +100,000 leads in the USA and Canada.Lead full life cycle of selection, evaluation, and implementation of vendors and technologies. This included the reviews of RFIs, RFPs, contract negotiations, and implementation of emergent technologies. Technologies assessed included sales enrichment, marketing, change management, B2C, process improvements, and data management/ETL softwares.

Lead an 8-member Salesforce team in the configuration and administration of +12 SalesCloud orgs. Emphasized the need for scalability of the current and future state of systems architecture, application customization, and process improvement. The combined revenue of managed SalesCloud orgs exceeded +$10 billion.Directed technical support and quality control leadership through all stages of operations and project life cycle. This resulted in the creation of technical documentation on best Salesforce practices, effective management of +10 sandbox environment, and 30% faster deployment of feature enhancement and technical issue resolution for production environment.Lead requirements gathering sessions and communicated ideas effectively to technical and non-technical clients in the development of roadmap and business requirements. This resulted in the successful execution of automations and compliance with security model. Served as an escalation point for clients and interdepartmental teams in the resolution of technical issues, support, enhancements, system maintenance, and software deployments. This resulted in prompt case resolutions and strong, collaborative working relationships with internal technical architects, developers, and administrators in solution architecture design.

Managed (+20) internal staff and (+6) external teams in the development and implementation of SalesCloud enterprise architecture. SalesCloud managed over +214,000 accounts and the installation of +14 million energy efficiency products.Lead data analysis and creation of machine learning models through programming software (ie. Python, R, Salesforce, etc.). Analysis and predictive models were used to generate business insights and advise the Government of Alberta on a +$200 million energy portfolio.Ensured operational success of Salesforce platform by establishing data governance policies and communication across 4 departments. This resulted in the successful adoption of Salesforce solution architecture in the management of 6 provincial-wide energy programs.Mentored junior staff in best Salesforce practices and process improvements. This resulted in a 15% increase in data quality and savings of 20 work hours per week.

Collaborated with multi disciplinary business units to create ad hoc data analysis and visualization tools through programming software (ie. Python, R, Power BI, SQL, BigQuery, Tableau, etc). Analysis was used to generate business insights and advise the Government of Alberta on the performance of +$200 million-dollar energy portfolio.Utilized SQL and Python to create data collection methods and strategies to wrangle data from 5 independent data streams. Created ETL tools in Python to analyze, extract and transform data prior to data warehouse load increasing operational efficiencies by 55%.Pioneered data quality initiatives across all EEA business departments and external contractors to enforce professional and industry data standards. This resulted in 100% data accuracy across all 5 EEA programs and expedited assurance procedures.Championed and collaborated with management teams to increase the user adoption of Salesforce platform by 80% across organization. This involved the creation of user-friendly UI/UX application (ie. declarative programming, monthly/quarterly reports, visualization dashboards) and extensive training of both technical and non-technical staff.

Developed data analytics techniques in Python and SQL to acquire new data sources from various organizations such as the Alberta Energy Regulator, British Columbia Oil and Gas Commission, and Saskatchewan Ministry of Energy and Resource.Developed and implemented procedures, policies and continuous monitoring of +16 GDM databases by utilizing Python and SQL software and effective communication with staff. This led to a 33% increase in productivity and 5% decrease in project errors.Programming of data quality control scripts in Power BI, SQL, and Python to ensure accurate monthly additions of new pipeline (+2000), wells (+900), facilities (+300) and resource infrastructure (+800) across Canada. This resulted in a decrease of data errors by 20%.Analyzed the cost-benefits of pipeline risk management and economic revenue of all Canadian Energy and Pipeline Association member’s energy assets (ie +20,000 facilities, +300,000 pipelines, and +30,000 wells).

Sampling and laboratory analysis of various graduate and postdoctoral projects regarding environmental toxicology of Alberta lakes.Conducted multivariate statistical testing and analysis of collected data. Communicated and generated reports for a variety of audiences including academics, private industries, and public stakeholders.

Use of questionnaires and customer interaction to direct market research in the creation of gluten free menu, and expanded vegetarian options to meet consumer demands.Defined and tracked sales by utilizing R to analyze promotional effectiveness based on variable expenses in relation to products sold and reported findings to manager.Used R Tidyverse module to create revenue, manage cash flows, and inventory.Lead market research for integrating technological innovations such as online and mobile ordering and delivery services to discover new markets and increase revenue.