*Managing design process from conception through to final styling.*Conducting market research to identify new trends, fabrics and techniques and seeking design inspiration.*Collaborating with team members to select seasonal themes, make edits to line and create new concepts.*Ensuring products is in agreement with business strategy.*Selecting fabrics and trims.*Creating production sketches for development packages.*Collaborating with technical designer to ensure development packages are accurate. *Reviewing product for style and fit during presentation.*Presenting story, mood, colour boards and samples to buyers.