Gary Tobin Email & Phone Number

Cherrywood

· Assist our community and help resolve inquiries empathetically, accurately and on time · Respond to user inquiries with high quality, speed, empathy and accuracy · Use market specific knowledge, signals and insights to spot and scope scalable solutions to improve the support of our community of users · Become and remain knowledgeable about client’s products and community standards · Make well balanced decisions and personally driven to be an effective advocate for our community · Display a strong commitment to doing what’s right for our community in supporting the client’s mission · Gather, analyze and utilize relevant data to develop ways to improve the overall user experience on the site · Enforce Client’s Terms of Use by carefully monitoring reports of abuse on the site · Review the reported content within agreed turnaround times and standards of quality · Identify inefficiencies in workflows and suggest solutions · Recognize trends and patterns, and escalate issues outside the company policy to the global team

County Dublin, Ireland

Growing readership to continually expand SpunOut.ie’s potential reach and impactOverseeing social media strategy to drive readership to the site and provide support to other team members involved in managing social channelsClosely manage, monitor and refine Search Engine Optimization to ensure we are as effective as possible in reaching target demographicManage Customer Relationship Management (CRM) and devise smarter ways for the organisation to communicate with stakeholdersManaging strategic partnership with Ireland’s 22 Youth Information Centres (YICs) by developing strong, durable relationships with the YICs and other key stakeholdersFacilitating, improving and gathering feedback on SpunOut.ie’s Youth Information Centre referral system

Denzille Lane

Developing innovative full funnel social media strategies for large scale projectsCreating engaging content calendars and copy for various social channelsMonitoring campaigns through Facebook Insights, Twitter Analytics, Google Analytics and various third party reporting toolsMonitoring client budgetsCreating and tailoring proposals and monthly reports for prospective and current clientsExecuting and optimising innovative cross-channel social campaignsConducting social media audits that feature competitor analysis, identifying areas for improvement, and assessing contentBrainstorming cross-channel opportunities with other digital marketing teams (creative, AdWords, SEO, content)Developing ideas to be illustrated or designed by the creative team for both use on social media and pitching to clientsExperiment using new ad formats with the aim of increasing impressions, clicks, CRO, CTR and ROI/ROAS (depending on the KPI) Winner for “Best Social Media” for full-funnel marketing strategy at the Accenture Digital Media Awards 2017

Harcourt Street

Developing brand personalities and formulating creative marketing strategies to reach the desired target market. Content curation, copywriting, and research-driven strategic planning for a diverse portfolio of clients across various digital channels. Liaising with experienced in-house graphic design team to create brand specific content.Growing brand communities through boosting followers, communicating with existing fans, engaging social influencers and sharing engaging content. Regular SEO and CRO Analysis for an array of clients. Creating SEO optimised blog content on numerous topics for a range of brands. Frequent channel monitoring and reporting using an extensive amount of effective management tools. Analysis includes competitor analysis, conversion rates, overall impressions, etc.Liaise with clients regarding digital strategy and ensuring that the client's needs are met. Fiscal control and monitoring of clients’ digital projects, including quoting, hours estimations, and budget tracking.

Nassau St., Dublin 2

Provide excellent customer service and build strong rapports with customers. Effectively work as part of a team to ensure the cafe is constantly achieving sales targets and meeting high service standards for customers. This includes up-selling various products on offer in-store. Responsible for opening and closing delicatessen area.

Google Offices, Barrow St., Dublin 2

Social Media: Regular updating and posting on various social channels, reaching out to influencers and social media management. Market research: Compiled a survey for students that addressed youth-related issues including education, mental health, and many others. I also advanced my data-mining skills by compiling statistics for the survey which was completed by almost 700 students.Customer Relationship Management (CRM): Researched new contacts daily, compiled useful statistics, created, monitored and updated spreadsheets, liaised with heads of departments, student unions, students, registrars, and potential company partners by phone, face-to-face and via email. Screened CVs and projects of applicants and compiled a database for each.

Assessed youth depression and its presentation in Irish broadsheet media between 2007 and 2011, finding out whether newspaper reporting fit the accurate information for this age group. Obtained the one available paid internship available to my psychology course through a competitive selection process. Collected and created an effective filing system for vast quantities of data and developed experience with various software packages for the analysis (e.g. WordSmith).Wrote academic and layperson literature reviews and completed an article for publication in Irish Journal of Psychological Medicine. Brainstormed with the Head of Department and a doctorate student to advance the project and presented findings to Headstrong in a 20 minute presentation.