Gary Vandenberg Email & Phone Number

Medina, Oh, Us

Copley, Ohio, United States

Medina, Ohio, United States

Providing senior living communities, skilled nursing, and assisted living with sales and marketing training and support for census growth. My primary focus is Sales Training, Customer Service Training, and Strategic Marketing Planning.

Bay Village, Ohio, United States

Administrator for 138 bed 5 Star Rate skilled nursing center; 30 bed assisted living; 30 bed memory care unit

Otsego, Michigan, United States

Interim Executive Director for 54 unit Assisted Living/Memory Care

Jackson, Michigan, United States

New acquisition transition consultant for 300 Unit CCRC

Sioux City, Iowa, United States

Interim Administrator for 54 beds SNF and 50 unit Independent Living community.

Walnut Creek, Ohio, United States

Developed strategic marketing plan, sales training, and Covid related strategies for CCRC

Ohio, United States

Responsible for 11 assisted living campus sales support including new Sales Director and Marketing Coordinator orientation. Developed and led weekly sales training programs for region. Assistance with generating new leads and follow up steps related to move-ins. Monitoring compliance with company sales standards. Focused primarily on being on-site with one campus at a time for 4-6 week intense support. Daily input and monitor in CRM. Left due to corporate wide layoffs due to Covid.

Indiana

Responsible for 13 Assisted Living Communities in North Indiana (1309 beds). Campuses include Assisted Living/Memory Care (559 beds), Independent Living (32 beds), and Health Center (718 beds) service lines.• Increased total occupancy by +66 in first 6 months (6% increase) including 8% increase in Assisted Living occupancy and 21% increase in Memory Care.• Focus on sales training, packaging service lines, expanding market reach.• Directly involved in 2 renovated campuses for expansion of memory care and assisted living units.• Focus on recruitment, onboarding, and coaching of sales staff to internal systems and external sales.• Focus on CRM training, compliance, and using as proactive sales tool.

Cleveland/Akron, Ohio Area

• Directly involved with marketing oversight of 41 skilled nursing, assisted living, and CCRC communities primarily focusing on 16 Michigan and Ohio properties. • Key census development role in 60-bed skilled nursing center becoming transitional care center – census growth +11; revenue growth +44% in 12 months. • Developed and implemented strategic plan and marketing plans for new108-bed skilled center resulting in 90% occupancy and 30% mix.• Managed strategic marketing plan related to 158-unit CCRC acquisition. First 15 month recognized occupancy growth from 110 to 140 residents.• Directly supervised sales force by on-site coaching offering new and innovative approaches.

Boston, Ma

• Managed marketing department for 55 facilities resulting in increased census by 143 residents to 93.6% with 36.6% quality mix for the company.• Developed and implemented marketing program for new Rehab Recovery Suites (70 suites).• Coordinated and managed a multi-facility media campaign resulting in +49 new Medicare admissions over baseline in following 4 month period.• Expanded specialized Alzheimer care units with service line enhancements and sales training.• Experience with multi-facility oversight of admissions/marketing/sales in multi-states.• Involved in the hiring, training, and performance evaluation of sales/marketing staff.

Memphis, Tn

• Managed marketing department for 90 managed skilled nursing centers in 20 states – census growth from 84% to 91%.• Worked closely with reimbursement and therapy staff in a 46% increase in Medicare utilization.• Team leader to develop and rollout company-wide customer service training program.

Carmel, In

• Responsible for 65 skilled nursing centers’ marketing including three multi-facility acquisitions.• Developed Investor Relations department and provided required communications to SEC, stockholders, and media sources.• Coordinated strategic transition plan and provided marketing support for new acquisitions.• Pioneered specialized service line template for creating and promoting niche services.

Bachelor Of Science (B.S.), Gerontology

Licensed Nursing Home Administrator - Current